5. … oil, coal, ore, land… coal and cotton gave britain a head-start in the industrial revolution oil continues to be a bone of contention
6. … and gold (wealth) too the presence of capital drives commerce
7. soon, utilizing resources became key henry ford’s assembly line concept put them on top the race for ownership gave way to the race for optimum utilization
9. the next ‘edge’ was ‘demand’ owning and utilizing resources efficiently took care of ‘supply’ marketing, or creating demand, assumed importance after that those who owned consumers, owned demand
10. strong brands help own consumers the need for strong brands gave rise to advertising
11. soon, demand had to be utilized better walmart utilized their consumer base effectively strong corporates diversified on the back of historical brand appeal
13. using available tech better went further the ipod was based on current technology nintendo’s wii used available technology to outrun competition
14. the internet was the new battleground early portals quickly gained ground google’s superior search engine and better interfaces won the battle, though
23. capital one used massive consumer database to drive it’s ‘information business strategy, that took it ahead’ there have been some initial successes… pureplay analytics specialists are cropping up