Is Agile Breaking Product Management - Steve Johnson
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During MVP Conf 2015, Steve Johnson discussing the effect agile development has on product management.
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Is Agile Breaking Product Management - Steve Johnson
- 1. Steve Johnson Under 10 Consulting @sjohnson717 steve@under10consulting.com IS AGILE BREAKING PRODUCT MANAGEMENT?
- 3. Big companies can be agile too! “ ”
- 4. With today’s methods, we can build the wrong product faster than ever.
- 6. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC. ”“The biggest waste of all in product development is building something that absolutely no one wants. Eric Ries Business of Software, 2010
- 7. where does innovaOon begin?
- 8. “this side up” hSp://www.flickr.com/photos/andyde/4762081047/
- 9. So, we’re in complete agreement?
- 11. ?
- 12. ?
- 13. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC. ”“ Minimum Viable Product: n. A set of product functionality that can best be described by the following phrase: “Well, it’s the least we could do.” Saeed Khan onproductmanagement.net
- 18. ?
- 19. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC. REFINE DESIGN & DELIVER DEFINE
- 20. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC. Before: focus on product REFINE DESIGN & DELIVER DEFINE Product PromoOon Sales Support Business Market Business Market
- 21. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC. Now: extend your view REFINE DESIGN & DELIVER DEFINE PromoOon Sales Support Business Market Business Market Product
- 22. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC. ”“If you can’t describe what you are doing as a process, you don’t know what you are doing. W. Edwards Deming
- 23. REFINE DESIGN & DELIVER DEFINE PERSONAL Exper-se ❑ Business ❑ Market ❑ Technology ❑ OperaOons ❑ Domain Communica-on ❑ Speaking truth to power ❑ Influence through authority ❑ Influence through reason ❑ Influence through passion PRODUCT ❖ ExperOse: Technology ❑ ❑ ❑ ❑ ❑ PROMOTION ❖ ExperOse: Market ❑ ❑ ❑ ❑ ❑ SELLING ❖ ExperOse: Market ❑ ❑ ❑ ❑ ❑ SUPPORT & OPERATIONS ❖ ExperOse: OperaOons ❑ ❑ ❑ ❑ ❑ Prepared for: By: BUSINESS RESULTS ❖ ExperOse: Business ❑ ❑ ❑ ❑ ❑ CORPORATE ❖ ExperOse: Business ❑ Roles & responsibiliOes ❑ Strategy Canvas (BOS) ❑ Growth-‐Share Matrix (BCG) ❑ Three Horizons (TCG) ❑ Product/Market matrix (Ansoff) Competencies ❑ Authority ❑ Systems ❑ Passion ❑ InnovaOon ❑ Research ❑ ExperOse MARKET ❖ ExperOse: Market ❑ ❑ ❑ ❑ ❑ BUSINESS ❖ ExperOse: Business ❑ ❑ ❑ ❑ ❑ MARKET RESULTS ❖ ExperOse: Market ❑ ❑ ❑ ❑ ❑ 1408 Copyright © 2012-‐2014 Under10 ConsulOng, LLC Under10 Playbook Canvas
- 24. REFINE DESIGN & DELIVER DEFINE PERSONAL Exper-se ❑ Business ❑ Market ❑ Technology ❑ OperaOons ❑ Domain Communica-on ❑ Speaking truth to power ❑ Influence through authority ❑ Influence through reason ❑ Influence through passion PRODUCT ❖ ExperOse: Technology ❑ Product stories & personas ❑ Feature priority list ❑ Product journal PROMOTION ❖ ExperOse: Market ❑ Market stories & personas ❑ Promotional priority list ❑ Launch plan SELLING ❖ ExperOse: Market ❑ Pricing & discounting schedules ❑ Sales enablement priority list ❑ Battle cards SUPPORT & OPERATIONS ❖ ExperOse: OperaOons ❑ Delivery plan ❑ Support plan ❑ Operations plan Prepared for: By: BUSINESS RESULTS ❖ ExperOse: Business ❑ Process retrospective ❑ Business review CORPORATE LEVERAGE ❖ ExperOse: Business ❑ Roles & responsibiliOes ❑ Strategy Canvas (BOS) ❑ Growth-‐Share Matrix (BCG) ❑ Three Horizons (TCG) ❑ Product/Market matrix (Ansoff) Competencies ❑ Authority ❑ Systems ❑ Passion ❑ InnovaOon ❑ Research ❑ ExperOse MARKET ❖ ExperOse: Market ❑ Feasibility assessment ❑ Competitive landscape ❑ Success metrics BUSINESS ❖ ExperOse: Business ❑ Business canvas ❑ Portfolio roadmap ❑ Business goals MARKET RESULTS ❖ ExperOse: Market ❑ Success profiles ❑ Market review 1408 Copyright © 2012-‐2014 Under10 ConsulOng, LLC Under10 Playbook Canvas
- 25. For more, get Look Beyond the Product, available now on Amazon. LookBeyondtheProduct.com
- 27. It was never just about thermostats. At its core, Nest has always been about the home. We reinvent unloved home products to create simple, beauOful, thoughhul things. —Tony Fadell CEO & Founder, Nest “ ”
- 28. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC. ?? Has agile broken product management? 28
- 29. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC. REFINE DESIGN & DELIVER DEFINE Product PromoOon Sales Support Business Market Business Market
- 30. Learn more at hSp://www.under10consulOng.com/soiware Now in beta
- 31. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC. ”“Simply having a formal process is itself a best practice. Robert G. Cooper and Scott J. Edgett, Best Practices in the Idea‐to‐Launch Process, April 2012
- 32. Steve Johnson Under 10 Consulting @sjohnson717 steve@under10consulting.com CONTACT
- 33. COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.