Everything You Need to Know About Social Media Marketing Trends Today! The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it's exciting, but it can also be overwhelming. You need to know how these shifts affect your business-and how to capitalize on them to improve your marketing strategy. So, we're making a foray into the digital world to help you understand the social media trends and opportunities for 2021. Let's get at it!

1. 13 Social Media Trends and
Opportunities for 2021
Everything You Need to Know About Social Media Marketing Trends Today!
The social media world has exploded with activity, and social media trends of 2021 have shifted
since the COVID pandemic onslaught. Sure, it's exciting, but it can also be overwhelming. You
need to know how these shifts affect your business-and how to capitalize on them to improve
your marketing strategy.
So, we're making a foray into the digital world to help you understand the social media trends
and opportunities for 2021. Let's get at it!
1. Make a Connection with Live Streaming
Humans need to stay connected for personal and business reasons. When they can't do that
face-to-face, technology is more than happy to step in and bridge the gap. Luckily, social media
new trends have come to the rescue during this pandemic. Live streaming, a popular medium
that only grew stronger in 2020, will continue to play a significant role in 2021.
People have become used to learning and exploring in live streams as they reach out to satisfy
their need for social contact and engagement. So, one of our top tips based on social media
trends for business in 2021...
Go live on social media at least once a week! And be sure to include a call to action that sells
your audience something valuable at the end.
2. Give Away Something for Free
One of the most valuable outcomes of maintaining a social media presence besides nurturing
relationships is list building. When you post on social media, you can use your call to action to
build your list. Free offers help facilitate this process. Selling something valuable doesn't always

2. mean a money exchange. Your list is gold-your treasure chest of potential new customers and
sales.
People will exchange their contact information to obtain something they value. For instance,
some folks don't have the time to read every word of your blog posts. A good blog article
summary, or access to a hidden page on your site that provides summaries for your most
significant blog posts, could appeal to some of your prospects.
Other free offers could include the following:
· Access to slides from a conference
· In-depth guides and tutorials
· Behind-the-scenes glimpses
· Free reports
· And more
3. Showcase Your Brand Personality with Video
Good news! There's still plenty of room to build your online presence, attract an audience, and
build loyalty with videos. And before you say, "Really? Isn't the YouTube market saturated?",
think again.
Yes, it's true. YouTube has grown exponentially and remains the top channel for video. But the
doors are open for branding through personality-driven content. Your unique personality-how
you communicate with your audience-differentiates you and helps you stand out. So, be
authentic, be you, and have fun! Use videos to find and grow your tribe! stop Stressing! Let us
help you manage your social media in just 3 simple steps.
And don't stop with YouTube. Carve out your niche on other video channels. Here's a list to get
you started!
· IGTV
· Instagram Reels
· Twitter Fleets - NEW in 2021!
· Facebook

3. · Pinterest
· TikTok
· Snapchat
4. Stand Out on LinkedIn and Instagram with Carousels
Let's continue to roll on into 2021 social media trends in marketing with engaging,
movement-focused content ideas! Why settle for static LinkedIn posts when you can jazz things
up with carousels? That's right! You can create and publish entertaining slide shows! These
allow you to stand out in the sea of text-based LinkedIn posts and build awareness for your
company page.
Not to be confused with LinkedIn carousel ads, you publish carousel posts for free. These posts
draw attention and generate interest in eye-catching, dynamic visual displays that take up more
real estate in a feed. So be sure to include a clear call to action at the end!
Plus, Instagram users get a huge benefit by using carousels in their feed. If a user doesn't like
the lead image and scrolls past it, the second image displays on their feed. That gives you a
second chance to gain engagement.
Ideas for Content to Share in LinkedIn Carousel Posts
· Statistics, infographics, and numbers
· Frameworks and step-by-step, how-to instructions
· Actionable business tips and lessons
· Conference slides and event content
· Snippets from your blog / listicle post
5. Emails & E-news Are Still Tried and True Methods
Let your audience know when you post something new: "This blog is going viral right now!" Yes,
emails and e-news are still some of the best ways to grab attention for your articles and blog
posts. So, keep growing that list! Then use social media to highlight the content your audience
craves.

4. To gain permission-based subscriber list opt-ins, use creative calls to action (CTAs) that
encourage your prospect to trade their contact information for the tips, how-to instructions, and
entertainment they value.
With so many new social media trends, it can be tricky figuring out how to maximize their
impact. Knowing that these social media trends for business exist and knowing how to use them
to augment your strategy are two distinct concepts!
Let's go over some of the ways you can use social media marketing for your business!
6. Using Links vs. Audio-Visual Content
Whenever possible, use video, images, and audio to snag attention within social media
platforms rather than redirecting them to your published content. Social channels want to keep
people there where they can influence them with advertisers' campaigns.
Of course, you want them to get to your content, sign up for your free giveaways, and more.
Here's a simple social media trends 2021 strategy: Try using the first comment under your
post to post your link!
7. Engage with Your Tribe through Social Media Comments
Respond to comments on your social media content in a timely fashion. If people take the time
to engage with you on social media, doesn't it make sense to-well-keep them engaged? That is
the point, after all!
Don't allow comments on your posts to sit unattended. When you leave your prospects
languishing, you risk losing their attention altogether. If you engage with them, this encourages
future engagements which lead to relationships, trust, and sales!
8. It's All About the Timing
Traffic for your social media post depends on the first 10 minutes of the hour you post the
content. Tag people and get the word out to increase traffic flow, especially if it's a live-streaming

5. event. If you conduct a live stream every week, do it on the same day at the same time every
week. That way, your audience can schedule it into their activities.
Are you presenting a one-off live stream? Get the word out multiple times in advance through
various channels. Post your event details ahead of time via emails, e-newsletters, and posts. If
you have connections with people who support your efforts, maximize those relationships and
ask them to spread the word.
9. The Power of Social Media Comments & Bookmarks
One of your responsibilities to your audience is to curate helpful content. Whatever your
industry, your audience looks to you for guidance, expertise, and resources. You can't create it
all, so you need to find reputable sources for content to share. Social bookmarking sites provide
the means to do just that!
And as social media platforms toy with the idea of doing away with likes (e.g., Facebook,
Instagram), people need to find other ways to indicate their approval of the posts they enjoyed
or found helpful.
Arguably, Instagram is one of the most popular visual-centric social media trends for business
and has become increasingly influential in marketing. To build brand awareness, encourage
people to save your Instagram posts (instead of merely "liking" them). Use a call to action in
your image and text. A simple "Bookmark this!" could be the ticket.
How else can your business benefit from these saves?
7 Benefits of Social Media Bookmarks
· Save and organize resources you want to focus on at a later time.
· Share resources with your team or audience.
· Tag (label) content for easier referencing and searchability.
· Build backlinks from social media bookmarks to your website.
· Drive traffic to your website. (People find and click on content others have saved
to their bookmarking sites.)

6. · Promote mentions you receive from others (bookmark articles that mention you
and your content).
· Take advantage of SEO. (Search engines often bring up bookmarks in their
search results.)
10. Ask Questions to Encourage Engagement on Social Media Posts
Want to encourage discussions and engagement on social media? To open the door for
communication, remember the power of the question. Make it interesting. It would help if you
posed a provocative question that leads people to want to share their thoughts. A vague
"yes/no" question like "Agree?" doesn't spark discussion.
Examples of Discussion-Encouraging Questions
· I'm curious. Do you have a story to share about your experiences with _____?
(Fill in the blank.)
· How have you benefited from ________? (Fill in the blank.)
· When was the last time you _________? (Fill in the blank.)
· What's your favorite memory of ________? (Fill in the blank.)
· Do you think there's a chance that _______? What leads you to that conclusion?
(Fill in the blank.)
11. Ego Bait
I know... that's a pretty loaded term. But think about it. Influencers and industry leaders enjoy the
spotlight. If they didn't, they wouldn't be influencers. Tag one or more influencers in your post
and ask them to share.
12. Social Media Commerce
Social media has become increasingly more influential in consumer shopping choices. And
some platforms have capitalized on this new social media trend by introducing shopping carts.
Your customers can investigate and buy your products and services without ever leaving the
social media platform.

7. Again, social media platforms want users to stay on them for as long as possible. Feel free to
take advantage of the tools they offer. It's a win-win for you and the platform.
13. Humanized Brands-The Power of Authenticity
And, finally, you may have noticed this growing trend. People value transparency and
authenticity in their relationships-and that ideal is spreading to how they feel about the brands
they support.
The social media marketing trends of 2021 predictions from the pros indicate that your audience
wants to know who you are and what you stand for. And businesses that align themselves with
socially-conscious themes are viewed more favorably by their customers.
Lean into yourself and let your light shine. Tell your stories. You are who you are, and there's a
tribe out there waiting to meet and support you and your business!
Stop Stressing! Let us help you manage your social media. Click here TODAY for your
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