Sample Digital Marketing Strategy

1. SOCIAL MEDIA
STRATEGY

2. Index :-
1.Customers Analysis (Online)
2.Objective
3.Strategy
4.STP
5.Tactics
6.Action & Price

3. Analysis
Customers Analysis _ Egypt / GCC
Total Populations
90.5 Million
Internet Users
50% / 40M
Face book Users
35 M
Egypt
Total Populations
32 Million
Internet Users
20 M
Face book Users
12 M
Saudi
Arabia
Total Populations
9.2 Million
Internet Users
8.5 M
Face book Users
8.5 M
UAE
Total Populations
2.2 Million
Internet Users
2.1 M
Face book Users
2 M
Qatar
Total Populations
4 Million
Internet Users
3.2 M
Face book Users
2.2 M
Kuwait

4. Objectives Setting
5Ss Model
1. Sell – Grow your sales
2. Serve – Add value to customers
3. Speak – Get Closer to customers
4. Save – Reduce Costs
5. Sizzle – Extend your Brand online

5. OBJECTIVES
Social Goals
• Increase Exposure
• Increase Engagement
• Leads
• Branding
• Increase Sales
Business Goals

6. Objectives Setting
Current situation Objective
Online Presence •Website
Social Media •FB +I nstagram +Twitter
•Facebook has +15,000 fans
•Acquire 100,000 Fans
Digital Ads •Campaign per month • Generate 6000 leads
through 6 months

7. STRATEGY
DEVELOPING

8. Market
Penetration
Strategy
Product
Development
Strategy
Market
Development
Strategy
Diversification
Strategy
ANSOFF Matrix Product
Market
NewExisting
ExistingNew

9. ANSOFF Matrix
Market Penetration Strategy
1. Market Share Growth By Competing More Effectively Online.
2. Customer Value Improvement
3. Acquisition of arrival in the same market.

10. Segmentation
Targeting
Positioning
STP

11. Segmentation
Geographic
 Egypt, Saudi Arabia, Qatar, UAE, Kuwait
Demographic
Class : (A - / A+ )
Gender : Female - Male
Age : 25 – 65+
Technological
 Devices Type :
Mobiles : I phone, Samsung

12. Targeting
Buyer Persona
Ahmed
27
CEO
I phone
New Cairo
Class A +
Noha
UAE from Egypt
29
I Phone
Sharjah Class A -
Marketing Manager
Saad
Saudi from Egypt
50
Samsung
Class A -
Engineering

13. Positioning
Market Mapping
High Price
High QualityLow Quality
Low Price

14. Tactics

15. Tactics
Channels
1. Facebook
2. Instagram
3. Google
4. LinkedIn

16. Tactics
Tone of Voice
Persona: Formal Tone: Direct & Honest
Language: Professional Proposal: Sell
Social Media
Brand Voice

17. Tactics
Number Of Post
30 Post per month
1. 5 post ( Branding)
2. 2 Post (Engagement)
3. 8 post (Selling)

18. Action & Pricing

19. Channel Activity Target
1st
Month
2nd
Month
3rd
Month
4th
Month
5th
Month
6th Month
Facebook Content, Design 90 Post 15 15 15 15 15 15
Social
Media Ads
Facebook ads
6000
Lead 1000 1000 1000 1000 1000 1000LinkedIn ads
SEM Create Google
Adwords campaign for
SEM &YouTube Channel
Action
Action Plan

20. Media Mix Model
Channel Budget % Cost Per Lead KPI
1st
Month
2nd
Month
3rd Month
Facebook 1,500,000 50% 500 EGP 6000 Lead
LinkedIn 1,500,000 50%
SEM
Action
Action Plan

21. Thanks