The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you. Presentation by Steve Mulder.

1. Steve Mulder Let the People Speak How users are changing the Web

2. Meet Pete Blackshaw, new hybrid car owner

4. The promise: 50 MPG The reality:

8. What is Web 2.0? Marketing buzzword

9. “ We are witnessing the Web’s second coming.” The New York Times “The Web has finally matured to the point where it can fulfill some of the outlandish promises that we heard in the ‘90s.” Newsweek

10. Anything new Anything cool Anything marketing wants to sell Anything someone wants Google or Yahoo to buy

11. “ When people say to me it’s a Web 2.0 application, I want to puke.” Venture Capitalist Guy Kawasaki

12. What is Web 2.0? Newish set of guiding philosophies Ratings & reviews Tags Wikis Behavior-driven info architecture Blogs Message boards Social networking Syndication (RSS feeds) Open APIs New content uses Mashups Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms User Contribution Openness Rich Interfaces New Digital Interactions

14. User contribution: Message boards

18. User contribution: Blogs

22. User contribution: Ratings and reviews

31. User contribution: Tags

37. User contribution: Behavior-driven information architecture

43. User contribution: User-generated content

53. User contribution: Social networking

58. User contribution: A quick story

63. User contribution: Implications

65. We create platforms for experiences, not the experiences themselves

66. We create design containers for content we cannot entirely imagine

67. evolve and flexible are that systems create We

68. To what degree are you ready to let go? Steve Mulder [email_address]