Making More Money with Mobile Marketing Metrics

Thank You! Making More Money with Mobile Marketing Metrics eMetrics SF May 2008 Alan Osetek, EVP, Visual IQ Evan Gerber, Principal Consultant, Molecular

What We’ll Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The mobile landscape The mobile landscape

Mobile – there’s gold in them hills! ,[object Object]

Mobile – there’s gold in them hills! ,[object Object],[object Object]

Mobile – there’s gold in them hills! ,[object Object],[object Object],[object Object]

Mobile – there’s gold in them hills! ,[object Object],[object Object],[object Object],[object Object]

Mobile – there’s gold in them hills! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile – there’s gold in them hills! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some major prospectors ,[object Object],[object Object]

Caution: Gobs of platforms, gobs of phones

Caution: Net Neutrality ,[object Object]

Caution: Net Neutrality ,[object Object],[object Object]

Caution: Net Neutrality ,[object Object],[object Object],[object Object]

Current State of Mobile and Digital Media Measurement Hurdles ,[object Object]

We are living in a Media Fragmented World!

But it is also totally connected at the same time…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Current State

McKinsey Study – Limits to Digital Advertising Growth How companies are marketing online: A McKinsey Global Survey – September 2007

Current state of marketing: offline, online, mobile ,[object Object]

Challenges and Best Practices ,[object Object],[object Object],[object Object],[object Object]

Advertiser Challenge ,[object Object],[object Object]

The Challenge – Integrating Multiple Media Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In 2008, advertisers have begun to add online video, mobile, social networking, & gaming into the marketing campaign mix. The closed and inflexible nature of existing tools has created an insufferable pain point. Fragmentation Increases, Clarity Decreases Information Management Becomes Impossible Search eMail Rich Media Affiliates Behavioral Targeting Web Analytics

Bringing it All Together – Best Practices ,[object Object],[object Object],[object Object],[object Object]

Bringing it All Together –High Level Architecture

Benefits of the Solution ,[object Object],[object Object],Report, Analyze and Optimize media spend across all marketing channels

Mobile Case Study ,[object Object],[object Object]

Mobile Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Case Study ,[object Object],[object Object],[object Object],[object Object]

Participation Breakdown By Hour of Day

Participation by Wireless Carrier

Top 10 List of Best Practices for Digital Advertising and Reporting Now it’s your turn…

Top 10 List of Best Practices for Digital Advertising and Reporting ,[object Object],[object Object],[object Object],[object Object]

Top 10 List of Best Practices for Digital Advertising and Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! Interested in Getting a Copy of “Ten Steps for Optimizing Digital Advertising Reporting & Measurement”? Give me your business card or email [email_address] Thank You

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making More Money with Mobile Marketing Metrics

Recommended

Recommended

More Related Content

More from Molecular Inc

More from Molecular Inc (10)

Recently uploaded

Recently uploaded (20)

Making More Money with Mobile Marketing Metrics

Editor's Notes