Making Sense Of Social Networks
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In this presentation, Web 2.0 expert Yuval Zukerman gives a comprehensive lesson on social networks. He shares the types, categories, and characteristics of social networks, giving a wealth of examples. Who’s using this next generation online get-together – Yuval will shows that too, along with research demographics, and user and usage statistics. You’ll be provided an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Also provided are tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
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Making Sense Of Social Networks
- 1. Making Sense of Social Networks Yuval Zukerman, Molecular
- 5. Social networks matter 24% Of the entire US Internet population use social network sites
- 7. Social networks matter 55% US teens with social network profile
- 8. Social networks matter 48% US teens visit social networks daily
- 9. Social Networks Matter 35% teens worldwide use social networks
- 10. Social Networks Matter Social Networks are bigger than Porn
- 12. Social Networks: omg, latn!
- 15. What makes a network social
- 16. What makes a network social Map of Flickr users with at least 50 mutual contacts connect community
- 17. Hello, my name is: ‘MySpace’
- 18. Hello my name is: ‘Facebook’
- 19. Pimp my MySpace
- 21. Categorization
- 22. Major players
- 24. Friend the virtual me
- 25. Friend the virtual me
- 26. Friend the virtual me
- 27. Friend the virtual me
- 28. A second on Second Life
- 30. Family and child focused
- 31. Playing the game
- 32. Weighing your options Partner Build Widgets
- 33. Partnerships
- 41. Friends with my water
- 43. Build your own
- 44. Getting your own, pre-built, hosted
- 45. BYO / DIY Social Network
- 46. Getting your own, the Ning way
- 47. Rolling your own
- 49. Widgets
- 52. Widget varieties
- 53. Web widgets
- 54. Random House Book Widget
- 55. Desktop widgets Widget Engine Application Browser Toolbar
- 58. Widget hurdles
- 63. Mobile
- 65. Mobile access is growing Accessed social network site or blog, June 2007 Source: M:Metrics, August 2007 3.50% 2.50% 2.30% 2.80% 1.90% 1.70% Ever in month 1.80% 1.40% 1.00% 0.90% 1.00% 0.70% Once to three times per month 1.10% 0.70% 0.60% 0.40% 0.40% 0.20% At least once each week 0.70% 0.30% 0.70% 1.50% 0.50% 0.80% Almost every day US UK Spain Italy Germany France
- 66. Social tools on the go
- 67. The social mobile web dada.net imthere.com
- 68. Burger, fries and widgets to go
- 70. Key Takeaways
- 71. Social networks are not a fad and are likely to remain popular for the near future
- 72. MySpace is dominant but may be too much of a lowest-common denominator for too many users.
- 73. Beware of inflated statistics
- 74. If you go global, go local
- 75. Proliferation of social networks becomes adoption hurdle http://www.flickr.com/photos/donabelandewen/278804471/
- 76. Partnering with social networks is the safest approach to reach their users and for offering widgets
- 77. Widgets are hot and gaining momentum
- 78. Web widgets have the most impact
- 79. Widgets must have a viral component
- 80. Widgets await the birth of a killer app http://www.flickr.com/photo_zoom.gne?id=369535204&size=l
- 81. Finite real estate will spur competition for widget space
- 82. Q&A