This webinar/slidecast provides insight on mobile commerce (mCommerce) and specifically mobile banking, which is a large component of this industry. Learn how various financial institutions approach their growing mobile strategy, as well as how the growth of mobile commerce and banking affects consumers and changes the way people use mobile. Michael also shares his 4-phase approach to mobile banking; providing the technology options, functional capabilities and benefits for each.

1. Michael Shpigel
Senior Technical
Consultant
Molecular
January 2009
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2. What is Mobile Commerce?
quot;Mobile Commerce is any
transaction, involving the
transfer of ownership or rights
to use goods and services,
which is initiated and/or
completed by using mobile
access to computer-mediated
networks with the help of an
electronic device.quot;
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3. Rise of m-Commerce
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4. M-Commerce
in Action
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5. Growth of Mobile Banking
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6. Mobile
Banking
Today
6

7. Banks adding mobile services
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8. Mobile Banking Approach
Present
Past Future
• SMS Alerts
• SMS Alerts • SMS Alerts
• WAP and rich client
Bank A
• SMS Alerts
• SMS Alerts
• SMS Alerts
• WAP and rich client
• WAP
• WAP
Bank B
• Mobile payments,
• Rich client
mobile wallet, P2P
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9. Successful mobile banking
implementation
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10. Phase 1 – Addressing the Mobile Channel
Strategy: Create consumer awareness
Implementation: Simple alert/notification SMS push
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11. Phase 2 – Cost savings from the Mobile Channel
Strategy: Create consumer interaction
Implementation: Simple interactive services
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12. Phase 3 – Innovative fee based services
Strategy: Create interactive services with value
Implementation: Complex services
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13. Phase 4 – Mobile Financial Services
Strategy: Create broader mobile commerce
application
Implementation: Advanced services
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14. Four Phases of Mobile Banking
Innovative fee-based
Cost savings from Mobile
Addressing Mobile Channel Mobile financial services
services
Future
mPayments
Simple Interactive Banking Value added interactive
Alerts and
Capabilities
Functional
mBanking
Notifications, push SMS • MicroPayments
• Balance
• Funds Transfer • P2P
• Statements
• Bill Pay • Remmitance
• 2FA • NFC
mCommerce platform with
mBanking platform for
Technology
Silo platforms for SMS,
Messaging Services
Choices
Mobile Wallet
quickly launching
WAP and Rich Client
Alerts Engine innovative services
Unified mBanking Platform
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15. Time with Customers
Reach your customers 99% of the
time they are not in your branch or
in front of their computer.
Mobile Devices are where the
physical world and online world
converge.
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