For more than eight years, Yuval Zukerman has been helping companies use the Internet to build more interactive and participative Web sites, social networks, and other Web 2.0 technologies. In this presentation he discusses how Molecular has been helping clients such as Ernst & Young on this front. And he will explain how Molecular, Boston-based interactive agency, has jumped on the blog train (Molecular.voices) and its impact on business development and marketing since its launch in 2007.

1. So you have a blog. Now what? Yuval Zukerman Consultant, Technical Architect Molecular

6. Time Views

7. Blog Blog Blog

9. And you can do it too!!!

13. Screenshots of Molecular pages on Flickr, Facebook, SlideShare, etc.

17. Molecular’s Approach

19. Web 1.0: Walled Garden Perfect Controlled Impersonal

20. Web 2.0: Garden Center Sharable Reusable Personalizable