2. I attracted my target audience in numerous ways through the
use of conventional aspects of music magazines.
3. Main image – this acts as an obvious form
of direct mode of address with typical
stereotypes of an indie artist for example,
the Harrington jacket that will hopefully
engage audience members and potential
consumers. It follows the rule of thirds so
the audience can immediately recognise the
artist. Engaging the audience through the
main image is important as it instantly
establishes a relationship between the artist
and the reader.
In my research, I witnessed the ‘male gaze’
which is Laura Mulvey’s theory of females
consuming the media due to a male figure
being advertised.
Masthead – this is normally the first thing
that an audience sees as it differentiates
itself from the other magazines. Therefore,
it’s vital that it stands out from the other
and it does this because it is not a block
font, it has texture to it and has a faded
effect.
FRONT COVER
4. Cover lines – they attract both a
mass-market audience and a niche
audience. This is because there are
well-known artists such as Imagine
Dragons but also less popular
artists such as Alex Perry. Well
known artists anchor the genre of
my magazine.
Mentioning artists with niche fan-
bases attract explorers who seek
discoveries, challenges and new
frontiers and aim to deviate from
mainstream culture.
Strapline – this is likely to attract
my target audience of
indie/alternative music fans
because it’s intriguing; the readers
may be left wondering what record
changed Perry’s life so are are
more likely to buy the magazine.
FRONT COVER
5. The clothing reflects the indie
genre and it’s a unique style of
dress. The codes of costume
(Harrington Jacket) have
connotations of the this genre and
the props may attract them, such
as a guitar. Also, the front cover
image is likely to attract readers
and my audience research group
that I carried out in the planning
stage of the project.
There is a lure on the front cover
which says uses a buzz word
‘FREE’ encouraging interaction
between the magazine and
audience as they are more likely
to be interested in free
opportunities or prizes. Also, the
word 'exclusive' gratifies the
audience as it suggests that they
will be able to access information
about this artist that they wouldn't
get anywhere else.
FRONT COVER
6. Main image - striking as it uses
direct mode of address which
engages the reader as well her her
pose because its a typical photo
shoot position which also may
adhere to Laura Mulvey's theory of
the female gaze as it could be
classed as sexual.
There are multiple images across the
two pages, which could attract a
wider audience, as there is
something for everyone. Including an
authors note may add to this
attraction as the audience could feel
a deeper connection with the
magazine.
The font across the contents page is
the same, the main heading and the
sub section all follow the house style
which may attract the reader as it
gives them a sense of consistency,
especially if they read it every month
CONTENTS PAGE
7. The target audience will have
knowledge of how social media works
as a cultural capital. This means that
when they see the social media logos
they will instantly recognise which
platform is it. By not naming the social
media networks explicitly next to the
logos, the target audience may feel
gratified because, as digital natives,
they feel included in a form of secret
scene of online discussion that older
‘digital immigrant’ readers may not be
aware of.
Features - related to cover lines on
front cover which will gratify those
readers who were engaged by the cover
lines. The regular’s section of the
contents page clearly directs those
readers who buy the magazine often
and the features section could attract a
newer audience, as they are the most
interesting articles. This shows that the
magazine is targeted towards explorers.
CONTENTS PAGE
8. Feature Image – the artist isn't
looking directly at the camera
meaning there’s no direct mode of
address. This could suggest that
she has a unique relationship with
her fan base and doesn't need the
mode of address to get her
message across.
Similar to the front cover and
contents page, the artists clothing
portrays an indie character as she
is wearing denim and uses a guitar
as a prop. This relates to the
explorer psychographic. The
reader (primary target audience is
female) may feel a connection to
the female artist if they dress
similarly or have a similar taste in
fashion and are therefore, more
likely to consume the product.
DOUBLE PAGE SPREAD
9. Typography – the same font is used
throughout (front cover and contents
page) which continues brand identity
Copy - the narrative created ties in with
the representation of the female artist
and the indie genre as it is about a
young girl who finds her way in life after
aspiring to be like Lana Del Rey (who is
an alternative artist) and tells ‘Diverge’
about her journey and what is next for
her career. My psychographic group are
explorers who seek new frontiers and
challenges so after hearing about
‘Hailee Moons’ story, they may have the
drive and motivation to follow their
dreams or discover a new
talent/interest.
This can be seen in the pull quote ‘‘I
was just trying to be real and authentic’’
DOUBLE PAGE SPREAD