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By Molly
Chapman
HOW DID YOU ATTRACT
AND ADDRESS YOUR
AUDIENCE?
 I attracted my target audience in numerous ways through the
use of conventional aspects of music magazines.
 Main image – this acts as an obvious form
of direct mode of address with typical
stereotypes of an indie artist for exam...
 Cover lines – they attract both a
mass-market audience and a niche
audience. This is because there are
well-known artist...
 The clothing reflects the indie
genre and it’s a unique style of
dress. The codes of costume
(Harrington Jacket) have
co...
 Main image - striking as it uses
direct mode of address which
engages the reader as well her her
pose because its a typi...
 The target audience will have
knowledge of how social media works
as a cultural capital. This means that
when they see t...
 Feature Image – the artist isn't
looking directly at the camera
meaning there’s no direct mode of
address. This could su...
 Typography – the same font is used
throughout (front cover and contents
page) which continues brand identity
 Copy - th...
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Question 5

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Evaluation Question 5

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Question 5

  1. 1. By Molly Chapman HOW DID YOU ATTRACT AND ADDRESS YOUR AUDIENCE?
  2. 2.  I attracted my target audience in numerous ways through the use of conventional aspects of music magazines.
  3. 3.  Main image – this acts as an obvious form of direct mode of address with typical stereotypes of an indie artist for example, the Harrington jacket that will hopefully engage audience members and potential consumers. It follows the rule of thirds so the audience can immediately recognise the artist. Engaging the audience through the main image is important as it instantly establishes a relationship between the artist and the reader.  In my research, I witnessed the ‘male gaze’ which is Laura Mulvey’s theory of females consuming the media due to a male figure being advertised.  Masthead – this is normally the first thing that an audience sees as it differentiates itself from the other magazines. Therefore, it’s vital that it stands out from the other and it does this because it is not a block font, it has texture to it and has a faded effect. FRONT COVER
  4. 4.  Cover lines – they attract both a mass-market audience and a niche audience. This is because there are well-known artists such as Imagine Dragons but also less popular artists such as Alex Perry. Well known artists anchor the genre of my magazine. Mentioning artists with niche fan- bases attract explorers who seek discoveries, challenges and new frontiers and aim to deviate from mainstream culture.  Strapline – this is likely to attract my target audience of indie/alternative music fans because it’s intriguing; the readers may be left wondering what record changed Perry’s life so are are more likely to buy the magazine. FRONT COVER
  5. 5.  The clothing reflects the indie genre and it’s a unique style of dress. The codes of costume (Harrington Jacket) have connotations of the this genre and the props may attract them, such as a guitar. Also, the front cover image is likely to attract readers and my audience research group that I carried out in the planning stage of the project.  There is a lure on the front cover which says uses a buzz word ‘FREE’ encouraging interaction between the magazine and audience as they are more likely to be interested in free opportunities or prizes. Also, the word 'exclusive' gratifies the audience as it suggests that they will be able to access information about this artist that they wouldn't get anywhere else. FRONT COVER
  6. 6.  Main image - striking as it uses direct mode of address which engages the reader as well her her pose because its a typical photo shoot position which also may adhere to Laura Mulvey's theory of the female gaze as it could be classed as sexual.  There are multiple images across the two pages, which could attract a wider audience, as there is something for everyone. Including an authors note may add to this attraction as the audience could feel a deeper connection with the magazine.  The font across the contents page is the same, the main heading and the sub section all follow the house style which may attract the reader as it gives them a sense of consistency, especially if they read it every month CONTENTS PAGE
  7. 7.  The target audience will have knowledge of how social media works as a cultural capital. This means that when they see the social media logos they will instantly recognise which platform is it. By not naming the social media networks explicitly next to the logos, the target audience may feel gratified because, as digital natives, they feel included in a form of secret scene of online discussion that older ‘digital immigrant’ readers may not be aware of.  Features - related to cover lines on front cover which will gratify those readers who were engaged by the cover lines. The regular’s section of the contents page clearly directs those readers who buy the magazine often and the features section could attract a newer audience, as they are the most interesting articles. This shows that the magazine is targeted towards explorers. CONTENTS PAGE
  8. 8.  Feature Image – the artist isn't looking directly at the camera meaning there’s no direct mode of address. This could suggest that she has a unique relationship with her fan base and doesn't need the mode of address to get her message across.  Similar to the front cover and contents page, the artists clothing portrays an indie character as she is wearing denim and uses a guitar as a prop. This relates to the explorer psychographic. The reader (primary target audience is female) may feel a connection to the female artist if they dress similarly or have a similar taste in fashion and are therefore, more likely to consume the product. DOUBLE PAGE SPREAD
  9. 9.  Typography – the same font is used throughout (front cover and contents page) which continues brand identity  Copy - the narrative created ties in with the representation of the female artist and the indie genre as it is about a young girl who finds her way in life after aspiring to be like Lana Del Rey (who is an alternative artist) and tells ‘Diverge’ about her journey and what is next for her career. My psychographic group are explorers who seek new frontiers and challenges so after hearing about ‘Hailee Moons’ story, they may have the drive and motivation to follow their dreams or discover a new talent/interest.  This can be seen in the pull quote ‘‘I was just trying to be real and authentic’’ DOUBLE PAGE SPREAD

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