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Textual Analysis of Trailer
Molly Chapman
TIME – 0:01
SHOT TYPE – Close Up
EXPLANATION – I opened my trailer
with this close up as it establishes the
genre straight away
TIME – 0:07
SHOT TYPE – High/Wide Angle
EXPLANATION – I added this shot to
make my audience aware of where
the narrative is set
TIME – 0:17
SHOT TYPE – Wide Angle
EXPLANATION – The mellow tones in
this shot reinforces the ballet genre as it
is slow and peaceful
“she had something special’ suggests
that the dancer is talented which is
supported by the technical dance move
in this shot.
TIME – 0:40
SHOT TYPE – Long Shot
EXPLANATION – This shot will appeal
to the niche audience as the featured
dancer is well-known within the dance
industry, therefore, gratifies my target
audience
TIME – 0:56
SHOT TYPE – Title Screen
EXPLANATION – The LED background
is in keeping with the house style and
brand identity as it’s a continuous theme
throughout all 3 products. Also, it’s
asking the audience a question, keeping
them engaged.
TIME – 1.11
SHOT TYPE – Close Up
EXPLANATION – This is the first shot
where the star is shown as a hip-hop
dancer. The beat of the soundtrack
drops, accompanying the change in
narrative and pace of delivery
TIME – 1.23
SHOT TYPE – Title Screen
EXPLANATION – By referring to an
established and successful brand such
as the ‘StreetDance’ could make the
audience feel more trusting and obliged
to watch ‘Breaking Pointe’
TIME – 1:27
SHOT TYPE – Birds Eye View
EXPLANATION – This shot
encompasses all aspects of the ballet
genre such as pointe shoes, a leotard
and the steel iron gates which are
displayed at the beginning of the film,
conveying a strong narrative
TIME – 1:42
SHOT TYPE – Close Up
EXPLANATION – The mise-en-scene in
this shot is in keeping with the house
style of the trailer and brand as a whole
and may gratify the audience as it fits
the interests in the hip hop genre.
TIME – 1:56
SHOT TYPE – Title Screen
EXPLANATION – This is the main title
screen for the film as it informs the
audience on the name. it has an LED
light background which is used for all
other title screens and in ancillary
products; house style & brand identity

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Textual Analysis of my own trailer

  • 1. Textual Analysis of Trailer Molly Chapman
  • 2. TIME – 0:01 SHOT TYPE – Close Up EXPLANATION – I opened my trailer with this close up as it establishes the genre straight away TIME – 0:07 SHOT TYPE – High/Wide Angle EXPLANATION – I added this shot to make my audience aware of where the narrative is set
  • 3. TIME – 0:17 SHOT TYPE – Wide Angle EXPLANATION – The mellow tones in this shot reinforces the ballet genre as it is slow and peaceful “she had something special’ suggests that the dancer is talented which is supported by the technical dance move in this shot. TIME – 0:40 SHOT TYPE – Long Shot EXPLANATION – This shot will appeal to the niche audience as the featured dancer is well-known within the dance industry, therefore, gratifies my target audience
  • 4. TIME – 0:56 SHOT TYPE – Title Screen EXPLANATION – The LED background is in keeping with the house style and brand identity as it’s a continuous theme throughout all 3 products. Also, it’s asking the audience a question, keeping them engaged. TIME – 1.11 SHOT TYPE – Close Up EXPLANATION – This is the first shot where the star is shown as a hip-hop dancer. The beat of the soundtrack drops, accompanying the change in narrative and pace of delivery
  • 5. TIME – 1.23 SHOT TYPE – Title Screen EXPLANATION – By referring to an established and successful brand such as the ‘StreetDance’ could make the audience feel more trusting and obliged to watch ‘Breaking Pointe’ TIME – 1:27 SHOT TYPE – Birds Eye View EXPLANATION – This shot encompasses all aspects of the ballet genre such as pointe shoes, a leotard and the steel iron gates which are displayed at the beginning of the film, conveying a strong narrative
  • 6. TIME – 1:42 SHOT TYPE – Close Up EXPLANATION – The mise-en-scene in this shot is in keeping with the house style of the trailer and brand as a whole and may gratify the audience as it fits the interests in the hip hop genre. TIME – 1:56 SHOT TYPE – Title Screen EXPLANATION – This is the main title screen for the film as it informs the audience on the name. it has an LED light background which is used for all other title screens and in ancillary products; house style & brand identity