Information about advertising brands of Vodka in Floridian liquor stores.

1. Information about advertising in liquor stores &
more.

2. Table of Contents:
PageTitle: Page Number:
Statistics 3
Location Pricing 11
Vodka Brands 23
Top Distributors 30
Consumer Behaviors 44
Laws & Regulations 51
Self-Regulated Practices 57
Marketing Strategy 62
Experiential Marketing 63
InfluencerStrategies 75
Media Platform 85
PackagingStrategies 103
Company Ad Examples 112
Tips 122
Trends 140
Work Cited 146

3. Information about liquor stores & vodka.

4. Annual Income:
Annual Income of
Consumers buying
Alcohol:
$75,000 or More
$30,000 to $74,000
Less than $30,000

5. Education Levels:
Education Level of
Consumers buying
Alcohol:
College Graduate
Some College
High School or
Less

6. Statistics:
Number of
Establishments:
44,557
Average Profit
Margin: 8.1%
40%
30%
25%
5%
Percent of total SalesTendered by
Liquor Stores:
Spirits & Liquors Beer Groceries, Cigarettes, Cigars Other

7. Statistics:
21.10%
20.50%
18.70%
17.00%
9.90%
7.30%
5.50%
Products and Services Segmentation:
Liquor Wine Food Beer Other Tobacco products Soft drinks

8. Statistics:
30%
25%
20%
15%
10%
Major Market Segmentation:
Consumers Aged 21 to 30 Consumers Aged 31 to 40 Consumers Aged 41 to 50
Consumers Aged 51 to 60 Consumers Aged 61 and over

9. Statistics:
8.10%
6.60%
69.20%
0.30%
0.50%
9.60%
5.70%
Industry Costs:
Profit Wages Purchases Depreciation Marketing Rent & Utilities •Other 5.7%

10. Top SoldVodka in Florida:
Smirnoff
Vodka:
Volume
Share: 16.56%
Price per 750
ml: $10.59
From: Russia
Absolut
Vodka:
Volume
Share: 4.37%
Price per 750
ml: $16.97
From: Sweden
Skyy
Vodka:
Volume
Share: 4.84%
Price per 750
ml: $11.45
From: US
Svedka
Vodka:
Volume
Share: 5.83%
Price per 750
ml: $9.31
From: Sweden
Grey
Goose:
Volume
Share: 1.61%
Price per 750
ml: $28.34
From: France
Top 20Vodka
Brands have
61.74% of
Volume Share

11. Differences in pricing for vodka dependent on location.

12. Locations:
ABC Liquor Store: 483Varieties
ABC 80 ProofVodka
750 ml
$6.69
Grey GooseVXVodka
750 ml
$81.99
Tampa, Florida

13. Locations:
Lueken’s Liquor Store: 504Varieties
Godiva Raspberry
ChocolateVodka 750 ml
$5.99
ClixVodka 750 ml
$299.99
Tampa, Florida

14. Locations:
Total Wine & More: 523Varieties
SkolVodka 750 ml
$5.99
CirocVodka X 1L
$199.99
Tampa, Florida

15. Locations:
Jensen Liquors:
49Varieties
ScoreVodka
•$10.99
Grey GooseVX
•$79.99
Miami, Florida

16. Locations:
Kendall Fine Wine Spirits:
51Varieties
New Amsterdam
750 ml
• $12.97
Stolichnaya Elit
Ultra Luxury
• $59.99
Miami, Florida

17. Locations:
Vintage Liquors:
174Varieties
Burnett'sVodka
750 ml
• $9.99
Black MothTruffle
Vodka 750 ml
• $105.99
Miami, Florida

18. Locations:
Crowne
Wine &
Spirits:
389Varieties
Sobieski Polish
Vodka
750 ml
• $9.99
CirocVodka X
Ten
1 L
• $259.99
Palm Beach, Florida

19. Locations:
Hampton
Liquor Store:
112Varieties
Smirnoff
750 ml
• $14.99
Stolichnaya
Elite 1.75 L
• $99.99
Palm Beach, Florida

20. Locations:
The Liquor
Cabinet:
40
Varieties
Burnett’s
Vodka
750 ml
• $8.99
Crystal Head
Vodka
1.75 L
• $114.99
Palm Beach, Florida

21. Brand profiles forVodka.

22. Vodka Brands:
BurnettVodka:
Marketed to Millennials
Buyers: Men & Women 21 to 35
Pricing is value-oriented

23. Vodka Brands:
Average Prices: $10 to
$28
Sizes: 750 ml & 1.75 L
Sales: In 2013 2.35
Million 9 Liter Cases
Sold
Volume Share: 2.13%
Made: In the United
States

24. Vodka Brands:
CîrocVodka:
Marketed to College Goers
Buyers: Men & Women 21 to 30
Plays a large role in rap songs & Parties

25. Vodka Brands:
Average Prices: $17 to
$260
Sizes: 350 ml & 750 ml
& 1 L & 1.75 L
Sales: In 2015 2.6
Million 9 Liter Cases
Sold
Volume Share: 1.07%
Made: In France

26. Vodka Brands:
PinnacleVodka:
Marketed toWomen in their 30’s
A premiumVodka at an affordable price
Comes in 40 different flavors

27. Vodka Brands:
Average Prices: $13 to
$20
Sizes: 750 ml & 1.75 L
Sales: In 2013 2.76
Million 9 Liter Cases
Sold
Volume Share: 2.87%
Made: In France

28. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

29. Information came from the following sources.

30. Work Cited:
• "18 Creative Liquor Bottles You'll Keep Long After They're Empty." Promotional Products Blog Quality Logo Products QLP. N.p., 2015. Web. 05 Oct. 2016.
<https://www.qualitylogoproducts.com/blog/18-amazing-liquor-bottles/>.
• "3 Creative Ways To Market With Social Media Influencers." Mediakix Influencer Marketing Agency. N.p., 2016. Web. 10 Oct. 2016.
http://mediakix.com/2015/12/creative-ways-brands-can-partner-with-social-media- influencers/#gs.9fWjVsk
• "3 Trade Secrets to Running a Successful Liquor Store." Fundera Ledger RSS. N.p., 2016. Web. 03 Oct. 2016. https://www.fundera.com/blog/2015/11/17/running-a-
liquor-store
• "5 Great Liquor Store Marketing and Advertising Tips!" - LiquorMaps.com. N.p., n.d. Web. 29 Sept. 2016. http://www.liquormaps.com/5-great-liquor-store-marketing-
and-advertising-tips/
• "A Vodka Category Review." Beverage Information Group, 2008. Web. 5 Oct. 2016. PDF
<http://216.197.100.38/Media/DocumentLibrary/Vodka%20Category%20Review%20-%20Final.pdf>.
• “ABC Fine Wine & Spirits." ABC Fine Wine & Spirits. N.p., n.d. Web. 10 Oct. 2016. <http://www.abcfws.com/>.
• "About - Breakthru Beverage Group." Breakthru Beverage Group. Breakthru Beverage Group, n.d. Web. 11 Oct. 2016. <http://www.breakthrubev.com/About>.
• "About Drizly." Drizly. N.p., 2016. Web. 04 Oct. 2016. <http://drizly.com/blog/about-drizly/>.
• "About Us." Southern Glazer's Wine & Spirits. Southern Glazer's Wine and Spirits, LLC., n.d. Web. 11 Oct. 2016. <http://www.southernglazers.com/about-us/>.
• "Alcohol Brands Get Creative With Influencer Marketing ." Mediakix Influencer Marketing Agency. N.p., 2016. Web. 06 Oct. 2016.http://mediakix.com/2016/03/alcohol-
advertising-social-media-influencers/#gs.=T6f5Bw
• "Alcohol Product Tastings | DISCUS." Distilled Spirits Council of the United States | DISCUS. Distilled Spirits Council of the United States, n.d. Web. 11 Oct. 2016.
<http://www.discus.org/policy/tasting/>.
• "Alcohol – Six Key Trends for 2016." The Drinks Business RSS. N.p., n.d. Web. 03 Oct. 2016. https://www.thedrinksbusiness.com/2016/02/alcoholic-drinks-wine-beer-
spirits-six-key-trends-for-2016/2/
• Baker, Amy. "Why Email Marketing Works So Well For Liquor Stores." 360 Marketing. N.p., n.d. Web. 11 Oct. 2016.
<http://www.360degreemarketing.com.au/Blog/bid/380515/Why-Email-Marketing-Works-So-Well-For-Liquor-Stores>.

31. Work Cited:
• Beese, Jeniffer. "Alcohol Marketing Guidelines on Social Media." Sprout Social. Sprout Social, Inc., 30 Mar. 2015. Web. 11 Oct. 2016.
<http://sproutsocial.com/insights/social-media-alcohol-marketing/>.
• Blazenhoff, Rusty. "Frozen Ghost Vodka, The Supernatural Super Premium Vodka." Laughing Squid. N.p., 2011. Web. 06 Oct. 2016. http://laughingsquid.com/frozen-
ghost-vodka-the-supernatural-super-premium-vodka/
• Broad, Martin. "Global Trends in Marketing Alcohol Brands." Ebiquity Opinion. N.p., 2016. Web. 03 Oct. 2016. http://blog.ebiquity.com/2016/04/global-trends-in-
marketing-alcohol-brands
• By Offering Current and Potential Customers the Option to Have Their Beer,. "5 Great Liquor Store Marketing and Advertising Tips!" - LiquorMaps.com. N.p., n.d. Web.
11 Oct. 2016. < http://www.liquormaps.com/5-great-liquor-store-marketing-and-advertising-tips/>.
• Calejo, Gino. "Liquor Stores/Package Stores (Beer, Wine & Liquor Stores)."Bizbuysell.com. Business Brokerage Press, Inc, 2012. Web. 11 Oct. 2016. PDF
<http://www.bizbuysell.com/shared/listings/105/1054173/ad209fde-d175-4135-8533-a5234f192e93.pdf>.
• Communications, M. Shanken. "Domestic Vodka Stays Strong –." Market Watch. N.p., 2015. Web. 11 Oct. 2016. <http://marketwatchmag.com/domestic-vodka-march-
2015/>.
• "Crown Wine & Spirits." Crown Wine & Spirits. N.p., n.d. Web. 11 Oct. 2016. <http://www.crownwineandspirits.com/>.
• "Digital IQ Index: Spirits — the Future Is Mobile." L2 Benchmarking Digital Performance. N.p., 2013. Web. 11 Oct. 2016. <https://www.l2inc.com/digital-iq-index-spirits-
the-future-is-mobile/2013/blog>.
• "EFFEN Vodka Launches Limited Edition Football Bottle." Packaging Strategies RSS. N.p., n.d. Web. 05 Oct. 2016. http://www.packagingstrategies.com/articles/88590-
effen-vodka-launches-limited-edition-football-bottle
• "Finest Selection!" Your Fine Wine Store. N.p., n.d. Web. 10 Oct. 2016. <http://www.vintageliquor.com/>.
• Freeman, Elizabeth. "4 Emerging Packaging Design Trends of 2016: Essentialism." RSS. N.p., 2016. Web. 03 Oct. 2016.
http://www.thedieline.com/blog/2016/1/13/emerging-packaging-design-trends-of-2016-essentialism
• Gallup, Inc. "Drinking Highest Among Educated, Upper-Income Americans."Gallup.com. N.p., 2015. Web. 11 Oct. 2016. <http://www.gallup.com/poll/184358/drinking-
highest-among-educated-upper-income-americans.aspx>.
• Gannon, Drew. "How to Use Samples to Promote Your Product." Inc.com. Inc.com, 26 May 2011. Web. 11 Oct. 2016. <http://www.inc.com/guides/201105/how-to-use-
samples-to-promote-your-product.html>.

32. Work Cited:
• “Google Images.” Google. Google, n.d. Web. 11 Oct. 2016. <www.googleimages.com>.
• "Hamptons Palm Beach - Finest Wine & Spirit Selection." Hamptons Palm Beach - Finest Wine & Spirit Selection. N.p., n.d. Web. 11 Oct. 2016.
<http://hamptonspalmbeach.com/>.
• Hayzlett, Jeffrey. "What Does It Mean to Be a Good Brand Ambassador?" Entrepreneur. Entrepreneur Media, Inc., 25 June 2015. Web. 11 Oct. 2016.
<https://www.entrepreneur.com/article/246773>.
• Hill, Brian. "Marketing Strategies for Liquor Package Stores." Business & Entrepreneurship. N.p., n.d. Web. 11 Oct. 2016.
<http://yourbusiness.azcentral.com/marketing-strategies-liquor-package-stores-26511.html>.
• Hoback, Jane. "Engage Customers with In-store Demos." New Hope Network. N.p., 23 Feb. 2011. Web. 11 Oct. 2016. <http://www.newhope.com/managing-your-
business/engage-customers-store-demos>.
• "Home." Jensen's Liquors. N.p., n.d. Web. 10 Oct. 2016. <http://www.jensensliquors.com/>.
• "Home- An Introduction." Johnson Brothers of Florida, Inc. | Tampa, Florida. Johnson Brothers Liquor Company, n.d. Web. 11 Oct. 2016.
<http://johnsonbrothersoffl.com/>.
• "How to Grow Sales at a Liquor Store." Small Business. N.p., n.d. Web. 29 Sept. 2016. http://smallbusiness.chron.com/grow-sales-liquor-store-24401.html
• "How to Market and Promote Your Liquor Store Business - Liquor Store Business Plan." Liquor Store Business Plan. N.p., 2016. Web. 11 Oct. 2016. <
http://liquorstorebusinessplan.com/how-to-market-and-promote-your-liquor-store-business>.
• "Impact's Exclusive Ranking of the Top 10 U.S. Wine and Spirits Wholesalers." Commonwealth Foundation. Commonwealth Foundation, n.d. Web. 11 Oct. 2016.
<https://www.commonwealthfoundation.org/docLib/20130517_LiquorWholesalers.pdf>.
• Increasing Profits in Your Liquor Store: By Dennis Leavitthttp://www.posal.com/uploads/4/7/1/6/4716125/increasing_profits_in_your_liquor_store1.pdf
• "Influencers vs. Celebrities: The Critical Differences | Simply Measured." Simply Measured RSS. N.p., n.d. Web. 10 Oct. 2016.
http://simplymeasured.com/blog/influencers-vs-celebrities-the-critical-differences/#sm.0000ydbc0tg9tdystnv27sccnsfs5
• Johnson, Charisse Conanan. "Why Paying for Brand Ambassadors Can Be a Smart Money Move." OPEN Forum. American Express Company, 12 Mar. 2015. Web.
11 Oct. 2016. <https://www.americanexpress.com/us/small-business/openforum/articles/smart-money-move-pay-brand-ambassadors/>.

33. Work Cited:
• "Kendall Fine Wine Spirits." Kendall Fine Wine Spirits. N.p., n.d. Web. 11 Oct. 2016. <https://www.finewinespirits.com>.
• "Liquor Cabinet." The Liquor Cabinet. N.p., n.d. Web. 11 Oct. 2016. <http://www.theliquorcabinetonline.com/>.
• "Liquor Commercials." YouTube. YouTube, n.d. Web. 11 Oct. 2016. <www.youtube.com>.
• "Lueken Liquors." Buy Wine, Beer & Spirits Online, Luekensliquors.com. N.p., n.d. Web. 10 Oct. 2016 <http://www.luekensliquors.com/>.
• Lunka, Ryan. "Retail Data: 100 Stats About Retail, ECommerce & Digital Marketing." Product Information Management, Inventory & Order Sync | NChannel. nChannel,
9 July 2015. Web. 11 Oct. 2016. <https://www.nchannel.com/blog/retail-data-ecommerce-statistics/>.
• "Marketing Strategies for Liquor Package Stores." Small Business. N.p., n.d. Web. 11 Oct. 2016. <http://smallbusiness.chron.com/marketing-strategies-liquor-package-
stores-68838.html>.
• Martinez, Brian. "Ciroc Vodka." Prezi.com. N.p., 2013. Web. 11 Oct. 2016. <https://prezi.com/a-hviqx3jp0e/ciroc-vodka/>.
• Murphy, Andrea. "America's Largest Private Companies 2016." America's Largest Private Companies. Forbes Media LLC., 20 July 2016. Web. 11 Oct. 2016.
<http://www.forbes.com/largest-private-companies/>.
• "Online Marketing Through Press Release Distribution - PRWeb." Online Press Release Distribution Service | PRWeb. Vocus PRW Holdings, LLC., n.d. Web. 11 Oct. 2016.
<http://www.prweb.com/releases/>.
• Peng, Daven, and Juliane Gatschke. "• Statista - The Statistics Portal for Market Data, Market Research and Market Studies." • Statista - The Statistics Portal for Market
Data, Market Research and Market Studies. N.p., n.d. Web. 11 Oct. 2016. <www.statista.com>.
• Pesin, Brian. "35 Statistics That Every Event Marketer Should Know." Event Marketing Resources for Event Professionals. Event Farm, Inc., 5 Aug. 2015. Web.
11 Oct. 2016. <http://blog.eventfarm.com/blog/35-statistics-that-every-event-marketer-should-know>.
• "Pinnacle Vodka Sidesteps Millennial Fad Targets Women in Their 30s." WSJ. N.p., n.d. Web. 11 Oct. 2016. <http://blogs.wsj.com/cmo/2014/07/03/pinnacle-vodka-
sidesteps-millennial-fad-targets-women-in-their-30s/>.
• "Premium Vodka, Tequila and Rum Brands | Beam Suntory." Premium Spirits Brands | Beam Suntory. Beam Suntory Inc., n.d. Web. 11 Oct. 2016.
<http://www.beamsuntory.com/brands/tequilas-rums-vodkas>.

34. Work Cited:
• "Products." United Paper Box Diverse Packaging Products. N.p., n.d. Web. 06 Oct. 2016. <http://www.uni-pac.com/products.html>.
• "Seven Benefits of Giving out Free Samples." Small Business. Vitesse Media Plc, 13 Feb. 2014. Web. 11 Oct. 2016. <http://smallbusiness.co.uk/seven-benefits-of-giving-
out-free-samples-2453977/>.
• Stranger, Stranger And. "Stranger and Stranger." Stranger Stranger. N.p., n.d. Web. 05 Oct. 2016. http://www.strangerandstranger.com/absinthe/
• Storesupport Canada. "The Benefits of In-Store Marketing and Planned Product Demonstrations." Store Support. N.p., n.d. Web. 11 Oct. 2016.
<http://storesupport.ca/the-benefits-of-in-store-marketing-and-planned-product-demonstrations/>.
• Taylor, Kate. "The Liquor Industry Is Experiencing 3 Seismic Changes." Business Insider. Business Insider, Inc, 2016. Web. 03 Oct. 2016.
http://www.businessinsider.com/3-biggest-trends-in-the-liquor-industry-2016-2
• "Tips to Develop Successful In-Store Wine Tasting Programs." Beverage Trade Network. Beverage Trade Network, n.d. Web. 11 Oct. 2016.
<beveragetradenetwork.com/en/btn-academy/articles/tips-to-developing-successful-in-store-wine-tasting-programs-176.htm>.
• "Top 20 Best Selling Vodka Brands." Widgets RSS. N.p., 2014. Web. 11 Oct. 2016. <http://www.bizjournals.com/dayton/news/2014/07/11/top-20-best-selling-
vodkas.html>.
• "Total Wine & More | Wine, Beer, Liquor & Gifts - Buy Online | Total Wine & More." Wine, Beer, Liquor & Gifts. N.p., n.d. Web. 10 Oct.
2016. <http://www.totalwine.com/>.
• U.S. Government Publishing Office. "ECFR — Code of Federal Regulations." Electronic Code of Federal Regulations. N.p., 6 Oct. 2017. Web. 11 Oct. 2016.
<http://www.ecfr.gov/cgi-bin/text-idx?SID=ea152e0ffb616bf511d363f3924850c2&mc=true&node=sp27.1.5.h&rgn=div6>.
• "Vodka & Vodka Drinks | Pinnacle® Vodka." Pinnacle® Vodka. N.p., n.d. Web. 11 Oct. 2016. <https://www.pinnaclevodka.com>.