Information about advertising brands of Vodka in Floridian liquor stores and how consumers are altering their behavior in how they consume vodka.

1. Information about advertising in liquor stores &
more.

2. Table of Contents:
PageTitle: Page Number:
Statistics 3
Location Pricing 11
Vodka Brands 23
Top Distributors 30
Consumer Behaviors 44
Laws & Regulations 51
Self-Regulated Practices 57
Marketing Strategy 62
Experiential Marketing 63
InfluencerStrategies 75
Media Platform 85
PackagingStrategies 103
Company Ad Examples 112
Tips 122
Trends 140
Work Cited 146

3. How consumers are altering their behavior in how they are drinking vodka.

4. Consumer Behavior:
Vodka ConsumersAre:
Equally split from a
gender perspective
Its enjoyed among all
adult age groups—
something no other spirit
category may claim
Universal appeal coupled
with its versatility as a
mixer & high-end products
attracts adult consumers

5. Consumer Behavior:
The older the brand the
older the consumer
Stolichnaya drinkers tend
to skew older than Absolut
Absolut drinkers tend to
skew slightly older than
Grey Goose consumers
Among unflavored vodkas,
Belvedere scores highest in
the 21-to-24 age group

6. Consumer Behavior:
Several marketers are
incorporating natural & green
elements in their products
Skyy replaced its flavored
vodkas with Skyy Infusions—
a proprietary infusion process
that allows the capture of
true-to-fruit taste
The brand is supported by a
marketing campaign
anchored by the tagline “Go
Natural”

7. Consumer Behavior:
Another trend that is
expected to gain a
following:
Limited edition products
that benefit local causes
such as Absolut New
Orleans & Absolut Los
Angeles
Consumers tastes are
changing:
They are moving away
from sweet cocktails into
the savory area

8. Laws & regulations that affect marketing in liquor stores.

9. Definition of an Advertisement:
Distilled Spirit
Advertisements
include:
• Any written or verbal statement
• Illustration
• Depiction
• Printed
• Graphic
Representations that
are meant to
encourage:
• Sales
• Interstate or Foreign Commerce
Whether it appears in:
• A Newspaper, a Magazine, or a
Trade Booklet
• A Menu or aWine Card
• A leaflet,Circular, or Mailer
• A Book Insert
• A Catalog
• A Billboard, a Signs, or another
Outdoor Display
• A PublicTransit Card or other
Periodical Literature or
Publication
• A Radio orTelevision Broadcast
• Any Other Media

10. Prohibited Practices:
The word “pure” unless it
refers to a particular
ingredient used in
production and is a
truthful representation
about the ingredient, it is
part of the name of the
production or the bottling
company’s name
Any statement, design,
device, or representation
which is obscene or
indecent
Statements that are false
or untrue in any way,
including through
ambiguity, omission,
inference, by the addition
of irrelevant, scientific or
technical information
Any statement that is
disparaging of a
competitor's product
Any health related
statements
Any statement or
representation relating to
any guarantee which a
TTB officer finds to be
likely to mislead the
consumer- Money-back
guarantees are allowed
Advertisements of Distilled Spirits shall not Contain:

11. Prohibited Practices:
Statements that the spirits
are distilled, blended,
made, bottled, or sold
under or in accordance
with any municipal, State,
Federal, or foreign
authorization, law, or
regulation- Unless they
are authorized by the TTB
“Double distilled” or
“Triple distilled” of
distilled spirits may not be
used if the redistillation
method is a necessary step
for the production of the
product
Any statement, design, or
device directly or by
implication concerning
age or maturity of any
brand or lot of distilled
spirits unless a statement
of age appears on the label
of the advertised product
The place that the distilled
spirits was manufactured
in or imported from other
than that of their actual
origin
Any flags, seals, coats of
arms, crests, or insignia
that relates to, or is
capable of being related to
the armed forces, the
American flag, or any
emblem, seal, insignia, or
decoration associated with
such flag or armed forces
Advertisements of Distilled Spirits shall not Contain:

12. Comparative Advertising:
Shall not be disparaging of a
competitor's product
Taste test results may be used
in advertisements comparing
competitors' products unless
they are disparaging, deceptive,
or likely to mislead the
consumer

13. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

14. Non-legal regulations that companies follow that affect marketing in
liquor stores.

15. Self- Regulations:
• Three major alcohol supplier trade
associations have adopted voluntary
advertising and marketing codes
• The Beer Institute
• Distilled Spirits Council of the United
States (DISCUS)
• TheWine Institute
• Theses codes are periodically
reviewed by the FTC
• They include guidelines designed to
reduce the likelihood that alcohol
advertising will target consumers
below the legal drinking age

16. Digital Marketing Codes:
Communications are intended for adults of legal purchase age
Communications should be placed only in media where at least 71.6% of the audiences is of the legal
purchase age
Direct interaction with a user should require age affirmation prior to engagement
User-generated content controlled by the brand must be monitored and moderated on a regular
basis
Communications that are forwarded by users should include instructions that the content shouldn’t be sent to
individuals below the legal age
Communications must respect user privacy

17. Information came from the following sources.

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2015/>.
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effen-vodka-launches-limited-edition-football-bottle
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20. Work Cited:
• “Google Images.” Google. Google, n.d. Web. 11 Oct. 2016. <www.googleimages.com>.
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<http://hamptonspalmbeach.com/>.
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<https://www.entrepreneur.com/article/246773>.
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21. Work Cited:
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22. Work Cited:
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