Information about advertising brands of Vodka in Floridian liquor stores and some different marketing strategies.

1. Information about advertising in liquor stores &
more.

2. Table of Contents:
PageTitle: Page Number:
Statistics 3
Location Pricing 11
Vodka Brands 23
Top Distributors 30
Consumer Behaviors 44
Laws & Regulations 51
Self-Regulated Practices 57
Marketing Strategy 62
Experiential Marketing 63
InfluencerStrategies 75
Media Platform 85
PackagingStrategies 103
Company Ad Examples 112
Tips 122
Trends 140
Work Cited 146

3. An overview of different strategies to use with Liquor advertisements.

4. A look at 11 media platforms and how they are used with liquor
advertising.

5. Marketing Strategy:
Customized
& Specialty
Advertising
Direct Mail
Email
Marketing
Magazines
Mobile Apps Newspapers
Onsite
Marketing
Radio &
Television
Advertising
Social Media Website
Yellow &
White Pages
Media Platforms:

6. Marketing Strategy:
The great thing about
this type of
advertising:
It can create instant
awareness of your
product
It can generate good
will in the person who
wears or uses your
advertising gimmick
Customized & Specialty Advertising:

7. Marketing Strategy:
Direct mail is
Effective
Because:
The Main Issue
with Direct Mail:
• It can be personalized & evoke a
positive response
• Your message can also be as long & as
creative as you want
• Contents of your campaign are hidden
from your competitors so you cannot be
imitated
• Some people just throw all junk mail
out without opening the envelopes in
which case your message is never, ever
read
Direct Mail Marketing:

8. Marketing Strategy:
Consider Buying a Mailing List
from a Distributor:
It may cost a few hundred dollars
The list can be sorted to have names
that are associated with specific zip
codes in the area to increase the
effectiveness of the campaign
Direct Mail Marketing:

9. Marketing Strategy:
Transactional Emails:
• These types of emails are
based on a customer’s
existing relationship
• The message’s main purpose
should be to confirm or
complete a transaction that
had already been entered to
by a customer
• Order confirmations or email
receipts fall into this category
Direct Emails:
• These are sent in order to
communicate a promotion or
announce an offer
• These are the most well-
known, & perhaps common
form of email marketing
Opt-in Email Advertising:
• Permission marketing,
requires the recipient to allow
the advertiser to send them
regular emails
• The material sent is usually
anticipated, the receiver
knows the email is coming &
wants to receive it
• The audience is interested in
the product you want to offer
them with their contact
information given
Email Marketing:

10. Marketing Strategy:
Magazines are
usually around on
the stands for at
least a month
It allows you to
reach targeted
audiences
Ads in magazines
tend to be very
expensive
It can also be a bit
of a disadvantage
to plan weeks or
months in
advance to put an
ad in a magazine
Magazines:

11. Marketing Strategy:
Apps for brands provide
retailers’ contact information,
product details & directions to
proximate points of purchase
Some have an interactive,
gamified feature: Sailor
Jerry’s virtual tattoo creator &
tattoo artist finder & Jack
Daniel’s ‘Bar Call‘ (which
expedites ordering Jack in a
crowded bar)
By 2016, global mobile ad
spending is predicted to reach
$37 billion
Advances in real-time bidding,
location-based ads, higher
connection speeds, & overall
usage, marketers across the
industry recognize that the
future is mobile
A minority of brands in the
industry have already
embraced this evolution & are
investing heavily in mobile
A handful of brands, including
Hennessy, Bacardi, Captain
Morgan, Maker’s Mark, & Jim
Beam, have all invested in ads
on Spotify’s very popular
mobile app as well
Mobile Apps:

12. Marketing Strategy:
Newspapers are
a traditional
medium used by
most businesses
to advertise
Some cities may
not like liquor
store advertising
depending on
the community
Newspaper ads
will allow you to
reach large
numbers of
people
Your ad can be
as big as you can
afford & most
newspapers can
give you
assistance with
producing ad
copy
The main
disadvantage is
it’s short shelf
life because they
are usually read
once & then
discarded
Newspapers:

13. Marketing Strategy:
On-site marketing can be effective for driving customers towards
impulse purchases
Most of the time your suppliers will be happy to provide marketing
materials such as in-store displays to highlight their products
End displays, checkout displays & freestanding displays provide high
visibility to attract customer interest
Highlight any relevant promotions or contests, as well as price
reductions
If marketing displays are by the counter, price the items in a way
that encourages impulse purchases
Onsite Marketing:

14. Marketing Strategy:
You may or
may not be
allowed to
advertise a
liquor store
on the radio
Radio is an
inexpensive
way to get
the message
out about
liquor stores
Television
ads allow
you to reach
a lot of
individuals
Television
ads are very
expensive &
out of the
reach of
most small
start up
businesses
Both of
these
depend on
city or state
bylaws or
even the
radio station
policies
Radio &Television Advertising:

15. Marketing Strategy:
You can do it yourself or shop for a local web company that can help you with your goals
Sign up & create business profiles & pages on sites like Facebook,Twitter, Google+, LinkedIn & more
Create a fan base & create brand recognition and also create patrons out of your normal buyers
Social media is playing an intricate role in business marketing efforts
Social Media Marketing:

16. Marketing Strategy:
Your website gives you an inexpensive way of advertising special deals on the products you sell
Liquor stores can use their websites to:
Websites:
Promote
Specials
List Inventory
Collect
Customers
Information
List Business
Hours
Make
Announcements
Stay In Contact
Post Drink
Recipes
Post Party Ideas
Post Information
About New
Products
Have Discounts

17. Marketing Strategy:
Always make sure you are listed both in the online & offlineWhite Pages &Yellow Pages in your town
This is one of the first places that people look when they are looking for any type of product or service
Ads are reasonably priced for this type of listing
Customer who look for your listing will buy if they can find you
You get a high ROI (return on investment) on the dollars you paid for the listing in the first place
A main disadvantage is that ads are placed on the same page as all of your competitors & you can’t use a lot of
creativity in your ads because you are given a pre-determined format
Yellow & White Pages:

18. An overview of packaging for liquor.

19. Packaging Strategies:
Green/Diverse
Packaging
Made only in the US
All materials come from
local suppliers and are
completely recyclable

20. Packaging Strategies:
Cutting Edge:
Making Packaging Refreshing by Using Mid-century
Layouts Applied to 21st Century, Cutting-edge
Materials
Fine and detail-oriented using calligraphy,
letterpress and foiling
Novel and artisanal, thus perceived
greater value is attached to the product
Selecting the best parts of different
periods of history and mixing them with
modern forms of packaging

21. Packaging Strategies:
Luxury
InfusedWith Imagination: Bombay Sapphire Gin -
Electroluminescent Ink Design
A current runs through the pathways in
sequence, creating a mesmerizing
cascading effect
Compels the customer to take a look
https://www.youtube.com/watch?v=nTppXvsJkbc

22. Packaging Strategies:
Simple, Aesthetic, and Clever
This Russian made vodka, called Samurai,
features a bottle design that’s clever in a
minimalistic sort of way
It appears as though the bottle was cut in
half by a samurai sword

23. Packaging Strategies:
Creepy HolographicTrick:
Frozen GhostVodka: “The supernatural
super-premium”
Grab an extra bottle, this stuff
disappears fast
From the front, a figure is attempting to
escape the bottle, turn it to the side and
the figure follows you until it disappears
completely

24. Information came from the following sources.

25. Work Cited:
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