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1. Content Writing
Why Keyword Density Doesn't Matter
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2.  We can find countless pages on the internet that
tell about keyword density and what a good
keyword density is.
 And many site owners spend time using
keyword density checkers to see if they have the
right % of keywords in their content.
 THE TRUTH is, keyword density does not
matter, and here is why…
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3. • Definition: Keyword density = how often a
keyword appears on a page / total of words on
this page.
• In the 90s, search engines considered keyword
density as one of their ranking factors.
• Webmasters began stuffing keywords on their
pages, with the intent to manipulate rankings.
This of course led to abuses and poor quality
content for the users.
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4. • Today, search engines have sophisticated
algorithms that totally ignore keyword density.
• Search engines rank pages based on totally
different factors.
• And this is why keyword density does not matter.
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5. • So, what should you be doing?
►Including your main keyword at least twice in
your article will help. If you write good content,
you will do this naturally.
► Including related keywords will help even
more, because semantically related terms help
search engines understand what a page is
about.
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6. • To summarize, when writing content, focus on
producing quality content that brings value to
your reader.
• Put your keyword in the title, the meta
description and the content itself. Make sure you
include some related terms in your content.
Click on the link below this video right now to
get access to more in-depth advice on
content writing, SEO and link building.
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