This is a shortened PowerPoint presentation of a one hour Social Media Workshop by More In Media of Myrtle Beach, SC about 'Online Engagement'. Examples and a few images were removed from the original presentation.

1. WELCOME!
©More In Media is a Division of Highland Strategic, LLC 1

2. Social Media Engagement
 Intro
 Engagement
 Platforms
 Monitor
 Recap
©More In Media is a Division of Highland Strategic, LLC 2

3. INTRO
Who is More In Media?
©More In Media is a Division of Highland Strategic, LLC 3

4. Intro
More In Media
Do r ie n M o r in - v a n Da m
S o c ia l M e d ia
Manager
Strategist
Consultant
Trainer
©More In Media is a Division of Highland Strategic, LLC 4

5. Intro
More In Media Brand
R e c o g n iz a b le
C o lo r s : O r a n g e & B lu e
L o g o : Image Plus Name
P e r s o n a l : Picture of Dorien
F u n , U n iq u e : O r a n g e
Glasses
Duplicated on ALL social media
platforms.
Consistency isa key! of Highland Strategic, LLC
©More In Media is Division 5

6. Intro
‘More In Media’
A Local Social Media Company
©More In Media is a Division of Highland Strategic, LLC 6

7. ENGAGEMENT
What is it?
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8. Engagement
Social Media
Engagement
=
Visibility For Brands
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9. Engagement
Learn How
Implement Ideas
Succeed
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10. Engagement
What is Engagement?
‘Social Media Engagement refers to the
o n lin e e n g a g e m e n t o f
c u s t o m e r s with:
one another
a company
a brand
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11. Engagement
‘I will build it,
they will come…’
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12. Engagement
NOT TRUE!
You will build it…
Then you need to
invite, entice, woo, reward,
incentivize
people to come…
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13. Engagement
Building: Two Phases
Phase 1: Build the platforms
(includes: Website, FB Page, Twitter, LinkedIn etc.)
Phase 2: Build online
relationships and audience
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14. Social Media
Engaging & Networking
Building an online audience:
 Relate
 Engage
 Acknowledge
 Compassion
 Trust
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15. Engagement
HOW?
Simple as 1-2-3
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16. Engagement
How To Engage?
1. Post To Your Platforms
2. Respond To Customers and Clients
3. Build A Network
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17. Engagement
1. Post To Your Platforms
Daily – Keep your presence consistent
Timely – Know when to post. ‘Time-of-day’
and ‘day-of-the-week’ matters!
Variety – Vary your content
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18. Engagement
2. Respond To Customers
and Clients
On Time - Never Ignore or Disregard a
question or complaint.
Positive – Always stay professional and
courteous.
On Topic – Give relevant information and
feedback, stay on brand!
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19. Engagement
3. Build A Network
• Get more Facebook friends
• Find more Facebook fans
• Get more Twitter followers
• Connect on LinkedIn
• Friend on FourSquare
• Connect on Yelp etc, etc, etc, etc.
B y t a k in g t h e
IN IT IA T IV E !
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20. Engagement
Use Your Voice
Find (and use) your social media voice Are
you and your brand:
 Serious  Generous
 Funny  Controversial
 Sarcastic  Kind
 Informative  Passionate
 Secretive  Excited
 Political
Be that person online, too!
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21. Engagement
Call To Action
Ask for the share, the like, the
comment!
(and give them freely to others)
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22. Engagement
‘I do not have time!’
It takes time to:
build up an online audience
learn how to do social media
right
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23. Engagement
Your Options:
 Make time: Prioritize
 Learn how to save time: Workshops
 Outsource: Social Media Management
Company
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24. PLATFORMS
Where should I engage?
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25. Platforms
What Platforms?
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26. Platforms
‘How Do I Choose?’
Know your Target Market!
Go to where your audience
is found!
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27. Platforms
Start here first!
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28. Platforms
Next Check Out:
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29. Platforms
Too Many Platforms
‘It’s Confusing!’
A Social Media Audit will tell you where you
are, where your audience is and where
you should be.
A Strategic Plan will help you implement and
use each platform as intended and will
monitor your weekly/monthly progress.
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30. Platforms
Unique Platforms
Each Platform has a different function and
purpose
Each Platform provides different info to a
different audience
Each Platform drives traffic to your website
and is important
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31. Platforms
Still Confused?
Rules of Daily Engagement:
# Post # Find # Search # Share
# Like # Comment
*repeat* on *(each) platform*
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32. MONITOR
Engagement and Results
©More In Media is a Division of Highland Strategic, LLC 32

33. Monitor
HELP! Is It Working?
“When will my efforts be
rewarded?”
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34. Monitor
‘Can I Measure Success?’
“How do I know my
engagement is up, my
posts are seen, my
brand is shared and I
am influencing
others?”
©More In Media is a Division of Highland Strategic, LLC 34

35. Monitor
THE ROI of Social Media
‘Is nearly impossible to measure’
However, Social Media should not be ignored
because it’s hard to measure!
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36. Monitor
Tools of the Trade
‘ U s e d a t a a v a ila b le o n
e a c h p la t f o r m t o m o n it o r
prog re s s ’
Facebook: Check ‘Insights’ on your page.
Twitter: Count followers, retweets and
mentions.
LinkedIn: Count connections and
interactions.
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37. Monitor
Tools to Measure
Online Engagement
*Klout.com – Measures Online Influence
*Kred.com – Measures Online Community
Influence
*Alexa.com – Website Information
*Google Analytics –Statistics About Your
Website
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38. Monitor
One More Thing
‘You get what you put into it’
is certainly true for social media.
Never under-estimate the power of online
networking and sharing.
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39. RECAP
Important stuff to know
(remember this!)
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40. Recap
Do you have NO Interaction?
‘Hello?’ Is it me you’re looking for?
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41. Recap
Best Advice
Just be there!
Then:
It’s Free!
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42. Recap
Get Involved
Join a cause
Then:
Be Part of a community!
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43. Recap
To ‘Go Viral’ and/or have your audience
share your posts:
E V O K E E M O T IO N
Make it something they will remember, want
to be part of or recognize!
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44. Recap
Engagement leads to:
 Increased Traffic to your Website
 Online Visibility
 Brand Recognition
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45. Recap
Which leads to:
 Increased Sales
 More Clients
 Less Marketing $$ Spent
 Greater Reach
©More In Media is a Division of Highland Strategic, LLC 45

46. Recap
Still Not Sure?
Hire a social media manager to:
 Teach you more about Social Media
 Consult with you on your brand
 Perform a Social Media Audit of your current
social media status
 Complete Strategic Social Media Planning
 Manage all Social Media for your business
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47. Recap
Connect with Me
www.moreinmedia.com
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