Miriam McCallum of McCallum Associates explains how to use NLP in business in a presentation made to the Newbury Business Group in West Berkshire, UK in July 2009

1. NLP in Business
Neuro Linguistic Programming
How can it help you?

2. NLP in Business
With Miriam McCallum
of McCallum Associates

3. Many Dimensions … of NLP
 Behaviour change technology

4. Many Dimensions … of NLP
 Behaviour change technology
 Modelling

5. Many Dimensions … of NLP
 Behaviour change technology
 Modelling
 Motivation patterns

6. Many Dimensions … of NLP
 Behaviour change technology
 Modelling
 Motivation patterns
 Influencing

7. Many Dimensions … of NLP
 Behaviour change technology
 Modelling
 Motivation patterns
 Influencing
 Conflict resolution

8. Many Dimensions … of NLP
 Behaviour change technology
 Modelling
 Motivation patterns
 Influencing
 Conflict resolution
 Leadership – authenticity

9. Many Dimensions … of NLP
 Behaviour change technology
 Modelling
 Motivation patterns
 Influencing
 Conflict resolution
 Leadership – authenticity
 Learning and teaching

10. Many Dimensions … of NLP
 Behaviour change technology
 Modelling
 Motivation patterns
 Influencing
 Conflict resolution
 Leadership – authenticity
 Learning and teaching
 Coaching & Training

11. The most common business
challenge ….
 Communication

12. The most common business
challenge ….
 Communication
e.g.
 Leadership
 Motivational climate
 Personal success
 Sales

13. 3 key areas in the “Linguistics”
arena

14. 3 key areas in the “Linguistics”
arena
 Sensory systems – visual, auditory,
kinaesthetic

15. 3 key areas in the “Linguistics”
arena
 Sensory systems – visual, auditory,
kinaesthetic
 2 key language patterns - Specificity &
Influence/Hypnosis

16. 3 key areas in the “Linguistics”
arena
 Sensory systems – visual, auditory,
kinaesthetic
 2 key language patterns - Specificity &
Influence/Hypnosis
 Motivation patterns – language patterns
“behind the words”

17. NLP Communication Model
Internal
Representation
External State
Event
Physiology
Behaviour

18. NLP Communication Model
Internal
Representation
External State
Event
Physiology
Behaviour

19. NLP Communication Model
Filters Internal
Representation
External State
Event
Physiology
Behaviour

20. Language Patterns of Motivation –
Decision Making
Options Procedures

21. Language Patterns of Motivation –
Decision Making
Options Procedures
Sameness Difference

22. Decision Making
Convincer Pattern – How do you (will you)
know when you are convinced?

23. Decision Making
Convincer Pattern – How do you (will you)
know when you are convinced?
Convincer pattern 2 – When will you know
you are convinced?

24. Summary
“Human beings can alter their lives by
altering their attitudes of mind”
William James

25. Opportunities for you!
 NLP Seminar – one day training on 14th
August: visit www.nlptaster.co.uk

26. Opportunities for you!
 NLP Seminar – one day training on 14th
August: visit www.nlptaster.co.uk
 NLP coaching sessions - one to one

27. Opportunities for you!
 NLP Seminar – one day training on 14th
August: visit www.nlptaster.co.uk
 NLP coaching sessions - one to one
 Profiling & feedback

28. Opportunities for you!
 NLP Seminar – one day training on 14th
August: visit www.nlptaster.co.uk
 NLP coaching sessions - one to one
 Profiling & feedback
 Team work

29. Opportunities for you!
 NLP Seminar – one day training on 14th
August: visit www.nlptaster.co.uk
 NLP coaching sessions - one to one
 Profiling & feedback
 Team work
 Leadership and Executive Coaching

30. Opportunities for you!
 NLP Seminar – one day training on 14th
August: visit www.nlptaster.co.uk
 NLP coaching sessions - one to one
 Profiling & feedback
 Team work
 Leadership and Executive Coaching
 NLP Practitioner Programme

31. NLP in Business
With Miriam McCallum
of McCallum Associates
Web: www.nlptaster.co.uk
Telephone: 01635 47490