With more than 465 million accounts and 175 million tweets every single day, Twitter’s role is crucial and imperative. Twitter users tend to be more engaged and more pro-active when using their accounts than other platforms. This can help you to throttle up your message through tweets and retweets and – if properly executed – you should enjoy a steadily growing base of users interested in your business and engaged with your activities. Here’s 15 Twitter stats to help you reach thousands, create fans, captivate your audience, broadcast your brand, engage your community and define your competitive advantage.

2. Tweets with images get 150% more
retweets, 89% more favorites and 18%
more clicks than tweets without.
Souce: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/

3. Tweets with one or more hashtag are 55% more
likely to be retweeted.
Souce: https://blog.bufferapp.com/definitive-guide-social-media-metrics-stats

4. Tweets with videos get retweeted
28% more often.
Souce: http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935

5. Tweets with quotation marks
are 30% more likely to be
retweeted.
Souce: https://blog.bufferapp.com/definitive-guide-social-media-metrics-stats

6. Tweets with exclamation
points get more retweets
per followers than those
without.
Souce: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/

7. Tweets with numbers get
17% more retweets.
Souce: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/

8. The 5 most retweeted words are “Twitter,”
“you,” “please,” “retweet” and “post.” Start
incorporating them into your tweets.
Souce: http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935

9. Tweets with the words “please RT” get 3x more retweets.
Tweets with the words “please retweet” get 4x more retweets
than those without. So ask nicely.
Souce: http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935

10. Tweets between the lengths of 71
and 100 characters get the highest
number of retweets.
Souce: http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935

11. Tweets containing links that are shortened using
Bit.ly are 9.28% more likely to be retweeted.
Souce: https://blog.bufferapp.com/definitive-guide-social-media-metrics-stats

12. It takes a tweet 24 minutes to receive half of all retweets.
This point is the pinnacle of its engagement.
Souce: https://blog.bufferapp.com/definitive-guide-social-media-metrics-stats

13. Retweets mean your content will be seen by a larger audience and more potential
customers. Your followers are not just promoting you—they are essentially endorsing
your brand to their followers. Personal recommendations are powerful social proof in the
consumer decision-making process, and a retweet could be a far-reaching one.
whoa, whoa, whoa... why should I care about retweets?

14. Share the love.
Tweets containing
“via” and “@” have
higher click-through
rates on their links.
The best way to use
these is by
mentioning others.
Souce: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/

15. Links placed about 25% of
the way through the tweet
receive the highest number of
clicks. Drop the link early;
don’t save it for the end.
Souce: https://blog.bufferapp.com/definitive-guide-social-media-metrics-stats

16. The best time to tweet is between 1pm
and 3pm, and the best days are Monday
through Thursday.
Souce: http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935

17. Users who share more links in their
tweets gain more Twitter followers.
Souce: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/