We get it, your particular industry has some very unique marketing challenges that most marketing companies can’t overcome. Many patrons desire a more anonymous relationship with your business, while other potential customers tend to shy away from the experience unless they are marketed to effectively.
Social Media is a great way to not only engage your fans, but more importantly, drive more customers into your club. Your clienteles’ newsfeed is virtually untapped potential and direct source of cash flow.
However, Facebook and Instagram aren’t the only ways to promote your club online. Our tactics can allow undercover, clandestine communications between dancers and patrons that result in more visits, more private dances, and more money.
Using multiple platforms and ad formats to connect with online audiences plays to the conventional wisdom that a consumer has to see a particular ad seven times before the message will sink in. The following are additional platforms we leverage to drive more guests into your club.
2. We get it, your particular industry has some very
unique marketing challenges that most marketing
companies can’t overcome. Many patrons desire a
more anonymous relationship with your business,
while other potential customers tend to shy away from
the experience unless they are marketed to effectively.
Social Media is a great way to not only engage your
fans, but more importantly, drive more customers
into your club. Your clienteles’ newsfeed is virtually
untapped potential and direct source of cash flow.
However, Facebook and Instagram aren’t the only
ways to promote your club online. Our tactics can
allow undercover, clandestine communications
between dancers and patrons that result in more visits,
more private dances, and more money.
Using multiple platforms and ad formats to connect
with online audiences plays to the conventional
wisdom that a consumer has to see a particular ad
seven times before the message will sink in. The
following are additional platforms we leverage to drive
more guests into your club.
3. PornHub/RedTube
Ad placements on sites such as PornHub
and RedTube generate brand awareness for
clubs. These ads can be targeted to reach
people within a mile radius of your club,
allowing filtering options such as age, gender,
even viewing preference.
Every view your ad receives moves your
prospects down the early part of the
sales funnel – from unaware to aware to
engagement, even trust. None of these
require a click. By including this advertising
format as part of your larger strategy, your
club is appearing in multiple places and
beginning to build itself as an authority
in your community -- you can also reach
prospects before they initiate a search and
beat your competitors to the punch.
4. Pandora/Spotify
Audio ads capture attention in a world
where people are often multi-tasking
but are always connected. Digital audio
advertisements are a cost effective
alternative to “traditional” radio placements
that give marketers the ability to reach a
much younger, more targeted audience. By
using personal music experience platforms
such as Spotify and Pandora, we’ll foster a
quality advertising environment where we’ll
help you make meaningful connect with your
audience.
Just like other digital platforms, you can
target your audience using the platforms’
first-party demographic and behavioral
segments. With Spotify and Pandora ads, we
can see what works and what doesn’t, and
make data-driven decisions so your message
can break through the clutter.
5. Google Ads
Show your club off to potential customers
when they’re searching for businesses like
yours on Google Search and Maps. Google
Ads makes it easy to show the world what’s
unique about your club, so you can reach
potential customers searching for where to
go for a great time.
Ads can be targeted to reach those within a
certain radius of your club, and can include
screening options such such as age, gender,
income, behavior and purchase intent. You’ll
only pay for results, like when people click
your ad to call your business, visit your
website, or get directions to your club.
6. Mobile Ads
Deliver mobile campaigns that meet ultimate
business goals - getting more customers
thru your door. Urge consumers to visit
and attribute online investments to offline
impact. Reach your audience as they search
apps & sites, read news, check the weather
and much more with local mobile banner
advertising. Your club’s message can be show
to your ideal customer who have visited a
specific location (such as a competitor club),
when they are within a specified distance
from your club.
The best part? We’ll provide results of people
that walked into your club as a result of
seeing the ads, so you’ll be able to properly
measure return on investment.
7. Email Marketing
While many club owners are busy figuring
out their best social media strategy, others
are focusing their efforts on email marketing.
A cost-effective method to engage already
loyal customers, email marketing proves that
the return on investment outweighs the time
and effort it takes to engage customers.
Email puts your club in sight and keeps
you on your guests’ minds regularly. It also
serves as the easiest way to build a list of
your customers, all of whom receive your
marketing voluntarily.
Email has the highest ROI of all local
store marketing tactics and businesses
that integrate email into their marketing
processes stand to gain double to triple the
fans on social media within just 2 months.
8. These are just a few tactics to promote a gentleman’s club effectively through
digital marketing. The return on investment for staying up to date with the
most effective tools and promoting wisely is immeasurable. The benefit to your
gentlemen’s club is potentially endless.
It’s critical you convey a sophisticated, yet sensuous environment while always
remaining within the guidelines of the social platforms. We’re all visual creatures
and we will make your club look great. It keeps things fresh and makes your club
outstanding.
If you’d like to talk more about challenges you face in your club, let’s talk.
Schedule your FREE marketing consultation today by calling 800-926-2451 or
email us at cheers@movingtargets.com.
cheers@movingtargets.com | 800-926-2451 | movingtargets.com
MARKETINGPRINT + DIGITAL