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17 Jan 2014
Mr HK Wong
Tomorrow Project
Contents
1.

Overview of Travel Tech

2.

Innovation and Tourism

3.

Glance of Innovators

4.

Innovation &Collaboration
Synergy of Technology and Tourism
1.

Overview of Travel Tech
Co-evolution of Problem-Solution
Traveler and Technology
Today’s travelers are increasingly
expecting travel companies to
enrich online travel planning with
personalized and relevant
offers. The latest devices, mobile
functionality and social networks
are shaping the consumer leisure
travel planning process
-PhoCusWright's Traveler Technology Survey
2013
Technology and Traveler

Technology re-engineers the
entire process of developing,
managing and marketing tourism
products and destinations,

Consumers’ want always shapes
market behavior.
Technology and Traveler
Score
Share

Sense
Self

Selection

Search
Changing behavior
Online first - Research process for travel
information on the internet has increased
from 65% in 2012 to 68% in 2013.

Get mobile - Travel shoppers are using
their smart phones and tablets to research
for upcoming trips, view maps, and read
reviews.
More visual - By 2017, Google predicts that
digital video will be even more popular
than social networking
Travel Technology
Travel technology/tourism technology, /hospitality
automation–

Application of Information Technology (IT) or
Information and Communications Technology (ICT) in
travel, tourism and hospitality.
Travel technology application including CRS booking
engine, flight tracking, flight hacking, GPS tour guide
audio guide, pod guide, application of GIS/RS
management zoning etc
Dominant Tourism Players

Facilitators

Airlines,
tour operators,
hotel chains,
transporting industries
etc

Motivators

Policy makers,
governments,
educators,
media,
local community,
technology etc

End users

Travelers
Synergy of Technology and Tourism
2.

Innovation and Tourism
Innovation in Tourism
5 Major Innovation Dimensions
Product innovation - new products and services for tourism
Organizational innovation - new forms of organization and
management
Process innovation - new ways of making tourism known

Logistic innovation - new ways of supplying products or services
to customers
Market innovation - new ways of marketing and consumer
behavior
Destructive Innovation
Economic Concept of Innovation –
-New good
-New supply
-New method of production
-New Market
-New Organization
Joseph Schumpeter - Creative Destruction
Diffusion of Innovation

Everett Rogers – Diffusion of Innovations
Innovation
Innovation is the marriage of new knowledge,
embodied in an invention, with the successful
introduction of that invention into marketplace.

It is only through “innovative entrepreneurship”
which introduce some new product or service,
or method of production or delivery
– that societies advance their technological
frontiers and thus their standards of living
(Baumol et al. 2008).
Tourism Innovators
Tourism Innovators
Knowledge Transfer
Technological Knowledge transfer

Web Database

Algorithms – Data Mining – Creativity - Innovation

Public Satellite Data
Travel Innovator

Airline Tariff Publishing Company (ATPCO)
Online Travel

Source : US Travel Association
Online Travel

Source : US Travel Association
Mobile Application

Source : US Travel Association, 2013
Australian Research
Online planning and booking to Australia 2012
(10 countries)
Most Online Planning

Least Online Planning

Brazilian

Chinese 64 %

91 %

Most Online Booking

Least Online Booking

Singaporeans 64 %

Chinese 14 %
Australian Research

Source : Tourism Australia, 2012
Technological Application
Travel Innovator – Practical Apps
Travel Innovator-Practical Apps
Synergy of Technology and Tourism
3.

Glance of Innovators
Glance of Travel Innovators
Travel Innovator – Trip Planner
Travel Innovator – Trip Planner
Travel Innovator – Destination Portal
Travel Innovator – pre-download guide
Travel Innovator- Deal Booking
Travel Innovator – Bulk Booking
Travel Innovator – Bulk Booking
Travel Innovator- Social Booking
Travel Innovator- Social Booking
Travel Innovator – Social Currency
Travel Innovator- Fare Compare
Travel Innovator – Transport Booking
Travel Innovator- Fare Locking
Travel Innovator - Niche Focus
Travel Innovator – Custom Tours
Travel Innovator – One stop platform
Travel Innovator – Picking up cancellation
Travel Innovator – Boutique Hotel database
Travel Innovator – Real time interpreter
Travel Innovator - Distribution
Travel Innovator – Collaborative Platform
Synergy of Technology and Tourism
4.

Innovation &Collaboration
Travel Innovator – Collaborator
Travel Innovator – Collaborator
Travel Innovator
Travel Innovator - Collaboration
Travel Innovator - Collaboration
Travel Innovator - Collaboration
Travel Innovator - Collaboration
Travel Innovator - Collaboration
Technology and Sustainability
Triple Bottom Line
LOGO

www.Tripwant.com
info@Tripwant.com

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