This document provides an overview of social media marketing. It discusses the basics and benefits of social media, highlighting key networks like Facebook, Twitter, YouTube and LinkedIn. It also covers opportunities for video marketing on YouTube and using various social networks to syndicate content. Measurement of social media efforts is discussed as well as resources for additional learning. The webinar aims to help businesses understand social media and how to leverage different platforms for online advertising.

1. Social Media Marketing
Understanding Social Media and
Advertising Online
www.onlinemarketingwsi.com

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3. Social Media Marketing
Understanding Social Media and
Advertising Online

4. Webinar Recording
• FAQ: Will this recording be made available
after the webinar?

5. About Us
• Provide advanced digital marketing solutions
• Business of all sizes and industries
• Our goal is to help businesses:
– Elevate their online brand reputation
– Generate more leads through the Internet
– Tap into new revenue opportunities
– Take their profit potentials to higher levels
• World’s largest network of Internet Consultants
• Service more than 80 countries internationally
• Corporate head office in Toronto, Canada

6. Speakers
• Mauricio Rojas
• WSI President’s Circle member
• VP of Information Systems at
“Internet Marketing Center”
• Information Systems
Sr. Executive for 3B+ company
• BD Manager at
Oracle Corporation Canada
• MBA and a MA at University of
Southern California

7. What this Webinar will Cover
Social Media
• Basics & Benefits
• Video Marketing Opportunities
• Social Networks
• Social Syndication
• Online Reputation Management
• Measurement
• Next steps

8. The Basics & Benefits
UNDERSTANDING SOCIAL
MEDIA AND ADVERTISING ONLINE

9. What is Social Media?
social media is basically a
conversation
Did you You won’t
Hi! What’s up?
hear? believe...

10. What is Social Media?
• Using Networks such as:

11. What is Social Media?
Social Bookmarking Video/Photo/Music
Sites Sharing Sites
•Tumblr •Wikipedia •Blogger
•Facebook •Scribd •Wordpress
•Digg •YouTube
•Google + •Squidoo •Moveable Type
•Technorati •Flickr
•LinkedIn •Gather •Yahoo 360!
•StumbleUpon •Photobucket
•Twitter •MSN Spaces
•Del.icio.us •Picasa
Social Networking Content Sharing
Blogging Sites
Sites Sites

12. Use of Social Media Today

13. Use of Social Media Today

14. How often do you use Social Media? (personal)
Poll Question

15. Barriers to Social Media Adoption

16. SEO & Social Media Work Together
• Just adding pages and pages of content as an SEO
strategy doesn’t cut it anymore
And I’m Social Media.
• Social Media is the new way
Hello. I’m SEO.
to take your SEO strategy to
the next level
• Social Media increases the
number of high quality links
and targeted traffic

17. Social is Dominating Search Results
Video Sharing Site
User Generated Site
Video Sharing Site
Social Networking

18. Social Media important for my business (?)
Poll Question

19. Use of Social Media Today

20. Use of Social Media Today
socialmendiaexaminer.com

21. VIDEO MARKETING OPPORTUNTIES

22. Is there a video of your business available online?
Poll Question

23. Opportunity with Video Results

24. YouTube Optimization

25. SOCIAL NETWORKS

26. Most Popular Social Networks

27. Who Uses Facebook?

28. Facebook Pages
• In February 2010: there were 1.5 million local businesses that
have active pages on Facebook.
• In December 2011: 9 million businesses use Facebook to
promote themselves. 3.2 million of them have active pages.

29. Facebook Pages

30. Does your business have a Facebook page?
Poll Question

31. Using Facebook Events

32. Facebook Advertising

33. Facebook Advertising
Information You Can Tell
Google:
Someone searches for a
keyword phrase, and they are in
a certain location  show my
ad

34. Facebook Targeting

35. SOCIAL MEDIA SYNDICATION

36. Create Blog Post

37. Publish Post to Blog

38. Tweet on Twitter

39. Post on Facebook

40. Syndicate to Gain Rankings
RSS
Directories
Blog Post Twitter
Press Release
Website Facebook
Content
Article LinkedIn
Digg,
Delicious,
StumbleUpon

41. More Time Spent Online Than Ever
Internet
32.7 hours per week
Watching TV
16.4 hours per week
Reading newspapers &
© Reach Local.
magazines
3.9 hours per week

42. Did you know?
Toronto Star Article (September 2010)
Source: Google Canada
• Consumers spend more time online than TV
• Consumers rely heavily on the internet
to research their purchases
• Less than half of researchers are committed
to a brand before starting their search
• The internet is twice as important than family
or friends in making a purchase decision
Yet, advertisers on average spend
10% of their ad spend online...

43. What Social Media networks are the most popular among
your clients?
Poll Question

44. SOCIAL MEDIA MEASUREMENT

45. Measuring Social Media

46. Measuring Social Media
Google Analytics
“Visitor Flow”

47. Measuring Social Media
Google Analytics
“Visitor Flow”

48. Exclusive for Members
• Download:
“Social Media Strategy
Guide”
From:
www.TourismVancouverSeminars.com
Complimentary
Guide

49. Additional Resources
www.TourismVancouverSeminars.com
Member Knowledge Center
Webinars Resources Offers
• Recordings • Guides • Special offers
• Presentations • Whitepapers exclusive to
• Reports members
contact@TourismVancouverSeminars.com
49

50. Upcoming Webinar
WEBINAR # 5: Online Reputation Management
3 Steps to Balance Risk and Reward
Date: Tuesday Aug 21th 2012
Time: 10 AM
AUGUST
21st

51. THANKS FOR LISTENING
ANY QUESTIONS?