SlideShare a Scribd company logo
1 of 12
Muder Chiba
Muder Chiba
Under caveat venditor, the seller is assumed to
be more sophisticated than the purchaser and
so must bear responsibility for protecting the
unwary purchaser.
Caveat emptor, quia ignorare non debuit quod
jus alienum emit. "Let a purchaser beware, for he
ought not to be ignorant of the nature of the
property which he is buying from another party.”
The Hacks are useful and
necessary tools!
To simplify the complex .
To harmonise for representation.
To ensure a smooth narrative.
To manage divergent perspectives.
To create a valid currency.
To create a unified metric.
To turn the face of insight towards action!
“Knowledge is a tool
,and like all tools ,
its impact is in
the hands of the user”
- Dan Brown
Muder Chiba
Indexation
Hack No. 1
Muder Chiba
Calibration
Hack No. 2
Muder Chiba
Labelling
Muder Chiba
Hack No. 3
Muder Chiba
Normalization
Hack No. 4
Muder Chiba
Position Papers
Hack No. 5
Muder Chiba
Pdf
17 Immutable Trends for this year
8 ways to describe the New Millennials
Ironical ,no?
Muder Chiba
Hack No. 6
Visualization
Muder Chiba
Hack No. 7
Black Box
Muder Chiba
1.Indexation
2.Calibration
3.Labelling
4.Normalization
5.Position papers
6.Visualization
7.Black Box!
Muder Chiba
THE 7 MR HACKS TO WATCH OUT FOR
You may find these links interesting:
muder.chiba@gmail.com
http://knowledge.wharton.upenn.edu/article/the-
use-and-misuse-of-statistics-how-and-why-numbers-
are-so-easily-manipulated/
http://blogs.wsj.com/indiarealtime/2012/03/27/usi
ng-misusing-and-abusing-statistics/
http://www.businessinsider.com/fox-news-
charts-tricks-data-2012-11?IR=T
http://www.slideshare.net/MuderChiba

More Related Content

Viewers also liked (15)

Law of agency ppt @ bec doms
Law of agency ppt @ bec doms Law of agency ppt @ bec doms
Law of agency ppt @ bec doms
 
Basic concept on law of contract
Basic concept on law of contractBasic concept on law of contract
Basic concept on law of contract
 
Business law
Business lawBusiness law
Business law
 
sources of law
sources of lawsources of law
sources of law
 
law of contract
law of contractlaw of contract
law of contract
 
Business law
Business lawBusiness law
Business law
 
Sale of goods act, 1930(conditions and warranties )
Sale of goods act, 1930(conditions and warranties )Sale of goods act, 1930(conditions and warranties )
Sale of goods act, 1930(conditions and warranties )
 
Law of agency
Law of agencyLaw of agency
Law of agency
 
Contract law
Contract lawContract law
Contract law
 
Business law ppt
Business law pptBusiness law ppt
Business law ppt
 
Business law slides
Business law slidesBusiness law slides
Business law slides
 
Business law contract act
Business law contract actBusiness law contract act
Business law contract act
 
Introduction to Contract Law
Introduction to Contract LawIntroduction to Contract Law
Introduction to Contract Law
 
Contract of agency
Contract of agencyContract of agency
Contract of agency
 
Study notes contract law
Study notes   contract lawStudy notes   contract law
Study notes contract law
 

Similar to 7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !

The good the bad and the ugly_ Dirty tricks in Negotiation_2013 v5.0
The good the bad and the ugly_ Dirty tricks in Negotiation_2013 v5.0The good the bad and the ugly_ Dirty tricks in Negotiation_2013 v5.0
The good the bad and the ugly_ Dirty tricks in Negotiation_2013 v5.0
Helen Wilcox
 

Similar to 7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor ! (13)

Six Timeless Marketing Blunders -Lessons for Entrepreneurs
Six Timeless Marketing Blunders -Lessons for EntrepreneursSix Timeless Marketing Blunders -Lessons for Entrepreneurs
Six Timeless Marketing Blunders -Lessons for Entrepreneurs
 
New World of Property Sales
New World of Property SalesNew World of Property Sales
New World of Property Sales
 
Dilbertian PhD in MR
Dilbertian PhD in MRDilbertian PhD in MR
Dilbertian PhD in MR
 
Seven Keys to CRE Success
Seven Keys to CRE SuccessSeven Keys to CRE Success
Seven Keys to CRE Success
 
The good the bad and the ugly_ Dirty tricks in Negotiation_2013 v5.0
The good the bad and the ugly_ Dirty tricks in Negotiation_2013 v5.0The good the bad and the ugly_ Dirty tricks in Negotiation_2013 v5.0
The good the bad and the ugly_ Dirty tricks in Negotiation_2013 v5.0
 
Everything changed - Lisbon Challenge
Everything changed  - Lisbon ChallengeEverything changed  - Lisbon Challenge
Everything changed - Lisbon Challenge
 
Expired to Hired
Expired to HiredExpired to Hired
Expired to Hired
 
The art of_selling_online.
The art of_selling_online.The art of_selling_online.
The art of_selling_online.
 
Thorns
ThornsThorns
Thorns
 
The art of_selling_online
The art of_selling_onlineThe art of_selling_online
The art of_selling_online
 
ORRA Broker Summit Presentation
ORRA Broker Summit PresentationORRA Broker Summit Presentation
ORRA Broker Summit Presentation
 
The good the bad and the ugly - dirty tricks in negotiation. Selling Interac...
The good the bad and the ugly -  dirty tricks in negotiation. Selling Interac...The good the bad and the ugly -  dirty tricks in negotiation. Selling Interac...
The good the bad and the ugly - dirty tricks in negotiation. Selling Interac...
 
7 ways to reach insurance buyers in social media
7 ways to reach insurance buyers in social media7 ways to reach insurance buyers in social media
7 ways to reach insurance buyers in social media
 

More from Muder Chiba

More from Muder Chiba (20)

Cartoon Insights : An Adaption for the MR Business
Cartoon Insights : An Adaption for the MR BusinessCartoon Insights : An Adaption for the MR Business
Cartoon Insights : An Adaption for the MR Business
 
Qualitative Research: The Power of Context
Qualitative Research: The Power of ContextQualitative Research: The Power of Context
Qualitative Research: The Power of Context
 
MarComs Effectiveness System for The Brave New World
MarComs Effectiveness System for The Brave New WorldMarComs Effectiveness System for The Brave New World
MarComs Effectiveness System for The Brave New World
 
Segmentation- Science, Art and Practice
Segmentation- Science, Art and PracticeSegmentation- Science, Art and Practice
Segmentation- Science, Art and Practice
 
Skadoosh ! Lessons in Self Management from Kung Fu Panda
Skadoosh !  Lessons in Self Management from Kung Fu PandaSkadoosh !  Lessons in Self Management from Kung Fu Panda
Skadoosh ! Lessons in Self Management from Kung Fu Panda
 
The Business Acronym Guide for those Ceo Meetings!
The Business Acronym Guide  for those Ceo Meetings!The Business Acronym Guide  for those Ceo Meetings!
The Business Acronym Guide for those Ceo Meetings!
 
5 Evergreen Marketing Concepts
5 Evergreen Marketing Concepts5 Evergreen Marketing Concepts
5 Evergreen Marketing Concepts
 
The Insights Zoo !
The Insights Zoo !The Insights Zoo !
The Insights Zoo !
 
The Collapse of the Middle
The Collapse of the Middle The Collapse of the Middle
The Collapse of the Middle
 
The Kabir Principle. Wisdom of the Poets for the Connected Ages
The Kabir Principle. Wisdom of the Poets for the Connected AgesThe Kabir Principle. Wisdom of the Poets for the Connected Ages
The Kabir Principle. Wisdom of the Poets for the Connected Ages
 
Market Research is Dying!
Market Research is Dying!Market Research is Dying!
Market Research is Dying!
 
The All New Leadership Cube ! The Managerial Grid for the Brave New World
The All New Leadership Cube ! The Managerial Grid for the Brave New WorldThe All New Leadership Cube ! The Managerial Grid for the Brave New World
The All New Leadership Cube ! The Managerial Grid for the Brave New World
 
Marketers Lexicon : Communication for Effectiveness!
Marketers Lexicon : Communication for Effectiveness!Marketers Lexicon : Communication for Effectiveness!
Marketers Lexicon : Communication for Effectiveness!
 
Marketing : The 6th Day
Marketing : The 6th Day Marketing : The 6th Day
Marketing : The 6th Day
 
OmniChannel Communications
OmniChannel Communications OmniChannel Communications
OmniChannel Communications
 
Marketing Communications and the Kuleshov Effect
Marketing Communications and the Kuleshov EffectMarketing Communications and the Kuleshov Effect
Marketing Communications and the Kuleshov Effect
 
Which colour do you want your truth ?
Which colour do you want your truth ?Which colour do you want your truth ?
Which colour do you want your truth ?
 
Big Data and The Little Prince
Big Data and The Little PrinceBig Data and The Little Prince
Big Data and The Little Prince
 
Young India: An Opportunity that can change your life!
Young India: An Opportunity that can change your life!Young India: An Opportunity that can change your life!
Young India: An Opportunity that can change your life!
 
Battle for your Decision:Deterministic vs. Probabilistic Perspectives !
Battle for your Decision:Deterministic vs. Probabilistic Perspectives !Battle for your Decision:Deterministic vs. Probabilistic Perspectives !
Battle for your Decision:Deterministic vs. Probabilistic Perspectives !
 

Recently uploaded

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Recently uploaded (20)

W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 

7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !