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Bridging the Qual Quant Divide. Seriously.

With the Information Deluge ( think IoT , Big Data, Engagement Economy…) , it does not require crystal ball gazing to determine that Qual and Quant approaches will need to cross-fertilise- with Quant learning to deal with fuzziness and context and Qual with huge sets of data and structure. Stands to reason that practitioners need to start understanding more...If you are a researcher , qual or quant but do not possess a sense of humour- do Not proceed ! The Qual/Quant divide has been a part of life as we know it and the stress involved in getting the twain to meet has prematurely greyed many managers !!

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Bridging the Qual Quant Divide. Seriously.

  1. 1. Muder Chiba A View of the Other, by the Other , for the Other Qualitative Quantitative Johari Window ,anyone? 
  2. 2. Qualitative View Quantitative View Muder Chiba
  3. 3. Muder Chiba Qualitative Quantitative
  4. 4. Muder Chiba Qualitative View Quantitative View
  5. 5. Qualitative view Quantitative view Muder Chiba
  6. 6. Qualitative view Quantitative view Muder Chiba
  7. 7. Qualitative view Quantitative view Muder Chiba Fuzzy Binary
  8. 8. Qualitative view Quantitative view 300 Muder Chiba
  9. 9. Qualitative view Randomly Purposive Quantitative view Purposively Random Muder Chiba
  10. 10. Qualitative view Infinite Quantitative view Finite Muder Chiba
  11. 11. Qualitative view Quantitative view Mode Mean Muder Chiba
  12. 12. Qualitative view Quantitative view Muder Chiba
  13. 13. Qualitative view I Say So Quantitative view Norms Says So Muder Chiba
  14. 14. muder.chiba@gmail.com Qualitative and Quantitati ve Perspectives
  15. 15. muder.chiba@gmail.com 7Timeless Marketing Research Blunders 15 Marketing Research Archetypes

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