3. Why Behaviour ?
Enabling Environment
Digitization of almost everything
Explosion of commerce on the Internet/Mobile
Huge data storage and management capabilities
Easy availability of tools/suites to extract value
from data
Muder Chiba
16. Muder Chiba
The Big Data Flood with all the attendant
changes is inevitable.
•It will lead to short-term competitive
strength for effective early adopters of
‘Algorithmic Marketing’.
•When it gets democratised and it will;
the enormous pace at which this will
happen will also be unprecedented
The Behavioural Data Flood
17. Competitive Advantage
will revert to those who
Creatively Synthesize
all forms of data and
analysis , Not just behavioural
Muder Chiba
18. You can analyze the past but
you have to design the future.
- Edward De Bono
Muder Chiba
19. The New Market Research
Superior Attitude-Behaviour Linkages to
build effectiveAction-Insight Loops
Use micro-context + attitudinal data to
tell stories
User-centred design and implementation
mechanisms
Sharply Probabilistic delivery designed to
spark decisions
Muder Chiba
Attitude Behaviour
20. Muder Chiba
MARKET RESEARCH IS DYING!
“The rumours of my
impending demise are
greatly exaggerated”
-Market Research
Traditional
21. INSIGHT IGNITED WISDOM
muder.chiba@gmail.com
“I have concluded that the essence of wisdom is to hold the
attitude that knowledge is fallible and to strive for a balance
between knowing and doubting” –Psychologist John Meacham
quoted in Hard Facts , Dangerous Half-Truths andTotal Nonsense, Profiting
from Evidence-Based Management
Call Now!
For User-centred design and implementation mechanisms