Marketing Research 101 .Priming the Wisdom Pump
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MR 101: Priming the Wisdom Pump is an attempt to fill the space between MR 'technical skills' and general management 'soft skills'...that of what I term as MR soft skills! These skills are relevant wherever there are Practitioners using any data to derive insights...Analytics, Big Data , Business Sciences...
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Marketing Research 101 .Priming the Wisdom Pump
- 1. muder.chiba@gmail.com Priming theWisdom Pump for MR Practitioners
- 2. muder.chiba@gmail.com General Management Soft Skills MR Soft Skills MRTechnical Skills Priming the MRWisdom Pump 101 Is designed around the need for MR ’soft skills’ development. These are the skills which make for great MR and Insight Delivery when coupled with ‘technical’ skills.
- 3. muder.chiba@gmail.com Getting the Brief Research Questionnaire Sampling Analysis Report Delivery 101.1 Where we Are : 101.1
- 4. muder.chiba@gmail.com Marketing Research raison d'être Starting Point
- 5. muder.chiba@gmail.com SunTzu , Art ofWar Marketing Research raison d'être
- 6. muder.chiba@gmail.com Is this enough ? Do we need to understand more? Marketing Research raison d'être
- 8. muder.chiba@gmail.com What is the Decision-making unit structure?
- 9. muder.chiba@gmail.com What is the Decision-making Unit structure?
- 10. muder.chiba@gmail.com What is the Decision-making Unit structure? Research Buyer
- 11. muder.chiba@gmail.com What motivates the research?
- 12. muder.chiba@gmail.com What motivates the research? (Protect My ****side!)
- 13. muder.chiba@gmail.com What is the Operating Environment?
- 14. muder.chiba@gmail.com What is the Operating Environment?
- 15. muder.chiba@gmail.com Resources & Constraints Internal & External What is the Operating Environment?
- 17. muder.chiba@gmail.com Why is she Researching ? What is the Context? What is the Stated Brief ? The Real Brief!