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Muder Chiba
15
MARKETING
RESEARCH
ARCHETYPES
Statutory Disclaimer: None of these represent any person living or dead that I know, fully !!
The Grand Patriarch
Muder Chiba
The Nerdy Cruncher
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The Machiavellian
Master
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The Guru
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The Nerve-Wracked
Minion
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The Serendipitous Gypsy
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The MBE*
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*Management by Excel sheet
The Communicative
Sleaze Ball
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The Cubicle Farm Dweller
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The Woolly Quant
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The Grandstanding Diva
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The Debonair Dude
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The Invisible Lurker
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The Dictatorial Waif
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The Future Shaper
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Cockpit Kirk
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On the
Managerial
Grid !
Muder Chiba
Peopleorientation
Performance Orientation
1,1
9,99,1
1,9
Guru
Waif
Patriarch
Cruncher
Gypsy
MBE
Minion
Sleaze
Kirk
Dweller
Woolly
MM
Diva
Dude
Shaper
The 16th one is the Invisible Lurker
Igniting Insight
muder.chiba@gmail.com
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Marketing Research Archetypes Muder Chiba