Muhamad Aldiawan

Indonesia Indonesia

Business Associate at Froyo Framework

Advertising / Marketing / PR

To me, Brand is "You", all of the brand you choose is representing yourself, your personal character, your uniqueness, it is your persona. No matter if its a low, mid, or high class brand or cheap product or a high quality product. it's just you because you know yourself and your capabilities. Brand management is all about crazyness; The major impact are loyalty and high usage/purchase rate. No matter how much the price of a product someone is definitely buying it. The minor impact is people talking about that brand then it spread among consumers to become their knowledge and awareness. Consumers nowadays are attracted for values that company hold and shared to their potential consumer...