10 week mba in Inbound Marketing

10-WEEK MBA IN
INBOUND MARKETING
BY PROPHET NINE

Curriculum
Week 1 - Getting the Basics Right
- What is Inbound, Getting Started
with tools and platform
Week 2 - Methodology &
Fundamentals - Buyer Personas,
Campaigns
Week 3 - Building Your Marketing
Engine - Fundamentals of Content
Week 4 - Building Your Marketing
Engine - Blogging
Week 5 - Connecting with your
customers - Social media,
Facebook, Twitter, LinkedIn
!
Week 6 - Making Offers - Landing
Pages
Week 7 - Making Offers - Calls to
Action
Week 8 - Attracting Leads - Web
Optimization, SEO and Ads
Week 9 - Nurturing Leads - Email
Marketing
Week 10 - Delighting Your Clients
- Customer Service, Analytics and
Metrics

GETTING THE BASICS RIGHT
WHAT IS INBOUND, GETTING STARTED WITH TOOLS
WEEK 1 PROPHETNINE

WEEK 1: WHAT IS INBOUND
MARKETING?

Inbound Marketing is about creating the right content for the right buyer
personas according to their buying journey and attracting them to the
website and register them as leads.
Study following materials:
Video(s):
1. https://www.dropbox.com/s/pfq62wju5mse3ew/The%20Marketing%20Fundamentals.mov?dl=0!
2. https://www.youtube.com/watch?v=49Fo3k8jfqI!
!
Blog Entries:
1. http://blog.hubspot.com/marketing/inbound-marketing-glossary-list!
!
Webinar:
1. http://academy.hubspot.com/webinars/the-buyers-journey-webinars/

WEEK 1: GETTING STARTED
WITH HUBSPOT

HubSpot is one of the leading Inbound Marketing platforms. It is a central
repository for all Marketing Collaterals. It acts as a one point push into Digital
Streams such as Twitter and Facebook and allows total brand control as a
central access point. It also manages web content and all the leads & contacts.
Video(s):
1.http://academy.hubspot.com/prospects-videos-training/!
2.http://academy.hubspot.com/contacts-video-training/!
3.http://academy.hubspot.com/lists-video-training/!
4.http://academy.hubspot.com/HubSpot-Strategy-and-Planning-Class/!
5.https://www.youtube.com/watch?v=RWoEj5WVNZM!
!
Blog Entries:
1.http://help.hubspot.com/articles/Tutorial/how-to-use-prospects!
2.http://help.hubspot.com/articles/KCS_Article/How-can-I-hide-individual-prospects!
3.http://help.hubspot.com/articles/KCS_Article/Why-are-my-Prospects-showing-up-as-having-visited-from-one-location-but-I-know-
they-are-from-some-place-else!
4.http://help.hubspot.com/articles/KCS_Article/What-is-the-date-range-for-the-data-in-Prospects!
5.http://blog.hubspot.com/blog/tabid/6307/bid/33083/27-Ways-to-Slice-Dice-Your-Email-List-for-Better-Segmentation.aspx!
6.http://knowledge.hubspot.com/contacts-user-guide/how-to-create-a-smart-list!
7.http://knowledge.hubspot.com/how-to-export-a-list-of-contacts!
8.http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-import-a-list-of-leads-into-your-account!
9.http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-create-contact-properties-in-your-account!
!

METHODOLOGY & FUNDAMENTALS
BUYER PERSONAS, CAMPAIGNS
WEEK 2 PROPHETNINE

Inbound Methodology teaches how basic principles and fundamentals of
Inbound Marketing can be integrated into sales strategy and tactics of any
company.
Videos:
1. http://academy.hubspot.com/webinars/coaching-sales-series/!
!
Blog Entries:
1. http://knowledge.hubspot.com/contacts-user-guide/how-to-use-the-contact-profiles-for-lead-intelligence!
2. http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-import-a-list-of-leads-into-your-account!
3. http://blog.hubspot.com/customers/bid/171369/creating-a-sales-process-for-your-inbound-leads-150-is-a-magic-number
!
4. http://blog.hubspot.com/blog/tabid/6307/bid/33544/7-Questions-Marketers-Should-Be-Asking-Their-Sales-Reps.aspx!
5. http://www.thesaleslion.com/assignment-selling-the-essential-sales-technique-of-the-information-age/!
6. http://academy.hubspot.com/blog/bid/172099/The-Consultative-Sales-Process-6-Principles!
!
Book:
1. http://blog.hubspot.com/customers/bid/171369/creating-a-sales-process-for-your-inbound-leads-150-is-a-magic-number

Buyer Personas represent your target market. They help us tailor our message,
and segment our potential customers so we can reach them more effectively.
Ultimately Buyer Personas are the profiles based around different key
characteristics of your customers.
Video(s):
1. http://academy.hubspot.com/buyer-personas-videos-training?Preview=true! !
Blogs:
1. http://blog.hubspot.com/blog/tabid/6307/bid/30907/9-Questions-You-Need-to-Ask-When-Developing-Buyer-Personas.aspx!
2. http://blog.hubspot.com/blog/tabid/6307/bid/33526/11-Savvy-Ways-to-Use-Buyer-Personas-to-Strengthen-Your-Marketing.aspx!
3. http://blog.hubspot.com/blog/tabid/6307/bid/30907/9-Questions-You-Need-to-Ask-When-Developing-Buyer-Personas.aspx!
4. http://academy.hubspot.com/blog/bid/109273/3-Keys-to-Creating-Marketing-Personas-That-Live-and-Breathe! !
Checklist:
1. http://cdn2.hubspot.net/hub/137828/file-527172300-pdf/product%20classes/buyer%20personas/Persona_Profile_Checklist.pdf!
!
Development Worksheet
1. http://cdn2.hubspot.net/hub/137828/file-1136612721-pdf/Buyer_Persona_Development_Worksheet.pdf! !
Template:
1. http://offers.hubspot.com/thank-you/free-template-creating-buyer-personas?
__hstc=20629287.93a49a2682457516ab8799abfd5e59a9.1397673268602.1400612313502.1400680344590.36&__hssc=20
629287.2.1400680344590&__hsfp=620465263!
!
Tutorials:
1. http://offers.hubspot.com/thank-you/free-template-creating-buyer-personas?
__hstc=20629287.93a49a2682457516ab8799abfd5e59a9.1397673268602.1400612313502.1400680344590.36&__hssc=20
629287.2.1400680344590&__hsfp=620465263http://knowledge.hubspot.com/contacts-user-guide/how-to-track-personas-in-contacts
!
2. http://knowledge.hubspot.com/contacts-user-guide/how-to-use-the-contact-profiles-for-lead-intelligence

To achieve your marketing goals, you need to create different kinds of content
and align them all around the same message. Campaigns can help organize all of
your separate pieces of marketing content and tie them back to your common
goal.
Video(s):
1. http://academy.hubspot.com/campaigns-videos-training/! !
Blog Entries:
1. http://blog.hubspot.com/customers/how-to-use-new-campaigns-app!
2. http://academy.hubspot.com/Portals/137828/docs/HubSpot%20Buyer's%20Journey.pdf!
3. http://academy.hubspot.com/blog/bid/109519/Understanding-Seasonality-to-Plan-Your-Inbound-Marketing-Strategies!
!
Tool Pack:
1.http://cdn2.hubspot.net/hub/53/file-443711475-zip/Inbound_Marketing_Campaign_In_a_Box-3.zip ! !
Webinar:
1. http://academy.hubspot.com/webinars/the-buyers-journey-webinars/! !
Tutorials:
1. http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-create-a-campaign-in-hubspot!
2. http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-analyze-a-campaign-in-hubspot!
3. http://academy.hubspot.com/blog/bid/109504/5-Ways-to-Use-HubSpot-s-File-Uploader-Concept-of-the-Week!
4. http://academy.hubspot.com/blog/bid/109669/How-to-Upload-Files-in-HubSpot!
!!

BUILDING YOUR MARKETING ENGINE
FUNDAMENTALS OF CONTENT
WEEK 3 PROPHETNINE

WEEK 3: FUNDAMENTALS OF
CONTENT

Content is the fuel in your inbound marketing engine. Unless you have something meaningful
to offer to your prospective buyer, you will not have a solid ground to engage with them and
that’s why in the Game of Inbound Marketing, Content is the King. It can range from videos,
webinars, emails, to eBooks, white papers, presentations, info-graphics, and all other
marketing collateral that you may produce.
Video(s):
1. http://academy.hubspot.com/content-creation-videos-training/!
2. http://academy.hubspot.com/webinars/creating-irresistible-content-series/!
!
Blog Entries:
1. http://academy.hubspot.com/Portals/137828/docs/13%20ways%20to%20create%20new%20content%20offers.pdf!
2. http://blog.hubspot.com/blog/tabid/6307/bid/33533/A-Simple-Guide-to-Creating-Lovable-Marketing-Offers-LoveMarketing.aspx!
3. http://academy.hubspot.com/blog/bid/109623/12-Ways-to-Evergreen-Your-Content! !!
Editorial Calendar:
1. http://www.google.com/url?q=http%3A%2F%2Fcdn2.hubspot.net%2Fhub%2F137828%2Ffile-390262748-xlsx%2Fproduct%2520classes%2FContent_Creation_Class_resources
%2FBlog-Editorial-Calendar-Template_(2).xlsx&sa=D&sntz=1&usg=AFQjCNGu5RJtKUJh39Bv26dePHKsIOKopw!
!
Work sheet:
1. http://www.google.com/url?q=http%3A%2F%2Fcdn2.hubspot.net%2Fhub%2F137828%2Ffile-395328670-pdf%2Fproduct%2520classes%2FContent_Creation_Class_resources
%2FMapping_content_to_your_personas_and_the_buyers_journey.pdf&sa=D&sntz=1&usg=AFQjCNFYJMInxNkY4Gn1IfAbY5KsYMuJqA!
2. http://academy.hubspot.com/Portals/137828/docs/buying_process_worksheet.xlsx! !
Template Library:
1. http://www.google.com/url?q=http%3A%2F%2Fcdn2.hubspot.net%2Fhub%2F137828%2Ffile-394323740-zip%2Fproduct%2520classes%2FContent_Creation_Class_resources
%2Flibrary-of-content-creation-templates.zip&sa=D&sntz=1&usg=AFQjCNFcJ5XNvxCBfuSIpg3b5tvo6Q3wHA! !
Checklist:
1. http://cdn2.hubspot.net/hub/137828/file-799282870-pdf/HubSpot_Concepting_worksheet_editable.pdf?t=1405616634858! !
Tutorials:
1. http://knowledge.hubspot.com/blog-user-guide?utm_campaign=UserGuides&utm_medium=Homepage&utm_source=Knowledge!
2. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-use-the-HubSpot-CMS-Content-Management-System! !!!!!

BUILDING YOUR MARKETING ENGINE
BLOGGING
WEEK 4 PROPHETNINE

Blogging is an essential component of content
creation, and right blogging can increase
domain authority and generate leads.
Video(s):
1. http://academy.hubspot.com/blogging-videos-training/!
2. http://academy.hubspot.com/webinars/blogging-series-2014! !
Blog Entries:
1. http://cdn2.hubspot.net/hub/53/file-682846207-pdf/Academy_Inbound_Plan_for_Basics/BLOGGING_ONE-PAGER.pdf!
2. http://blog.hubspot.com/marketing/100-tips-tricks-professional-bloggers-use-list!
3. http://blog.hubspot.com/marketing/guide-to-updating-republishing-blogging-content-ht!
4. http://help.hubspot.com/articles/Tutorial/how-to-use-blog!
5. http://blog.hubspot.com/marketing/quality-content-debate-buzzfeed-hbr-fea!
6. http://academy.hubspot.com/examples/customer-examples/?Tag=Blogs!
7. http://blog.hubspot.com/marketing/blogging-best-practices-list!
8. http://www.slideshare.net/HubSpot/getting-past-writers-block!
9. http://blog.hubspot.com/blog/tabid/6307/bid/33615/17-Brilliant-Sources-of-Content-Hiding-Right-Under-Your-Nose.aspx!
10.http://blog.hubspot.com/blog/tabid/6307/bid/33660/8-Reasons-Even-YOU-Can-Be-a-Kick-Butt-Business-Blogger.aspx!
11.http://blog.hubspot.com/blog/tabid/6307/bid/29344/7-Content-Angles-to-Unhitch-You-From-a-Blogging-Rut.aspx!
12.http://blog.hubspot.com/blog/tabid/6307/bid/33510/12-Things-You-Should-Be-Using-Your-Blog-For-Besides-Blogging.aspx!
13.http://blog.hubspot.com/blog/tabid/6307/bid/34160/How-to-Identify-Content-Topics-That-Hit-Home-With-Your-Readers.aspx!
14.http://knowledge.hubspot.com/keyword-user-guide/understanding-keywords!
15.http://blog.hubspot.com/customers/bid/112337/20-ideas-on-brainstorming-new-blog-content!
16.http://academy.hubspot.com/Portals/137828/docs/5-step-guest-blogging-guide.pdf!
17.http://learning.hubspot.com/Portals/137828/docs/7-steps-to-promoting-your-blog.pdf!
18.http://academy.hubspot.com/blog/bid/109655/How-to-Come-Up-with-a-Year-s-Worth-of-New-Content-in-20-Minutes-or-Less!
19.http://learning.hubspot.com/blog/bid/118609/How-to-get-other-people-in-your-company-to-blog-for-you!
20.http://academy.hubspot.com/blog/bid/109663/3-Ways-to-Encourage-Sales-Reps-to-Blog!
21.http://academy.hubspot.com/blog/bid/109680/How-To-Blog-If-You-Don-t-Have-the-Time!
22.http://academy.hubspot.com/blog/bid/109661/5-Ways-to-Promote-Your-New-Blog-Content!
23.http://blog.hubspot.com/customers/bid/109667/the-7-steps-of-new-blog-promotion!
24.http://blog.hubspot.com/customers/bid/109548/how-to-write-blog-articles-that-generate-inbound-links!
25.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f13+Ways+to+Create+New+Content+Offers.pdf ! !
Worksheet:
1. http://academy.hubspot.com/blogging-videos-training/!
2. http://academy.hubspot.com/Portals/137828/docs/seo_panel_customer_worksheet.docx!
3. http://academy.hubspot.com/Portals/137828/docs/the-buyers-journey/hubspot.content%20matrix.pptx!
4. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fblogging-report-card.xlsx!
5. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fblogging-with-your-keywords-worksheet.xls! !
Tools:
1. http://www.hubspot.com/blog-topic-generator!
2. http://tweakyourbiz.com/tools/title-generator/index.php/! !
Tutorial:
1. http://knowledge.hubspot.com/blog-user-guide! !!!

CONNECTING WITH YOUR CUSTOMERS
SOCIAL MEDIA, FACEBOOK, TWITTER, LINKEDIN
WEEK 5 PROPHETNINE

Social media generates leads because there are
millions of people who use social media everyday
and some of them can be your potential customers
if you connect with in a meaningful way.
Video(s):
1. http://academy.hubspot.com/webinars/social-media-series/!
2. http://academy.hubspot.com/social-media-publishing-videos-training!
3. http://academy.hubspot.com/social-monitoring-videos-training/!
!
Blog Entries:
1. http://academy.hubspot.com/blog/bid/109556/Why-Your-Blog-Needs-to-be-Social-The-Power-of-Social-Proof!
2. http://academy.hubspot.com/blog/bid/109493/How-To-Optimize-Your-Social-Media-Monitoring-in-HubSpot!
3. http://academy.hubspot.com/blog/bid/109527/4-Reasons-to-Give-Employees-Access-to-Social-Media!
4. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-set-up-your-social-media-tool!
5. http://help.hubspot.com/articles/How_To_Doc/social-media-publishing-app!
6. http://help.hubspot.com/articles/How_To_Doc/use-social-inbox!
7. http://www.searchenginejournal.com/how-social-signals-enhance-online-authority-eric-enge-pubcon/75547/!
8. http://www.location3.com/social-media-implications-of-2013-seo-ranking-factors-report/!
9. http://offers.hubspot.com/hs-fs/hub/53/file-231225517-pdf/offers/how-sales-can-use-social-media-to-close-more-deals-1.pdf!
10.http://blog.hubspot.com/marketing/ridiculous-arguments-against-social-media-list!
11.http://knowledge.hubspot.com/social-media-user-guide/how-to-install-the-chrome-plugin-for-hubspot-social-media!
12.http://cdn1.hubspot.com/hub/53/The_Internet_Marketing_Written_Style_Guide_Sept_2012.pdf!
!
Worksheet:
1. http://cdn1.hubspot.com/hub/53/Social_Media_Publishing_Schedule_Template.xls!
!
Template:
1. http://offers.hubspot.com/hs-fs/hub/53/file-259963544-pptx/17-customizable-templates-for-creating-shareable-graphics-on-social-media.pptx?
__hstc=20629287.7064f1b07697aab923c39224639b625d.
1392746792582.1392746792582.1392746792582.1&__hssc=20629287.9.1392746792583&__hsfp=1221765214!
!
Books:
1. http://cdn2.hubspot.net/hub/53/file-369304189-doc/social-prospecting-workbook-how-to-use-social-media-to-find-new-leads__MH_revised_copy.doc?
t=1409091868466&__hstc=20629287.88a549be119fd1e3ec29e89886f9aa87.1403742483986.1406373944466.1406376843858.6&__hssc=20629287.107.14090973567
23&__hsfp=3725606429!
2. http://cdn2.hubspot.net/hub/53/file-46294023-zip/offers/The-Social-Part-of-Social-Media-A-Love-Story.zip! !
Tutorials:
1. http://knowledge.hubspot.com/social-media-user-guide/how-to-analyze-your-social-media-messages-with-hubspot!
2. http://knowledge.hubspot.com/social-media-user-guide/how-to-export-details-from-your-social-media-accounts!
3. http://blog.hubspot.com/customers/follow-tweet-with-email!
4. http://help.hubspot.com/articles/Tutorial/how-to-use-social-media-publishing-tool!
5. http://knowledge.hubspot.com/social-media-user-guide/how-to-promote-your-content-with-the-social-media-tool!
6. http://knowledge.hubspot.com/social-media-user-guide/how-to-upload-social-media-messages-in-bulk-for-scheduled-publishing!
7. http://blog.hubspot.com/customers/bid/182612/the-ultimate-guide-to-mastering-social-inbox!
8. http://knowledge.hubspot.com/social-media-user-guide/how-to-upload-social-media-messages-in-bulk-for-scheduled-publishing!
9. http://knowledge.hubspot.com/social-media-user-guide/how-to-create-a-custom-social-media-publishing-schedule-in-hubspot!
10.http://blog.hubspot.com/customers/bid/182612/the-ultimate-guide-to-mastering-social-inbox! !
!!

Facebook as a social channel can be effective in connecting with your prospective
customers and share your company culture. Facebook’s page insights are useful
when determining the reach of your content and how each post is performing.
Video(s):
1. http://academy.hubspot.com/webinars/facebook-marketing-series/?
__hstc=87532040.9775363444a07aae5a4702203a2fe76a.
1340314840343.1345227841831.1345232253246.237&__hssc=87532040.81.1363102927702!
!
Blog Entries:
1. http://cdn1.hubspot.com/hub/53/How-the-new-Facebooks-News-feed-Changes-your-content-strategy.pdf!
2. http://blog.hubspot.com/blog/tabid/6307/bid/31633/The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-
Design.aspx!
3. http://www.hubspot.com/portals/53/offers/facebook-in-10-days/ebook.html#!
4. http://blog.hubspot.com/blog/tabid/6307/bid/34077/Evaluate-Your-Facebook-Page-With-This-Simple-Checklist-
INFOGRAPHIC.aspx#ixzz2Nwdj6RqV!
5. http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html!
6. http://cdn2.hubspot.net/hub/53/file-66196909-pdf/offers/how-to-generate-leads-using-facebook-intermediate.pdf!
7. http://learning.hubspot.com/blog/bid/109461/!
!

Twitter as a social channel is useful in finding new audience who haven’t
connected with your brand yet and can also used to increase readership
for your blog.
Blog Entries:
1. http://blog.hubspot.com/blog/tabid/6307/bid/32801/6-Data-Backed-Tips-for-Getting-More-Retweets-
Research.aspx!
2. https://business.twitter.com/build-your-community

LinkedIn as a social channel can serve as a platform to connect with professionals
looking for B2B solutions and such. The new article writing feature on LinkedIn is
an effective way to establish yourself as a thought leader.
Blog Entries:
1.http://cdn1.hubspot.com/hub/53/Intro_LinkedIn_Company_Pages_Single_Page-Final-01.pdf!
2.http://blog.hubspot.com/blog/tabid/6307/bid/32875/How-to-Use-LinkedIn-Emails-to-Generate-Loads-of-Leads.aspx!
3.http://academy.hubspot.com/blog/bid/168614/How-to-Generate-Leads-Using-LinkedIn-Groups-Customer-Story!
4.http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/learning_linkedin_from_the_experts_2012_april.pdf!
5.http://blog.hubspot.com/blog/tabid/6307/bid/34069/A-Simple-Guide-to-Setting-Up-Your-First-LinkedIn-Ad-
Campaign.aspx

MAKING OFFERS
LANDING PAGES
WEEK 6 PROPHETNINE

Landing Pages effectively deliver your marketing offers and at the
same time gather lead intelligence through an equal exchange of
information with your customers.
Video(s):
1. http://academy.hubspot.com/landing-pages-videos-training/!
2. http://academy.hubspot.com/webinars/website-transformation-series/!
3. http://academy.hubspot.com/webinars/landing-page-webinar-series/?__hstc=87532040.9775363444a07aae5a4702203a2fe76a.
1340314840343.1364567303476.1381850946761.239&__hssc=87532040.2.1381853027902!
!
Blog Entries:
1. http://blog.hubspot.com/marketing/remarkable-about-us-page-examples!
2. http://blog.hubspot.com/blog/tabid/6307/bid/33907/How-to-Talk-About-Pricing-Without-Scaring-People-Off.aspx!
3. http://cdn2.hubspot.net/hub/53/file-679042638-pdf/Academy_Inbound_Plan_for_Basics/LANDING_PAGE_ONE-PAGER.pdf!
4. http://cdn2.hubspot.net/hub/137828/file-321043953-pdf/Ebooks/8_World_Class_Landing_Pages_With_50_Conversion.pdf!
5. http://academy.hubspot.com/content-creation-videos-training/!
6. http://knowledge.hubspot.com/landing-page-user-guide/how-to-create-a-landing-page!
7. http://academy.hubspot.com/examples/customer-examples/?Tag=Landing+Pages!
8. http://blog.hubspot.com/marketing/7-landing-page-design-tips!
9. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-A-B-test-landing-pages-within-HubSpot-to-increase-success!
10.http://help.hubspot.com/articles/Tutorial/hubspot-enterprise-create-and-test-advanced-landing-pages!
11.http://help.hubspot.com/articles/Tutorial/best-practices-of-A-B-testing-landing-pages!
12.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10-step-guide-to-landing-page-optimization.pdf!
13.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10-ways-to-drive-traffic-to-your-landing-pages.pdf!
14.http://academy.hubspot.com/blog/bid/109650/Why-Going-Naked-Makes-Sense-for-Landing-Pages-Data!
15.http://academy.hubspot.com/blog/bid/109514/Why-You-Need-A-Blog-Subscription-Landing-Page!
16.http://blog.hubspot.com/marketing/free-stock-photos-design-in-powerpoint-ht!
17.http://blog.hubspot.com/marketing/principles-of-conversion-centered-landing-page-design!
18.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2flanding-page-report-card.xlsx! !
Course(s):
• http://academy.hubspot.com/attract-inbound-campaign-class-registration/! !
Tutorials:
1. http://knowledge.hubspot.com/landing-page-user-guide?utm_campaign=UserGuides&utm_medium=Homepage&utm_source=Knowledge!
2. http://bookcovers.creativindie.com/free-online-3d-book-cover-generator/!
3. http://help.hubspot.com/articles/How_To_Doc/how-to-use-progressive-profiling!
4. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-a-landing-page-in-HubSpot!
5. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-a-Thank-You-page-and-link-it-to-your-landing-page

MAKING OFFERS
CALLS TO ACTION
WEEK 7 PROPHETNINE

Action-oriented Call-to-Actions (CTAs) are instrumental in getting
visitors to the next stage of buyers journey. Appropriately worded
CTA’s should communicate the offer being delivered in few words.
!.
Video(s):
1. http://academy.hubspot.com/webinars/call-to-action-series/?__hstc=87532040.9775363444a07aae5a4702203a2fe76a.
1340314840343.1364567303476.1367352458319.239&__hssc=87532040.25.1367356450691!
2. http://academy.hubspot.com/calls-to-action-videos-training/!
3. http://academy.hubspot.com/blog/bid/109634/Calls-to-Action-and-Landing-Pages-Concept-of-the-Week-Video!
!
Blog Entries:
1. http://blog.hubspot.com/blog/tabid/6307/bid/34005/How-to-Pick-the-Perfect-CTA-for-Every-Blog-Post.aspx!
2. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f8-step-guide-to-creating-a-call-to-action.pdf!
3. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-A-B-Test-Calls-to-Action-in-HubSpot-to-Increase-Landing-Page-Views!
4. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-identify-places-on-your-site-to-use-Calls-to-Action-CTAs!
5. http://academy.hubspot.com/blog/bid/109487/10-Steps-to-Creating-a-Killer-Call-to-Action!
6. http://academy.hubspot.com/blog/bid/109594/How-to-Create-a-Call-to-Action-in-HubSpot-Concept-of-the-Week!
7. http://blog.hubspot.com/blog/tabid/6307/bid/6644/5-Signs-Your-Call-to-Action-Needs-a-Makeover.aspx!
8. http://academy.hubspot.com/blog/bid/109496/5-Locations-You-Must-Add-Your-Calls-to-Action!
9. http://academy.hubspot.com/blog/bid/109472/2-Unique-Ways-to-Use-a-Call-to-Action!
10.http://academy.hubspot.com/blog/bid/109515/Call-to-Action-Placement-Best-Practices!
11.http://academy.hubspot.com/blog/bid/109631/7-Steps-to-Creating-a-Compelling-Call-to-Action-Call-to-Action-Guide!
12.http://academy.hubspot.com/blog/bid/109561/The-Importance-of-Calls-to-Action-on-your-Business-Blog!
13.http://academy.hubspot.com/blog/bid/109672/How-to-Best-Leverage-Your-Blog-s-Images-and-Calls-to-Action!
!
Tools:
1. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fcall+to+action+report+card.xlsx!
2. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fcall+to+action+placement+checklist.pdf!
!
Tutorial:
1. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-a-call-to-action-CTA-using-HubSpot!
2. http://knowledge.hubspot.com/cta-user-guide

ATTRACTING LEADS
WEB OPTIMIZATION, SEO AND PAID ADS
WEEK 8 PROPHETNINE

WEEK 8: WEB OPTIMIZATION
(ORGANIC SEARCH / SEO)

Optimization is the act, process or methodology of making something as fully
perfect, functional or perfect as possible. A large majority of purchase decisions
start with a search engine, so concentrating on getting prominence on organic
search results is the primary goal of optimizing your website.
Video(s):
1. http://academy.hubspot.com/webinars/website-transformation-series/!
2. http://academy.hubspot.com/webinars/seo-series/!
3. http://academy.hubspot.com/blog/bid/109554/Long-Tail-Keywords-Concept-of-the-Week!
!
Blog Entries:
1. http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html!
2. http://blog.hubspot.com/marketing/seo-friendly-blog-post-checklist-ht!
3. http://blog.hubspot.com/blog/tabid/6307/bid/32078/9-Ways-to-Increase-Visibility-for-Your-Best-Blog-Content.aspx!
4. http://academy.hubspot.com/Portals/137828/docs/HubSpot%20Keyword%20Development%20Worksheet.pdf!
5. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-search-engine-optimize-SEO-an-existing-page-on-your-website!
6. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-identify-link-building-opportunities!
7. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-track-your-organic-traffic-using-the-Sources-Report!
8. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f9-step-on-page-search-engine-optimization-guide.pdf!
9. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f9-step-guide-to-optimizing-your-homepage.pdf!
10. http://academy.hubspot.com/blog/bid/109668/How-to-use-Meta-Descriptions-Keywords-and-Tags-on-your-Blog!
11. http://academy.hubspot.com/blog/bid/109409/Using-Page-Grader-s-Export-Functionality-to-Audit-Your-Website-s-SEO!
12. http://academy.hubspot.com/blog/bid/109570/How-to-Create-Relationships-to-Build-Links!
13. http://academy.hubspot.com/blog/bid/109548/How-to-Write-Blog-Articles-that-Generate-Inbound-Links!
14. http://academy.hubspot.com/blog/bid/109570/How-to-Create-Relationships-to-Build-Links!
15. http://academy.hubspot.com/blog/bid/109584/How-to-Add-a-Blog-RSS-Feed-to-your-HubSpot-hosted-Website-Page-Concept-of-the-Week!
16. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-search-engine-optimize-SEO-an-existing-page-on-your-website! !!
Tutorials:
1. http://academy.hubspot.com/blog/bid/109584/How-to-Add-a-Blog-RSS-Feed-to-your-HubSpot-hosted-Website-Page-Concept-of-the-Week!
2. http://help.hubspot.com/articles/Tutorial/how-to-edit-page-properties!
3. http://academy.hubspot.com/blog/bid/109409/Using-Page-Grader-s-Export-Functionality-to-Audit-Your-Website-s-SEO! !

WEEK 8: WEB OPTIMIZATION
(PAID SEARCH / ADS)

In additions to being found in search results, you can also can gain a lot of leads
by optimizing the performance of your advertisements that show up as a result
of search queries entered by your prospective customers.
Video(s):
1. http://academy.hubspot.com/webinars/paid-search-series/! !!
Blog Entries:
1. http://academy.hubspot.com/Portals/137828/docs/HubSpot%20Keyword%20Development%20Worksheet.pdf!
2. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f8-step-guide-to-content-and-lead-generation.
pdf!
3. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-an-offer-that-generates-leads!
4. http://academy.hubspot.com/blog/bid/109557/How-to-Set-up-a-Google-Adwords-Account!
5. http://academy.hubspot.com/blog/bid/109552/Campaign-Management-with-Adwords-Editor!
6. http://academy.hubspot.com/blog/bid/109547/How-to-Optimize-an-Adwords-Account!
7. http://academy.hubspot.com/blog/bid/109564/3-Tips-To-Becoming-A-Paid-Search-Superstar!
8. http://academy.hubspot.com/blog/bid/109557/How-to-Set-up-a-Google-Adwords-Account!
9. http://blog.hubspot.com/blog/tabid/6307/bid/28941/How-to-Design-a-Killer-Keyword-Strategy-for-Paid-Search.aspx!
10.http://www.ppchero.com/writing-successful-ppc-ad-copy-building-from-account-structure-beyond/!
11.http://blog.hubspot.com/blog/tabid/6307/bid/34266/Are-You-Like-eBay-How-to-Tell-If-You-re-Wasting-Money-on-
AdWords.aspx! !!
Cheat-Sheet:
1. http://academy.hubspot.com/blog/bid/109562/Paid-Search-Cheat-Sheet!
!!
Tutorials:
1. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-Tracking-URLs-for-your-marketing-campaigns!
2. http://help.hubspot.com/articles/KCS_Article/How-do-I-create-a-Thank-You-page!

NURTURING LEADS
EMAIL MARKETING
WEEK 9 PROPHETNINE

One of the best ways to nurture your leads is to
keep them engaged and keep the conversation
around their problem and your product/service
alive.
Turn leads into customers via lead nurturing and
segmentation and tailor email messages to
buyer’s journey stage. You can also build a
community by letting prospects spread the love
and increase your reach.

Video(s):
1. http://academy.hubspot.com/webinars/email-marketing-series/!
2. http://academy.hubspot.com/email-videos-training/!
3. https://app.hubspot.com/training/386631/course/2/1005! !
Blog Entries:
1. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-segment-your-leads-using-List-Manager!
2. http://help.hubspot.com/articles/Tutorial/how-to-use-email-tool!
3. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-Tracking-URLs-for-your-marketing-campaigns!
4. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f9-step-guide-to-email-marketing.
pdf&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237!
5. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f5-email-marketing-best-practices.
6. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10-step-guide-to-email-newsletters.
7. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2femail-marketing-audit-worksheet.
xlsx&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237!
8. http://academy.hubspot.com/Portals/137828/docs/Email%20Report%20Card.xlsx!
9. http://academy.hubspot.com/blog/bid/109611/5-Types-of-Emails-You-Need-to-be-Sending!
10.http://academy.hubspot.com/blog/bid/109614/Why-Every-Business-Must-Have-an-Email-Marketing-Strategy!
11.http://academy.hubspot.com/blog/bid/109590/5-Steps-to-Email-Marketing-Success!
12.http://academy.hubspot.com/blog/bid/109618/5-Email-Subject-Line-Best-Practices!
13.http://academy.hubspot.com/blog/bid/109597/Is-it-Okay-to-Use-Free-in-an-Email-Subject-Line!
14.http://academy.hubspot.com/blog/bid/109583/How-to-Use-Data-to-Create-an-Email!
15.http://academy.hubspot.com/blog/bid/109620/3-Strategies-That-Will-Increase-Email-Deliverability!
16.http://academy.hubspot.com/blog/bid/109606/6-Ways-to-Promote-Your-Email-Newsletter!
17.http://academy.hubspot.com/blog/bid/109604/3-Reasons-Why-You-Shouldn-t-Buy-An-Email-List!
18.http://academy.hubspot.com/blog/bid/109521/Why-You-Need-to-Create-a-Seed-List!
19.http://academy.hubspot.com/blog/bid/109600/How-to-Use-Tracking-URLs-for-Email-Marketing!
20.http://academy.hubspot.com/blog/bid/109371/Three-Easy-Fixes-to-Common-Email-Marketing-Mistakes!
21.http://academy.hubspot.com/blog/bid/109488/7-Ways-You-Can-Use-Auto-Response-Emails!
22.http://academy.hubspot.com/blog/bid/109641/3-Reasons-Why-You-Should-Use-Auto-Response-Emails!
23.http://cdn2.hubspot.net/hub/53/file-71167512-pdf/Anatomy-of-a-Five-Star-Email-hubspot-updated.pdf?t=1407259109767&__hstc=20629287.9775363444a07aae5a4702203a2fe76a.
1340314840343.1364567303476.1407259289163.239&__hssc=20629287.2.1407259289163&__hsfp=1079235602!
24.http://cdn2.hubspot.net/hub/53/file-1222959657-pdf/Science_of_Email_2014_FINAL_AS_OF_JULY_12.pdf?t=1407259109767&__hstc=20629287.9775363444a07aae5a4702203a2fe76a.
1340314840343.1364567303476.1407259289163.239&__hssc=20629287.5.1407259289163&__hsfp=1079235602!
25.http://blog.hubspot.com/marketing/make-emails-more-clickable-list!
26.http://blog.hubspot.com/marketing/optimize-email-mobile-list!
27.http://cdn2.hubspot.net/hub/53/file-1001312252-zip/How_to_Create_Email_Newsletters_That_Dont_Suck.zip?t=1407863690566&__hstc=20629287.9775363444a07aae5a4702203a2fe76a.
1340314840343.1407766143996.1407864326802.240&__hssc=20629287.4.1407864326802&__hsfp=1079235602!
!
Tutorials:
1. http://help.hubspot.com/articles/Tutorial/how-to-set-up-email-app!
2. http://help.hubspot.com/articles/KCS_Article/What-does-ineligible-bounce-and-soft-bounce-mean!
3. http://help.hubspot.com/articles/KCS_Article/How-can-I-resubscribe-a-customer-who-accidentally-opted-out!
4. http://help.hubspot.com/articles/KCS_Article/Where-do-I-edit-my-custom-coded-email-template!
5. http://help.hubspot.com/articles/KCS_Article/How-can-I-resubscribe-a-customer-who-accidentally-opted-out! !!

DELIGHTING YOUR CUSTOMERS
CUSTOMER SERVICE, ANALYTICS AND METRICS
WEEK 10 PROPHETNINE

Customer delight is all about educating your customers, and creating an
empowering environment where your sales force and your customers
have built trust and communication channels that establishes your brand
as an authentic source of genuine information.
Study following materials
Videos:
1.https://www.youtube.com/watch?v=mOiVhNr7Qms&feature=youtu.be!
!
Blog Entries:
1.http://blog.hubspot.com/marketing/abc-thinking-delight!
2.http://blog.hubspot.com/blog/tabid/6307/bid/31373/11-Ways-to-Give-and-Get-Customer-Love.aspx!
3.http://blog.hubspot.com/marketing/blog-subscriber-welcome-emails-ht!
4.http://knowledge.hubspot.com/social-media-user-guide/how-to-use-the-social-monitoring-tool-to-engage-with-customers
!
!
Courses:
1.http://academy.hubspot.com/inbound-marketing-certification/delight/delighting-customers!
!
Tutorials:
1. http://knowledge.hubspot.com/social-media-user-guide/how-to-use-the-social-monitoring-tool-to-engage-with-customers

WEEK 10: ANALYTICS AND
METRICS

Analytics are embedded in each step of your inbound methodology and
are very important in tracking the effectiveness of your campaigns.
Video(s):
1.http://academy.hubspot.com/webinars/analyze-series/!
2.http://academy.hubspot.com/social-monitoring-videos-training/!
!
Blog Entries:
1.http://help.hubspot.com/articles/How_To_Doc/how-to-use-sources!
2.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fmonthly-marketing-report-worksheet.xlsx!
3.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fmonthly-marketing-presentation-framework.ppt!
4.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fcontent-performance-checklist.pdf!
5.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10+ways+to+use+the+prospects+app.pdf!
6.http://academy.hubspot.com/blog/bid/109530/How-to-Create-a-Marketing-Report-in-10-Seconds-Concept-of-the-Week!
7.http://academy.hubspot.com/blog/bid/109586/4-Reasons-Why-You-Must-Analyze-Your-Marketing-Data!
8.http://academy.hubspot.com/blog/bid/109575/Using-Data-to-Strengthen-Your-Marketing-Muscles!
9.http://academy.hubspot.com/blog/bid/109582/A-Survival-Guide-to-Climbing-the-Data-Mountain!
10.http://academy.hubspot.com/blog/bid/33593/3-Things-Every-Email-Marketer-Needs-to-Test!
11.http://academy.hubspot.com/blog/bid/109571/How-to-Use-Google-Insights-and-Google-Trends!
12.http://academy.hubspot.com/blog/bid/109544/How-to-Set-up-Google-Analytics-in-HubSpot-Concept-of-the-Week!
13.http://academy.hubspot.com/blog/bid/109246/Recent-Security-Changes-by-Google-and-Your-HubSpot-Analytics!
14.http://academy.hubspot.com/blog/bid/109288/Analytics-Tracking-and-Privacy-What-you-should-know!
!
Tutorials:
1. http://help.hubspot.com/articles/How_To_Doc/how-to-use-sources!
2. http://help.hubspot.com/articles/Tutorial/how-to-use-sources!
!

CONGRATULATION!
!
YOU HAVE FINISHED AN MBA IN THE INBOUND
MARKETING STRATEGIES AND TECHNIQUES.
!
HAPPY MARKETING!
!
QUESTIONS: M@PROPHETNINE.COM

10 week mba in Inbound Marketing

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