Analytical CRM will enhance customers' experiences through intelligent decision making and analytics. It provides advanced analytics, information management, and marketing automation capabilities. These capabilities are embedded into industry-specific contact center outsourcing solutions to optimize interactions, drive growth, and increase customer loyalty through personalized experiences and recommendations. Pricing is typically $0.5M-$1.5M annually based on customization level and data needs.
5. How Analytical CRM Capabilities will be Sold Embedded analytics into vertically based CCO solutions Analytic uplift to horizontally based CCO services BPO CRM Contact Center Outsourcing Services Marketing & Sales Customer Care Technical Support CRM for Retail Banking Consumer Direct Services Consumer and Retail Industries Integrated Aftermarket Sales and Services for High Tech Manufacturing Smartphone Services for Telecom
![Analytical CRM…supporting High Value CCO services. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Value Service to Sales Features Customer Life Cycle Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/85/analytical-crm-1-320.jpg)
![Analytical CRM Initiative at a Glance Key Questions Description What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],Who needs it? Clients concerned with customer satisfaction, retention and loyalty, and customer growth, wallet share and lifetime value. How will clients purchase? Analytic capabilities will be embedded into Contact Center Outsourcing Services industry solutions. “Analytically enabled” industry solutions such as Integrated Sales to Service for High Tech, Integrated Smartphone Device Management, Consumer Direct for Retail, and Customer-centric Retail Banking will be available Q1 2009. What is the typical deal size? Analytics revenue component of solution will typically run from $0.5M-$1.5M per year. What is the value to the client? Analytics enables a personalized customer experience, revenue increases through targeted up-sell/cross-sell, and costs savings…yielding a 3-6 times payback.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)