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International Journal of Business and Technopreneurship
Volume 2, No.1, February 2012 [121-135]




        Towards an Islamic Business Model: A Tawhid Approach

                                Mohd. Murray Hunter1


                                        ABSTRACT

     World events and media portrayal of Islam over the last few decades has
     projected negative images, which are based on a total misunderstanding of Islam
     and the principals it encompasses. Predominantly, Islam through many eyes is
     seen as a homogenous view of the world, where many elements of the media have
     stereotyped it as an extreme religion. This situation has not been assisted by the
     lack of published academic and intellectual thought, which could assist in
     developing more balanced views about what the principals of Islam stand for.
     The focus of most published works on Islamic economics and business has been
     in the domains of finance and morals, which leads most to the conclusion that
     Islam has little to contribute in the theories of economics and business. This
     paper postulates that within the Al-Qur’an and Hadith there exists not only a
     moral code of conduct of business but a complete management and business
     model, which offers an alternative business paradigm to conventional ‘Western’
     management theories. In fact, many ‘Western’ management theories within the
     last few decades have come closer to the Tawhid model of business, which is
     presented in this paper. This paper will also highlight the gap between Tawhid
     principals and the reality of business today, and discuss various views as to
     whether Tawhid and Syar’iah compliance is a utopian ambition of Muslims or
     mandatory upon them. The importance of Toyyibat, often neglected in halal hub
     concepts will be discussed, along with its implications on Musharakah business
     organization in performing Ibadah in daily life. Business and personal
     dysfunctions will be viewed through the concept of Al-fasad and the underlying
     Islamic Psychology theories explaining this. The concepts of Shu’ra and Adab as
     control and strategic mechanisms within the Musharakah will be discussed.

     Keywords: Business model, Islam, Tawhid, management theories.


1.   INTRODUCTION

World events and media portrayal of Islam over the last few decades has
projected negative images, which are based on a total misunderstanding of Islam
and the principals it encompasses Hafez, K., (2000). Predominantly, Islam
through many eyes is seen as a homogenous view of the world, where many
elements of the media have stereotyped (Policy Bulletin, 2005), it as an extreme
religion. This situation has not been assisted by the lack of published academic

1
  MOHD. MURRAY HUNTER, School of Business Innovation and Technopreneurship, Universiti Malaysia
Perlis (UniMAP), Perlis, Malaysia
Mohd. Murray Hunter / Towards an Islamic Business Model …



and intellectual thought (Hassan, R., 2006), which could assist in developing
more balanced views about what the principals of Islam stand for. The focus of
most published works on Islamic economics and business has been in the
domains of finance and morals (Shams, R., 2004), which leads most to the
conclusion that Islam has little to contribute in the theories of economics and
business.

The first and most comprehensive model of Islamic economy in modern times
was published by Dr. M. Umer Chapra in the early 1990’s. His hypothesis was
that existing economic models of capitalism, Marxism, socialism and the welfare
state have failed to provide full employment, remove poverty, fulfill needs and
minimize inequalities of income distribution. Both the market and centrally
planned models have been weak in providing overall wellbeing, where problems
of family disintegration, conflict and tensions, crime, alcoholism, drug addiction
and mental illness have indicated a lack of happiness and contentment in the life
of individuals. Dr. Chapra stated that a new system needs to be considered which
could optimize human wellbeing and presented an Islamic model of economy,
which never been tried or implemented in any world economy and has potential
to solve common economic problems due to the overall humanitarian goal of
achieving the wellbeing of all members of society (Chapra, M., U., 1990).

Dr. Chapra in an on-line interview was very critical of the development of
Islamic economic and business theories claiming they were unbalanced in their
approaches. He was reported to state that “Primary attention has been given so
far to Islamic Finance. This has led to the false impression that interest-free
finance is all that Islamic Economics has to offer. Since most of the governments
in Muslim countries are not yet convinced that interest-free finance is workable,
excessive emphasis on it has created a resistance in official circles against
Islamic Economics. They find it to be of little value. This is unfortunate. We must
blame ourselves for this. Islam is a complete way of life and is capable of solving
the problems of not only Muslim countries, but also of mankind” (Chapra, M., U.,
1990). In the same interview Dr. Chapra said that it was the responsibility of
Islamic intellectuals to show how Islamic economics could solve the socio-
economic problems that humankind faced. This is in great need because there is a
distinct lack of theoretical and empirical analysis to show that an Islamic strategy
can help solve economic problems, particularly with the current state of the
Islamic world, where there is decline in moral values, exploitive financial
systems, illegitimate governments, landlordism, lack of education, absence of
justice and ineffective operation of incentives and deterrents. Dr. Chapra believes
that there is great repetitiveness in what is written about Islamic economics
which is not serving any cause. An Islamic alternative needs to be spelt out,
which can only really be done after the real position in Islamic countries is
analysed, i.e., how individuals, families, firms and governments actually behave,
so the gap between ideals and reality can be measured and Islamic remedies
developed.


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The message of Islam forms its basis from the Al-Qur’an, which is the direct
word of Allah (S.W.T.). The Hadĭths are documents made up of lessons taken
from the life of the Messenger Muhammad (S.A.W.), written down by a number
of apostles, which put the knowledge from the Al-Qur’an in both context in
which they were revealed and assist in developing a general and universal
significance (Al-Qur’an, 3:164). Without the Hadĭths many important aspects of
Islam would not be known today and the Al-Qur’an would be at the mercy of
those who misinterpret it (Koya, P.K., 1996).

Need for an Islamic Model of Business

To date “The fanaticism and prejudice for Western managerial systems have
also, among other things, veiled the relevancy of Islam as a model of
management, as well as generating a cynical reaction that the Islamic model
existed in history and concept only, but never practiced in modern life, even by
countries with a Muslim Majority” (Hassan, M., A., 1992). Islamic scholars
argue three main reasons for the need to develop and implement an Islamic
business framework;

   1. The nature of man: Man has both the potential to rise to great spiritual
      heights and also disintegrate into total immorality. Man’s ability to act
      rightly or wrongly is a matter of moral choice. Under the Islamic
      viewpoint, man’s purpose on earth to carry out ibadah (relates man to
      Allah {S.W.T} through spiritual acts) (Al-Qur’an, 51:56) and follow
      God’s will with total devotion, according to his natural disposition
      (fitrah); where everything fits into the divine pattern under the laws of
      Allah (S.W.T) (Al-Qur’an, 30:30). Submission to the laws of Allah
      (S.W.T) brings harmony to man, however man was created with many
      weaknesses (Al-Qur’an, 4:28), forgetfulness (Al-Qur’an, 20:115), greed
      for material comforts and power (Al-Qur’an, 102:1-2), is capable of
      oppressiveness and ignorance (Al-Qur’an, 33:72), is rash and impatient
      (Al-Qur’an, 17:11), stringy and miserably (Al-Qur’an, 17:100),
      ungrateful (Al-Qur’an, 17:67), quarrelsome (Al-Qur’an, 18:54), ruthless
      (Al-Qur’an, 70:19-20), and full of self interest (Al-Qur’an, 4:128), which
      can easily lead him astray.

   2. The amoral society: General society has become amoral and lapsed in
      faith, believing that truth and reality is based on what can be touched,
      smelled, seen, heard and tasted. This has lead to a society that has
      become materialistic and less spiritual. This absence of spirituality is
      leading business into immoral activities such as stealing; lying, fraud and
      deceit, making people believe that they cannot succeed without pursuing
      the same practices (Beekum, R., I., 1996).



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Mohd. Murray Hunter / Towards an Islamic Business Model …



      3. The underdevelopment of Islamic societies: Approximately 80% of the
         World’s Muslins live in poverty, as cultural minorities in other countries,
         with high incidences of unemployment and low productivity (Mohsin,
         M., 1995). Countries with majority Muslin populations, are declining in
         their knowledge generation, research, innovation and educational
         standards (Mehar, A., 2004), have a generally a lower life expectancy,
         higher illiteracy rates, lower GDP per capita rates with the majority of
         people living in fragile and non-arable lands, poorer infrastructure and
         water supplies and a larger number of dependents than the non-Islamic
         World (Kahf, M., 2003). Islamic GDP as a percentage of total World
         GDP is estimated to be only 45% of what it should be, in order to be on
         par with the rest of the world (Beal, T., 2006).

The basic Islamic principles and their interrelationships are shown in figure 1
below.
                                       Tahwid


                                                                  Fard’ain

        Al-Iman          Syar’iah            Ad-Din


                                                                  Fard Kifayah
         Al-Ilm
                          Halal         Toyyibat


        Al-Amal
                              Musharakah               Ibadah      Al-Ta’awun

        Shu’ra



         Adab

                      Al-Fasad        Amanah           Al-Falah        Ummah



                     Figure 1: An Islamic Business Framework

The Al-Qur’an was revealed to the Prophet Muhammad (SAW), who was born
into a trading family and brought up by Abu Talib, who was a trader. Society in
the Prophet’s time was almost totally dependent on trade as a means to earn a
living and unlike any other religion, the Al-Qur’an is heavily written in the


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metaphor of business and trade. Within many parts of the Al-Qur’an life is
paralleled to a business venture, where one earns profits to gain entry into heaven
– profits meaning faith and good deeds to others and those that accept Allah’s
(SWT) guidance as a bargain to save them from punishment on judgment day
(Al-Qur’an, 35:29; 26:207; 17:82). Islam urges individuals to strive their utmost
to earn large monetary rewards and spiritual profits, while at the same time being
inspired to be successful and honest people (Al-Qur’an, 2:164). This is part of the
concept of ad-din, which makes material and spiritual pursuits inseparable, where
one’s whole life is concerned with the needs of humankind here on earth to
secure a comfortable life in the Hereafter (Al-Qur’an, 5:3). Consequently, Islam
does not prohibit worldly success (Al Qur’an, 2:168), in fact Allah (SWT) has
provided opportunities for humankind to obtain success and it is certainly the
responsibility of the individual to do so (Al Qur’an, 14:32-34). However
involvement in business should also carry with it benevolent intentions for others
while seeking success for oneself (Al Qur’an, 24:37).

Islam espouses a market economy with freedom of the individual to operate a
business with minimal outside interference;

        “He who brings goods to the market is blessed with bounty, he who
        withholds them is cursed.”
                                                       (Ibn Majah & Al Hakim)

A market mechanism is urged with free flowing knowledge without exploitation
by middlemen;

        “Do not chase after those who are going to the market before they reach
        the place.”
                                                        (Al-Bukhari & Muslim)

Islam also prohibits price manipulation;

        “Anyone who withholds goods until the price rises is a sinner.”
                                                                              (Muslim).

Thus Islam espouses that free trade is a major factor in the enhancement of living
standards of the general community, subject to some constraints on business in
the interests of the wider community.

Central to Islam is Tawhid “…a man’s commitment to Allah, the focus of all his
reverence and gratitude, the only source of value. What Allah desires for man
becomes value for him, the end of all human endeavour (Siddiqi, M., N., 2005).”
Tawhid is the Islamic way of life, the fundamental of all Islamic civilization,
which is process, means and end together. Tawhid is both the essence of the
individual and the society he or she lives in. Tawhid is acceptance of one creator


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and His divine guidance of humanity (Al Qur’an, 2:170, 43:22-24, 7:28-29).
Tawhid implies both the mission and morality of humankind in both social and
spiritual contexts.

Mankind’s responsibilities under Tawhid fall into two categories, fard’ain which
is an individual’s obligation to perform his or her religious duties and fard
kifayah, which is an obligation for man to serve the entire community, through
services to each other, necessary for the community to live safely and
comfortably. Thus the obligation to improve the Muslim Ummah (community)
falls under fard kifayah (Al Qur’an, 22:77), where undertaking business is the
principal method (Al Qur’an, 2:275) of improving the economy and community;

        “Be involved in business as nine out of ten sources of income lie in
        business”
                                                                               (Ihya)

Discussion of the Model Components

The building blocks of Tawhid are the concepts of al-iman (belief), al-ilm
(knowledge) and al-amal (pious acts and efforts). Al-iman is the belief in the
existence of one God and Creator, with a commitment to His teachings and
revelations, revealed through the Al-Qur’an, and Prophets, through the Hadĭths
and Sunnah (What the Prophet Muhammad (S.A.W.) said, did, agreed or
disagreed to). Our faith in Allah (S.W.T.) is reflected in our daily behavour,
influenced by our moral system formed and contained within us. It is our inner
self;

        “Faith is not expectations and not outward ornamentations, but
        implanted in the heart and realized through actions.”
                                                          (Ibn Najjar & Dailami)

Al-iman is deepened by al-ilm (Al Qur’an, 17:36), which is the responsibility of
all Muslims to seek (Al Qur’an, 92:4, 29:69) in order to fulfill and perform al-
amal. Knowledge (spiritual, wisdom and scientific) is the foundation of all acts
of al-amal which would be futile and unproductive without the search for further
knowledge to enhance the wellbeing of society (Al Qur’an, 31:20). Islam places
great importance on scientific discovery, knowledge and wisdom to develop
civilization (Al Qur’an, 35:28). Al-iman and al-ilm manifested through al-amal is
the basis of the advancement of civilization for the benefit of humankind and the
Ummah (Muslim community), in particular. This is undertaken under the
principal of ad-din, mentioned above, which is referred to as ibadah.

In Islam a person, who of faith, knowledge and pious devotion, manifested in
effort and acts, using reason and experience and adheres to the teachings of the
Al-Qur’an and Prophets is a person of Taqwa, adhering to the philosophy of


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Tawhid. He is fulfilling his purpose on earth to perform ibadah (Al Qur’an, 51-
56) to God, through obedience (ta’ah), which conforms to his true and essential
nature (fitrah) of man. This relates man to God through everything an individual
does, including spiritual duties, thoughts, actions and deeds to other people (Al
Qur’an, 2:21).

As man operates in a social environment, Islam prescribes a number of forms of
business organization, through which his obligations can be fulfilled. A
mushharakah can take a number of forms;

  a) Mudarabah: Partnership where one manages the partnership and another
     supplies the financial support,

  b) Shirkah: where two or more individuals pool financial resources and share
      profit and loss on an agreed ratio and held liable to the extent of their
      capital, and

  c) Syari’ah: each partner is able to operate other businesses, independent of
      the principal business.

Such business organizations are founded and operated on the principal of al-
ta’awun (mutual assistance and cooperation) among members of a society for
both their mutual benefit and that of a society as a whole (Ismail, A., H., 1992).

Islamic business is governed by the rules of syar’iah, the path by which all
Muslims should follow. The syar’iah is the divine law that establishes the
standards of justice and human conduct, as well as what is permitted and
prohibited in action. The syar’iah is based on the Al-Qur’an, Sunnah and
interpretations by Islamic scholars. Some Muslim scholars have stated that these
standards are beyond human and are a goal or path of guidance (Doi, I., A., R.,
1981), where others see these utopian ideals as mandatory for advancement of
the community (Al-Buraey, M., A., 1988).

Central to the syar’iah are the concepts of halal and Toyyibat, which govern all
the economic activities of man in wealth production and consumption of wealth,
where certain means of gaining a livelihood are declared unlawful (Chaudry, M.,
S., 2006). Halal means lawful or permitted for Muslins (Halal-Haram Guide,
2006), a concept that is much wider than just issues of food, concerning as to
whether things are undertaken according to the syar’iah (Amin, M., 1965).
Toyyibat is a much wider concept, meaning good, clean, wholesome, ethical in
the Islamic concept. In nutrition, toyyibat is much wider than halal, as food must
also be clean, safe, nutritious, healthy and balanced (Abdullah, A., and Huda, N.,
2006). Toyyibat would also mean that agriculture must be undertaken within
sustainable practices (Al Qur’an, 7:58), and in business that things are done with
good intentions (Al Qur’an, 5:5, 2:168).


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In Islam, the individual’s vision, mission and objectives in business is to achieve
both success in this world and the hereafter. This is al-falah. Islam puts very little
restriction upon the scale of worldly success (Al Qur’an, 2:198), except
specifying, it must be reasonable, provides the comforts of worldly life (Al
Qur’an, 7:31), with consideration to the poor and suffering (Al Qur’an, 25:67),
and within the balance of worldly and spiritual life (Al Qur’an, 22:77). Mans
success must also serve the legitimate needs of the ummah (Al Qur’an, 3:1-2,
4:125). This is in great contrast to the singular objective of profit maximization
in contemporary business thinking (Al Qur’an, 6:132, 16:97, 16:93).

Allah (S.W.T.) equipped man with the faculties of understanding right and
wrong, so that he may obtain a bright destiny (Al Qur’an, 90:8-10). Man has a
free choice in what he chooses. Opposition and straying from his true nature
(fitrah) will bring discord to the individual where negative attributes will distort
his true nature, which could lead him into doing evil deeds (Al Qur’an, 30:41,
103:1-30. The individual has his al-iman and al-ilm to keep him from this path of
self destruction (al-fasad), which would manifest itself through nepotism,
favourtism, envy, greed, corruption, injustice and ignorance (Al Qur’an, 33:72).
This in Islam is the influence of satan, manifested in many different ways to man
to lure him away from God’s chosen path for him. Man becomes unfocused
through ignorance and lack of knowledge (Al Qur’an, 2:69).

Achieving al-falah means that man has lived up to God’s trust placed upon him,
through performing his ibadah, while obeying all the laws of the syar’iah. This is
where man has overcome his weaknesses in the service of Allah (S.W.T.)
through righteous deeds (amal), in his obligation of fard kifayah. Man has
reached the state of amanah, fulfilling the trust God has put in him (Al Qur’an,
33:72).

Islam also specifies the way organizations should be operated and managed. As
discussed, an organization must base all its work on al-amal and ibadah with the
overall management objective of achieving al-falah for the organization as a
whole and each individual within it. This is based upon a foundation of al-iman
and al-ilm, within a civilization based upon a tawhid philosophy, so that
employees have the opportunity to achieve taqwa and avoid straying towards the
state of al-fasad. Central to achieving this are the concepts of shura (participation
in decision making and community learning) and adab (justice and rights).

Shura is total organizational community participation in decision making to
ensure an organization gets the best views, is creative, to develop employees
understanding of decisions made, to achieve better implementation of decisions
and strengthen the Islamic fraternity (Hassan, M., A., 1992). Shura is can also be
seen as a organizational control mechanism to prevent management and
individuals within the organization from straying down the path of ignorance,


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greed and oppression (Al Qur’an, 42:36-40), so that the organization can
continue to serve its members and the wider community and thus sustain itself.
Shura creates a positive learning environment within an organization, similar to
the concepts of learning organization discussed later in this section. The Al-
Qur’an states that the concept of shura is mandatory upon an organization (Al
Qur’an, 3:159).

An organization should build its foundations upon the basic principles of human
rights in its administration based on the concept of adab. Adab is based on the
existence and recognition of Allah (S.W.T.) and recognition of his commands
and laws (syar’iah). Within an organizational context, adab persuades man to do
good and avoid evil (al-fasad), in accordance with the nature of man (fitrah) and
nature of his action (al-amal). Adab comprises four major responsibilities, 1.
responsibility to God, 2. responsibility to oneself, 3. responsibility to society and
other human beings, and 4. responsibility to the universe and other creatures
(Lapidus, M., 1984).

Discussion and Conclusions

Over the last few decades Western management ideas and ethics have moved
closer to Islamic principles and ethics. Stephen Covey, a devout practicing
member of The Church of Latter-Day Saints, evangelistically preaches personal
development, fulfillment and spirituality within the context of the organization.
Covey’s first book The Seven Habits of Highly Effective people set a standard of
highly ethical and humanistic principals that all individuals should strive for in
business (Covey, S., R., 1990).

       Be proactive as this will develop the ability to control one’s environment,
        rather than be controlled by it, as is generally the case.
       Begin tasks with the end result in mind, avoid distractions and
        concentrate only on relevant activities, which will make you much more
        productive,
       Organize correctly and undertake the most important tasks first in a step
        by step approach,
       Look for win-win strategies so that all benefit,
       Listen to people first and understand them before you try to make them
        understand you, which will assist in maintaining positive relationships
        with people,
       Look to develop synergy between people which will develop a better
        outcome, greater than what individuals can achieve working by
        themselves, and
       Continually seek self-renewal, spiritually, mentally, emotionally, socially
        and physically.




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Covey’s book sold over 15 million copies and launched him on a career of
consulting to many of the top Fortune 500 companies. Covey built a training and
consultancy company which has over 12,000 direct facilitators with curriculum
materials translated into numerous languages. Covey’s organization has also
developed pilot programs with cities wishing to become principal centered
communities. Covey’s set of life rules is not without their critics who claim his
ideals are too idealistic and difficult to implement as well as being seen as a
quick fix approach. However, this does not detract from the extremely large
following of devotees to Covey’s methods growing around the world. There are
similarities with Peter Drucker, Dale Carnegie and David Allen in the approach.
Dale Carnegie’s work is also on the rise again in popularity and consequently,
corporations are taking notice of the importance of employee personal growth
within the corporate environment.

The ideas of empowerment continued through the 1990’s with observable
changes in the ways corporations set up their internal structures. Ratios between
employees and supervisors decreased dramatically and support staff in offices
also decreased dramatically with executives doing their own typing,
photocopying, etc. Secretaries were replaced with assistants who became
involved in the managerial work itself. One cannot forget that there were other
factors like the development of information technology and need of firms to cost
cut staff to cope with the downturns and recession in the economy during the
early 1990’s. Corporations with information technology could, where before they
could not decentralize decision making and operate with less middle
management. With some skepticism, one could come to the conclusion that the
concept of empowerment, an espoused word in corporate vocabularies, was
either misunderstood or malpractice, intentionally or unintentionally. However,
continuing along the lines of Argyris, McGregor, Kanter and others, Quinn Mills
and Bruce Friesen espoused empowerment as something far beyond management
delegation but as a management style (Mills, Q., D. and Friesen, B., 1995).
Although there is more than fifty years of management thinking supporting the
philosophy of empowerment, it still remains to be seen whether it is a fad or
substantial change in the way management does things.

Peter Senge is the Director for Organizational Learning at the Sloan Business
School at MIT in Boston. He was one of the high profile academics during the
1990’s and propelled the concept of Learning Organisation into the management
vocabulary. Senge defines the learning organisation “where people continually
expand their capacity to create the results they truly desire, where new and
expansive patterns of thinking are nurtured, where collective aspiration is set
free, and where people are continually learning to see the whole together”
(Senge, P., 1990). Such organizations according to Senge will be able to face the
rapidly changing environment with flexibility and adaptiveness, driven by
people’s willingness and capacity to learn at all levels. However current
organization structures and form are not conducive to learning and people


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although having great capacity to learn, do not have the tools needed (Senge, P.,
1990):

Senge believes that people want to be part of something bigger than themselves
to grow and this is where they have opportunities to ‘re-create’ themselves. The
prevailing method of learning in organizations is adaptive learning focused on
survival, but for a learning organization there must also be generative learning,
organizational learning disabilities can be overcome. Generative learning
requires a mastering of five disciplines;

       systems thinking; seeing the world and events as a whole, where forces
        behind them are related. This helps us to see relationships and helps us to
        see how to change things effectively with minimum effort, i.e., to find
        leverage points in the system.
       personal mastery; the process of continually deepening and enriching
        our personal visions, the focusing of energies, developing patience and
        seeing reality objectively.
       mental models; are unconscious metaphors of how we see things, which
        influence how we act. If we can understand how we see things, we are in
        a better position to see reality more objectively.
       building shared vision; to develop a shared picture which will create
        commitment, rather than just compliance by individuals, and
       team learning; is the ability of the group to rid themselves of their
        assumptions and begin to think together. This must be done openly
        without anyone trying to win.

These disciplines can be focused towards seeing wholes, rather than parts, seeing
people as active participants, rather than helpless reactors and to creating the
future, rather than reacting to the past.

Senge and his team spent many years developing this process. However
companies found it extremely difficult to implement as managers were unwilling
to give up power, orgainisations didn’t give enough flexibility and authority to
staff, individuals were worry about taking on the responsibility, managers and
employees just simply didn’t have the skills and the process was undermined by
organizational politics, something which is not directly tackled in Senge’s
process. Learning organizations are fundamentally different from authoritarian
organizations and it was beyond management to let go and make these radical
changes. Learning organization is not a quick fix as many had assumed, but a
daunting task requiring exploration of individuals’ performance, personality and
ambitions in life, something beyond many people’s willingness to commit to.
There are few organizations that resemble Senge’s model and while business
wants to develop long term growth and stability, their focus is on enhancing
brand recognition and status (Klein, N., 2001), intellectual capital and knowledge
and product development and ensuring production and distribution efficiency

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(Leadbeater, C., 2000), and solid financial returns (Hutton, W., 1995). There
have been many suggestions that Senge’s model is just too idealistic and perhaps
ahead of its time because of its revolutionary approach (Van Maurik, J., 2001)
and that it will take people to really make a commitment to organizational life in
new ways. In 1994, Senge with his colleagues published the fieldbook (Senge, P.,
Roberts, C., Ross, R., Smith, B. and Kleiner, A., 1994) providing more ideas and
suggestions about how to develop the process of learning organization.

The above Western management ‘gurus’ have had great impact upon the
corporate world and way management is taught at business schools. One can also
see that Senge’s philosophies are not much different from the Islamic concepts of
management espoused earlier in this paper. In the world where 20% of the
population follow Islam, there is little evidence that Islamic management
principals are practiced in Islamic countries of South East Asia. Ironically, unlike
the ‘West’, Islamic Scholars, in agreement with Brother Umer Chapra’s
Observations have not agreed due to various interpretations of Islam to a
universal Islamic business model for the Islamic World to embrace and espouse.
Western management scientists have taken the initiative on similar principals that
were laid down in the Al Qu’ran and Hadiths, more than 1500 years ago.
Indonesia, Malaysia and Thailand are developing Halal food hubs without taking
into consideration the underlying Tawhid principals to make these proposed hubs
holistic in their approach to Islamic business. Our hope lies in the education
sector, where the need to train new entrepreneurs is on the top of the agenda in
this region. Here is where the opportunity lies to train new entrepreneurs within
the Islamic paradigm, which appears consistent with new ‘Western’ management
philosophies. Research is required to prove to our ummah, that Islamic
management principals are in their best interests and will correlate with Al-Falah,
their success. One can see some hope that the setting up of a number of new
courses in Islamic business in both Malaysia and Thailand is a step in the right
direction, but an Islamic management model must be fully developed, researched
and debated, and finally taught in a secular way to inspire its practical use in the
business world.


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                                                                                   135

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Towards an Islamic Business Model

  • 1. International Journal of Business and Technopreneurship Volume 2, No.1, February 2012 [121-135] Towards an Islamic Business Model: A Tawhid Approach Mohd. Murray Hunter1 ABSTRACT World events and media portrayal of Islam over the last few decades has projected negative images, which are based on a total misunderstanding of Islam and the principals it encompasses. Predominantly, Islam through many eyes is seen as a homogenous view of the world, where many elements of the media have stereotyped it as an extreme religion. This situation has not been assisted by the lack of published academic and intellectual thought, which could assist in developing more balanced views about what the principals of Islam stand for. The focus of most published works on Islamic economics and business has been in the domains of finance and morals, which leads most to the conclusion that Islam has little to contribute in the theories of economics and business. This paper postulates that within the Al-Qur’an and Hadith there exists not only a moral code of conduct of business but a complete management and business model, which offers an alternative business paradigm to conventional ‘Western’ management theories. In fact, many ‘Western’ management theories within the last few decades have come closer to the Tawhid model of business, which is presented in this paper. This paper will also highlight the gap between Tawhid principals and the reality of business today, and discuss various views as to whether Tawhid and Syar’iah compliance is a utopian ambition of Muslims or mandatory upon them. The importance of Toyyibat, often neglected in halal hub concepts will be discussed, along with its implications on Musharakah business organization in performing Ibadah in daily life. Business and personal dysfunctions will be viewed through the concept of Al-fasad and the underlying Islamic Psychology theories explaining this. The concepts of Shu’ra and Adab as control and strategic mechanisms within the Musharakah will be discussed. Keywords: Business model, Islam, Tawhid, management theories. 1. INTRODUCTION World events and media portrayal of Islam over the last few decades has projected negative images, which are based on a total misunderstanding of Islam and the principals it encompasses Hafez, K., (2000). Predominantly, Islam through many eyes is seen as a homogenous view of the world, where many elements of the media have stereotyped (Policy Bulletin, 2005), it as an extreme religion. This situation has not been assisted by the lack of published academic 1 MOHD. MURRAY HUNTER, School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), Perlis, Malaysia
  • 2. Mohd. Murray Hunter / Towards an Islamic Business Model … and intellectual thought (Hassan, R., 2006), which could assist in developing more balanced views about what the principals of Islam stand for. The focus of most published works on Islamic economics and business has been in the domains of finance and morals (Shams, R., 2004), which leads most to the conclusion that Islam has little to contribute in the theories of economics and business. The first and most comprehensive model of Islamic economy in modern times was published by Dr. M. Umer Chapra in the early 1990’s. His hypothesis was that existing economic models of capitalism, Marxism, socialism and the welfare state have failed to provide full employment, remove poverty, fulfill needs and minimize inequalities of income distribution. Both the market and centrally planned models have been weak in providing overall wellbeing, where problems of family disintegration, conflict and tensions, crime, alcoholism, drug addiction and mental illness have indicated a lack of happiness and contentment in the life of individuals. Dr. Chapra stated that a new system needs to be considered which could optimize human wellbeing and presented an Islamic model of economy, which never been tried or implemented in any world economy and has potential to solve common economic problems due to the overall humanitarian goal of achieving the wellbeing of all members of society (Chapra, M., U., 1990). Dr. Chapra in an on-line interview was very critical of the development of Islamic economic and business theories claiming they were unbalanced in their approaches. He was reported to state that “Primary attention has been given so far to Islamic Finance. This has led to the false impression that interest-free finance is all that Islamic Economics has to offer. Since most of the governments in Muslim countries are not yet convinced that interest-free finance is workable, excessive emphasis on it has created a resistance in official circles against Islamic Economics. They find it to be of little value. This is unfortunate. We must blame ourselves for this. Islam is a complete way of life and is capable of solving the problems of not only Muslim countries, but also of mankind” (Chapra, M., U., 1990). In the same interview Dr. Chapra said that it was the responsibility of Islamic intellectuals to show how Islamic economics could solve the socio- economic problems that humankind faced. This is in great need because there is a distinct lack of theoretical and empirical analysis to show that an Islamic strategy can help solve economic problems, particularly with the current state of the Islamic world, where there is decline in moral values, exploitive financial systems, illegitimate governments, landlordism, lack of education, absence of justice and ineffective operation of incentives and deterrents. Dr. Chapra believes that there is great repetitiveness in what is written about Islamic economics which is not serving any cause. An Islamic alternative needs to be spelt out, which can only really be done after the real position in Islamic countries is analysed, i.e., how individuals, families, firms and governments actually behave, so the gap between ideals and reality can be measured and Islamic remedies developed. 122
  • 3. International Journal of Business and Technopreneurship Volume 2, No.1, February 2012 [121-135] The message of Islam forms its basis from the Al-Qur’an, which is the direct word of Allah (S.W.T.). The Hadĭths are documents made up of lessons taken from the life of the Messenger Muhammad (S.A.W.), written down by a number of apostles, which put the knowledge from the Al-Qur’an in both context in which they were revealed and assist in developing a general and universal significance (Al-Qur’an, 3:164). Without the Hadĭths many important aspects of Islam would not be known today and the Al-Qur’an would be at the mercy of those who misinterpret it (Koya, P.K., 1996). Need for an Islamic Model of Business To date “The fanaticism and prejudice for Western managerial systems have also, among other things, veiled the relevancy of Islam as a model of management, as well as generating a cynical reaction that the Islamic model existed in history and concept only, but never practiced in modern life, even by countries with a Muslim Majority” (Hassan, M., A., 1992). Islamic scholars argue three main reasons for the need to develop and implement an Islamic business framework; 1. The nature of man: Man has both the potential to rise to great spiritual heights and also disintegrate into total immorality. Man’s ability to act rightly or wrongly is a matter of moral choice. Under the Islamic viewpoint, man’s purpose on earth to carry out ibadah (relates man to Allah {S.W.T} through spiritual acts) (Al-Qur’an, 51:56) and follow God’s will with total devotion, according to his natural disposition (fitrah); where everything fits into the divine pattern under the laws of Allah (S.W.T) (Al-Qur’an, 30:30). Submission to the laws of Allah (S.W.T) brings harmony to man, however man was created with many weaknesses (Al-Qur’an, 4:28), forgetfulness (Al-Qur’an, 20:115), greed for material comforts and power (Al-Qur’an, 102:1-2), is capable of oppressiveness and ignorance (Al-Qur’an, 33:72), is rash and impatient (Al-Qur’an, 17:11), stringy and miserably (Al-Qur’an, 17:100), ungrateful (Al-Qur’an, 17:67), quarrelsome (Al-Qur’an, 18:54), ruthless (Al-Qur’an, 70:19-20), and full of self interest (Al-Qur’an, 4:128), which can easily lead him astray. 2. The amoral society: General society has become amoral and lapsed in faith, believing that truth and reality is based on what can be touched, smelled, seen, heard and tasted. This has lead to a society that has become materialistic and less spiritual. This absence of spirituality is leading business into immoral activities such as stealing; lying, fraud and deceit, making people believe that they cannot succeed without pursuing the same practices (Beekum, R., I., 1996). 123
  • 4. Mohd. Murray Hunter / Towards an Islamic Business Model … 3. The underdevelopment of Islamic societies: Approximately 80% of the World’s Muslins live in poverty, as cultural minorities in other countries, with high incidences of unemployment and low productivity (Mohsin, M., 1995). Countries with majority Muslin populations, are declining in their knowledge generation, research, innovation and educational standards (Mehar, A., 2004), have a generally a lower life expectancy, higher illiteracy rates, lower GDP per capita rates with the majority of people living in fragile and non-arable lands, poorer infrastructure and water supplies and a larger number of dependents than the non-Islamic World (Kahf, M., 2003). Islamic GDP as a percentage of total World GDP is estimated to be only 45% of what it should be, in order to be on par with the rest of the world (Beal, T., 2006). The basic Islamic principles and their interrelationships are shown in figure 1 below. Tahwid Fard’ain Al-Iman Syar’iah Ad-Din Fard Kifayah Al-Ilm Halal Toyyibat Al-Amal Musharakah Ibadah Al-Ta’awun Shu’ra Adab Al-Fasad Amanah Al-Falah Ummah Figure 1: An Islamic Business Framework The Al-Qur’an was revealed to the Prophet Muhammad (SAW), who was born into a trading family and brought up by Abu Talib, who was a trader. Society in the Prophet’s time was almost totally dependent on trade as a means to earn a living and unlike any other religion, the Al-Qur’an is heavily written in the 124
  • 5. International Journal of Business and Technopreneurship Volume 2, No.1, February 2012 [121-135] metaphor of business and trade. Within many parts of the Al-Qur’an life is paralleled to a business venture, where one earns profits to gain entry into heaven – profits meaning faith and good deeds to others and those that accept Allah’s (SWT) guidance as a bargain to save them from punishment on judgment day (Al-Qur’an, 35:29; 26:207; 17:82). Islam urges individuals to strive their utmost to earn large monetary rewards and spiritual profits, while at the same time being inspired to be successful and honest people (Al-Qur’an, 2:164). This is part of the concept of ad-din, which makes material and spiritual pursuits inseparable, where one’s whole life is concerned with the needs of humankind here on earth to secure a comfortable life in the Hereafter (Al-Qur’an, 5:3). Consequently, Islam does not prohibit worldly success (Al Qur’an, 2:168), in fact Allah (SWT) has provided opportunities for humankind to obtain success and it is certainly the responsibility of the individual to do so (Al Qur’an, 14:32-34). However involvement in business should also carry with it benevolent intentions for others while seeking success for oneself (Al Qur’an, 24:37). Islam espouses a market economy with freedom of the individual to operate a business with minimal outside interference; “He who brings goods to the market is blessed with bounty, he who withholds them is cursed.” (Ibn Majah & Al Hakim) A market mechanism is urged with free flowing knowledge without exploitation by middlemen; “Do not chase after those who are going to the market before they reach the place.” (Al-Bukhari & Muslim) Islam also prohibits price manipulation; “Anyone who withholds goods until the price rises is a sinner.” (Muslim). Thus Islam espouses that free trade is a major factor in the enhancement of living standards of the general community, subject to some constraints on business in the interests of the wider community. Central to Islam is Tawhid “…a man’s commitment to Allah, the focus of all his reverence and gratitude, the only source of value. What Allah desires for man becomes value for him, the end of all human endeavour (Siddiqi, M., N., 2005).” Tawhid is the Islamic way of life, the fundamental of all Islamic civilization, which is process, means and end together. Tawhid is both the essence of the individual and the society he or she lives in. Tawhid is acceptance of one creator 125
  • 6. Mohd. Murray Hunter / Towards an Islamic Business Model … and His divine guidance of humanity (Al Qur’an, 2:170, 43:22-24, 7:28-29). Tawhid implies both the mission and morality of humankind in both social and spiritual contexts. Mankind’s responsibilities under Tawhid fall into two categories, fard’ain which is an individual’s obligation to perform his or her religious duties and fard kifayah, which is an obligation for man to serve the entire community, through services to each other, necessary for the community to live safely and comfortably. Thus the obligation to improve the Muslim Ummah (community) falls under fard kifayah (Al Qur’an, 22:77), where undertaking business is the principal method (Al Qur’an, 2:275) of improving the economy and community; “Be involved in business as nine out of ten sources of income lie in business” (Ihya) Discussion of the Model Components The building blocks of Tawhid are the concepts of al-iman (belief), al-ilm (knowledge) and al-amal (pious acts and efforts). Al-iman is the belief in the existence of one God and Creator, with a commitment to His teachings and revelations, revealed through the Al-Qur’an, and Prophets, through the Hadĭths and Sunnah (What the Prophet Muhammad (S.A.W.) said, did, agreed or disagreed to). Our faith in Allah (S.W.T.) is reflected in our daily behavour, influenced by our moral system formed and contained within us. It is our inner self; “Faith is not expectations and not outward ornamentations, but implanted in the heart and realized through actions.” (Ibn Najjar & Dailami) Al-iman is deepened by al-ilm (Al Qur’an, 17:36), which is the responsibility of all Muslims to seek (Al Qur’an, 92:4, 29:69) in order to fulfill and perform al- amal. Knowledge (spiritual, wisdom and scientific) is the foundation of all acts of al-amal which would be futile and unproductive without the search for further knowledge to enhance the wellbeing of society (Al Qur’an, 31:20). Islam places great importance on scientific discovery, knowledge and wisdom to develop civilization (Al Qur’an, 35:28). Al-iman and al-ilm manifested through al-amal is the basis of the advancement of civilization for the benefit of humankind and the Ummah (Muslim community), in particular. This is undertaken under the principal of ad-din, mentioned above, which is referred to as ibadah. In Islam a person, who of faith, knowledge and pious devotion, manifested in effort and acts, using reason and experience and adheres to the teachings of the Al-Qur’an and Prophets is a person of Taqwa, adhering to the philosophy of 126
  • 7. International Journal of Business and Technopreneurship Volume 2, No.1, February 2012 [121-135] Tawhid. He is fulfilling his purpose on earth to perform ibadah (Al Qur’an, 51- 56) to God, through obedience (ta’ah), which conforms to his true and essential nature (fitrah) of man. This relates man to God through everything an individual does, including spiritual duties, thoughts, actions and deeds to other people (Al Qur’an, 2:21). As man operates in a social environment, Islam prescribes a number of forms of business organization, through which his obligations can be fulfilled. A mushharakah can take a number of forms; a) Mudarabah: Partnership where one manages the partnership and another supplies the financial support, b) Shirkah: where two or more individuals pool financial resources and share profit and loss on an agreed ratio and held liable to the extent of their capital, and c) Syari’ah: each partner is able to operate other businesses, independent of the principal business. Such business organizations are founded and operated on the principal of al- ta’awun (mutual assistance and cooperation) among members of a society for both their mutual benefit and that of a society as a whole (Ismail, A., H., 1992). Islamic business is governed by the rules of syar’iah, the path by which all Muslims should follow. The syar’iah is the divine law that establishes the standards of justice and human conduct, as well as what is permitted and prohibited in action. The syar’iah is based on the Al-Qur’an, Sunnah and interpretations by Islamic scholars. Some Muslim scholars have stated that these standards are beyond human and are a goal or path of guidance (Doi, I., A., R., 1981), where others see these utopian ideals as mandatory for advancement of the community (Al-Buraey, M., A., 1988). Central to the syar’iah are the concepts of halal and Toyyibat, which govern all the economic activities of man in wealth production and consumption of wealth, where certain means of gaining a livelihood are declared unlawful (Chaudry, M., S., 2006). Halal means lawful or permitted for Muslins (Halal-Haram Guide, 2006), a concept that is much wider than just issues of food, concerning as to whether things are undertaken according to the syar’iah (Amin, M., 1965). Toyyibat is a much wider concept, meaning good, clean, wholesome, ethical in the Islamic concept. In nutrition, toyyibat is much wider than halal, as food must also be clean, safe, nutritious, healthy and balanced (Abdullah, A., and Huda, N., 2006). Toyyibat would also mean that agriculture must be undertaken within sustainable practices (Al Qur’an, 7:58), and in business that things are done with good intentions (Al Qur’an, 5:5, 2:168). 127
  • 8. Mohd. Murray Hunter / Towards an Islamic Business Model … In Islam, the individual’s vision, mission and objectives in business is to achieve both success in this world and the hereafter. This is al-falah. Islam puts very little restriction upon the scale of worldly success (Al Qur’an, 2:198), except specifying, it must be reasonable, provides the comforts of worldly life (Al Qur’an, 7:31), with consideration to the poor and suffering (Al Qur’an, 25:67), and within the balance of worldly and spiritual life (Al Qur’an, 22:77). Mans success must also serve the legitimate needs of the ummah (Al Qur’an, 3:1-2, 4:125). This is in great contrast to the singular objective of profit maximization in contemporary business thinking (Al Qur’an, 6:132, 16:97, 16:93). Allah (S.W.T.) equipped man with the faculties of understanding right and wrong, so that he may obtain a bright destiny (Al Qur’an, 90:8-10). Man has a free choice in what he chooses. Opposition and straying from his true nature (fitrah) will bring discord to the individual where negative attributes will distort his true nature, which could lead him into doing evil deeds (Al Qur’an, 30:41, 103:1-30. The individual has his al-iman and al-ilm to keep him from this path of self destruction (al-fasad), which would manifest itself through nepotism, favourtism, envy, greed, corruption, injustice and ignorance (Al Qur’an, 33:72). This in Islam is the influence of satan, manifested in many different ways to man to lure him away from God’s chosen path for him. Man becomes unfocused through ignorance and lack of knowledge (Al Qur’an, 2:69). Achieving al-falah means that man has lived up to God’s trust placed upon him, through performing his ibadah, while obeying all the laws of the syar’iah. This is where man has overcome his weaknesses in the service of Allah (S.W.T.) through righteous deeds (amal), in his obligation of fard kifayah. Man has reached the state of amanah, fulfilling the trust God has put in him (Al Qur’an, 33:72). Islam also specifies the way organizations should be operated and managed. As discussed, an organization must base all its work on al-amal and ibadah with the overall management objective of achieving al-falah for the organization as a whole and each individual within it. This is based upon a foundation of al-iman and al-ilm, within a civilization based upon a tawhid philosophy, so that employees have the opportunity to achieve taqwa and avoid straying towards the state of al-fasad. Central to achieving this are the concepts of shura (participation in decision making and community learning) and adab (justice and rights). Shura is total organizational community participation in decision making to ensure an organization gets the best views, is creative, to develop employees understanding of decisions made, to achieve better implementation of decisions and strengthen the Islamic fraternity (Hassan, M., A., 1992). Shura is can also be seen as a organizational control mechanism to prevent management and individuals within the organization from straying down the path of ignorance, 128
  • 9. International Journal of Business and Technopreneurship Volume 2, No.1, February 2012 [121-135] greed and oppression (Al Qur’an, 42:36-40), so that the organization can continue to serve its members and the wider community and thus sustain itself. Shura creates a positive learning environment within an organization, similar to the concepts of learning organization discussed later in this section. The Al- Qur’an states that the concept of shura is mandatory upon an organization (Al Qur’an, 3:159). An organization should build its foundations upon the basic principles of human rights in its administration based on the concept of adab. Adab is based on the existence and recognition of Allah (S.W.T.) and recognition of his commands and laws (syar’iah). Within an organizational context, adab persuades man to do good and avoid evil (al-fasad), in accordance with the nature of man (fitrah) and nature of his action (al-amal). Adab comprises four major responsibilities, 1. responsibility to God, 2. responsibility to oneself, 3. responsibility to society and other human beings, and 4. responsibility to the universe and other creatures (Lapidus, M., 1984). Discussion and Conclusions Over the last few decades Western management ideas and ethics have moved closer to Islamic principles and ethics. Stephen Covey, a devout practicing member of The Church of Latter-Day Saints, evangelistically preaches personal development, fulfillment and spirituality within the context of the organization. Covey’s first book The Seven Habits of Highly Effective people set a standard of highly ethical and humanistic principals that all individuals should strive for in business (Covey, S., R., 1990).  Be proactive as this will develop the ability to control one’s environment, rather than be controlled by it, as is generally the case.  Begin tasks with the end result in mind, avoid distractions and concentrate only on relevant activities, which will make you much more productive,  Organize correctly and undertake the most important tasks first in a step by step approach,  Look for win-win strategies so that all benefit,  Listen to people first and understand them before you try to make them understand you, which will assist in maintaining positive relationships with people,  Look to develop synergy between people which will develop a better outcome, greater than what individuals can achieve working by themselves, and  Continually seek self-renewal, spiritually, mentally, emotionally, socially and physically. 129
  • 10. Mohd. Murray Hunter / Towards an Islamic Business Model … Covey’s book sold over 15 million copies and launched him on a career of consulting to many of the top Fortune 500 companies. Covey built a training and consultancy company which has over 12,000 direct facilitators with curriculum materials translated into numerous languages. Covey’s organization has also developed pilot programs with cities wishing to become principal centered communities. Covey’s set of life rules is not without their critics who claim his ideals are too idealistic and difficult to implement as well as being seen as a quick fix approach. However, this does not detract from the extremely large following of devotees to Covey’s methods growing around the world. There are similarities with Peter Drucker, Dale Carnegie and David Allen in the approach. Dale Carnegie’s work is also on the rise again in popularity and consequently, corporations are taking notice of the importance of employee personal growth within the corporate environment. The ideas of empowerment continued through the 1990’s with observable changes in the ways corporations set up their internal structures. Ratios between employees and supervisors decreased dramatically and support staff in offices also decreased dramatically with executives doing their own typing, photocopying, etc. Secretaries were replaced with assistants who became involved in the managerial work itself. One cannot forget that there were other factors like the development of information technology and need of firms to cost cut staff to cope with the downturns and recession in the economy during the early 1990’s. Corporations with information technology could, where before they could not decentralize decision making and operate with less middle management. With some skepticism, one could come to the conclusion that the concept of empowerment, an espoused word in corporate vocabularies, was either misunderstood or malpractice, intentionally or unintentionally. However, continuing along the lines of Argyris, McGregor, Kanter and others, Quinn Mills and Bruce Friesen espoused empowerment as something far beyond management delegation but as a management style (Mills, Q., D. and Friesen, B., 1995). Although there is more than fifty years of management thinking supporting the philosophy of empowerment, it still remains to be seen whether it is a fad or substantial change in the way management does things. Peter Senge is the Director for Organizational Learning at the Sloan Business School at MIT in Boston. He was one of the high profile academics during the 1990’s and propelled the concept of Learning Organisation into the management vocabulary. Senge defines the learning organisation “where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning to see the whole together” (Senge, P., 1990). Such organizations according to Senge will be able to face the rapidly changing environment with flexibility and adaptiveness, driven by people’s willingness and capacity to learn at all levels. However current organization structures and form are not conducive to learning and people 130
  • 11. International Journal of Business and Technopreneurship Volume 2, No.1, February 2012 [121-135] although having great capacity to learn, do not have the tools needed (Senge, P., 1990): Senge believes that people want to be part of something bigger than themselves to grow and this is where they have opportunities to ‘re-create’ themselves. The prevailing method of learning in organizations is adaptive learning focused on survival, but for a learning organization there must also be generative learning, organizational learning disabilities can be overcome. Generative learning requires a mastering of five disciplines;  systems thinking; seeing the world and events as a whole, where forces behind them are related. This helps us to see relationships and helps us to see how to change things effectively with minimum effort, i.e., to find leverage points in the system.  personal mastery; the process of continually deepening and enriching our personal visions, the focusing of energies, developing patience and seeing reality objectively.  mental models; are unconscious metaphors of how we see things, which influence how we act. If we can understand how we see things, we are in a better position to see reality more objectively.  building shared vision; to develop a shared picture which will create commitment, rather than just compliance by individuals, and  team learning; is the ability of the group to rid themselves of their assumptions and begin to think together. This must be done openly without anyone trying to win. These disciplines can be focused towards seeing wholes, rather than parts, seeing people as active participants, rather than helpless reactors and to creating the future, rather than reacting to the past. Senge and his team spent many years developing this process. However companies found it extremely difficult to implement as managers were unwilling to give up power, orgainisations didn’t give enough flexibility and authority to staff, individuals were worry about taking on the responsibility, managers and employees just simply didn’t have the skills and the process was undermined by organizational politics, something which is not directly tackled in Senge’s process. Learning organizations are fundamentally different from authoritarian organizations and it was beyond management to let go and make these radical changes. Learning organization is not a quick fix as many had assumed, but a daunting task requiring exploration of individuals’ performance, personality and ambitions in life, something beyond many people’s willingness to commit to. There are few organizations that resemble Senge’s model and while business wants to develop long term growth and stability, their focus is on enhancing brand recognition and status (Klein, N., 2001), intellectual capital and knowledge and product development and ensuring production and distribution efficiency 131
  • 12. Mohd. Murray Hunter / Towards an Islamic Business Model … (Leadbeater, C., 2000), and solid financial returns (Hutton, W., 1995). There have been many suggestions that Senge’s model is just too idealistic and perhaps ahead of its time because of its revolutionary approach (Van Maurik, J., 2001) and that it will take people to really make a commitment to organizational life in new ways. In 1994, Senge with his colleagues published the fieldbook (Senge, P., Roberts, C., Ross, R., Smith, B. and Kleiner, A., 1994) providing more ideas and suggestions about how to develop the process of learning organization. The above Western management ‘gurus’ have had great impact upon the corporate world and way management is taught at business schools. One can also see that Senge’s philosophies are not much different from the Islamic concepts of management espoused earlier in this paper. In the world where 20% of the population follow Islam, there is little evidence that Islamic management principals are practiced in Islamic countries of South East Asia. Ironically, unlike the ‘West’, Islamic Scholars, in agreement with Brother Umer Chapra’s Observations have not agreed due to various interpretations of Islam to a universal Islamic business model for the Islamic World to embrace and espouse. Western management scientists have taken the initiative on similar principals that were laid down in the Al Qu’ran and Hadiths, more than 1500 years ago. Indonesia, Malaysia and Thailand are developing Halal food hubs without taking into consideration the underlying Tawhid principals to make these proposed hubs holistic in their approach to Islamic business. Our hope lies in the education sector, where the need to train new entrepreneurs is on the top of the agenda in this region. Here is where the opportunity lies to train new entrepreneurs within the Islamic paradigm, which appears consistent with new ‘Western’ management philosophies. Research is required to prove to our ummah, that Islamic management principals are in their best interests and will correlate with Al-Falah, their success. One can see some hope that the setting up of a number of new courses in Islamic business in both Malaysia and Thailand is a step in the right direction, but an Islamic management model must be fully developed, researched and debated, and finally taught in a secular way to inspire its practical use in the business world. REFERENCES Abdullah, A., & Huda, N. (2006). ‘Nutrition Security in Muslim Countries: The Drive Towards a Healthy Ummah’ in Saifuddeen, S., M., Mohd. Salleh, S., and Sobian, A., Food and Technological Progress: An Islamic Perspective, Kuala Lumpur, MPH Publishing, pp. 173. Al-Buraey, M., A. (1988). Administrative Development: An Islamic Perspective, London, Kegan Paul International, pp. 145. 132
  • 13. International Journal of Business and Technopreneurship Volume 2, No.1, February 2012 [121-135] Amin, M. (1965). Wisdom of the Prophet Muhammad, Lahore, Pakistan, Sh. Muhammad Ashraf. Beal, T., (2006). The Global Islamic Economy: A rough estimate of the position of Islamic peoples in the global economy, paper presented to the Seminar on Islam And The Global Economy Malaysian And Nz Perspectives, Wellington, New Zealand, Tuesday 13th June. (http://www.vuw.ac.nz/~caplabtb/beal.html, Accessed 19th December 2006). Beekum, R., I. (1996). Islamic Business Ethics, Herndon, VA., International Institute of Islamic Thought. Chapra, M., U. (1990). Islam and the Economic Challenge, Leicester, UK., Islamic Foundation and Virginia, USA., The International Institute of Islamic Thought. Chaudry, M., S. (2006). Social and Moral Code of Islam, Batu Caves, Selangor, Malaysia, Masterpiece Publications, pp. 15. Covey, S., R. (1990). Principal Centred Leadership, New York, Free Press. Doi, I., A., R. (1981). Non-Muslims Under Syar’iah, Lahore, Kazi Publications, pp.4. Hafez, K. (2000). ‘The West and Islam in the Mass Media: Cornerstones for a New International Culture of Communication in the 21st Century’ Discussion Paper C61,Centre for European Integration Studies, Rheinische Friedrich Wilhelms-Universatät, Bonn. Halal-Haram Guide. (2006). Penang, Consumers Association of Penang, P. 17. Hassan, M., A. (1992). The Tawhidic Approach in Management and Public Administration:Concepts, Principals and an Alternative Model, Kuala Lumpur, National Institute of Public Management, pp. 6-7. Hassan, R. (2006). ‘Islamic world faces intellectual stagnation’, Asia News Network, http://www.nationmultimedia.com/2006/11/04/opinion/opinion_30018026. php, (accessed 6th November 2006). Hutton, W. (1995). The State We’re In, London, Jonathan Cape. Islamic Voice, ‘Islamic Economics Offers the Best to Mankind’, 133
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  • 15. International Journal of Business and Technopreneurship Volume 2, No.1, February 2012 [121-135] Shams, R. (2004). ‘A Critical Assessment of Islamic Economics’, HWWA Discussion Paper 281, Hamburg Institute of International Economics, Hamburg, Germany. Siddiqi, M., N. (2005). ‘Tawhid: The Concept and Process’, in Syed Agil, S., O. and Ghazali, A., (Eds.), Readings in the Concept and Methodology of Islamic Economics, Kuala Lumpur, CERT Publications, P.1. Van Maurik, J. (2001). Writers on Leadership, London, Penguin. 135