SlideShare a Scribd company logo
1 of 6
When deciding whether to incorporate
Adsense into your website there are
several factors to consider. Many feel that
it diminishes their brand, whilst others
see it as a useful tool for visitors which
creates revenues and makes their
content profitable.
The choice can largely come down to the
commercial goals and the purpose of
your website. Many businesses who sell
products decide to place Adsense adverts
within their website. This would appear
to be a strange choice, opening up
opportunities for rivals to promote their
service or product to your potential
customer base.
Many publishers claim that they are only
doing this to allow companies who
provide ancillary services to advertise.
These claims have some merit, as those
who for example sell pillows could
provide those who sell bedding with an
opportunity to advertise.
Although this would make sense, there
are still those online retailers who allow
rivals to penetrate their audience. Many
claim that there are still benefits in
allowing your direct competitors to
advertise within your website. One of
these is that ultimately if visitors wish to
see your competitors they would be able
to see them through a Google search
regardless. This may be true however the
thought of an established brand like
coco-cola having a Pepsi advert in their
website is not even a possibility.
The best way to profit from the Internet
Another factor which is considered in
this situation is that publishers do not
feel that Adsense is effective in making
conversions. They feel that visitors who
would click on adverts are not highly
qualified customers, as they would
quickly navigate to the materials or
products that interest them if they were.
Despite Adsense being a questionable
choice for online retailers, it is surely a
good supplementary service for other
varieties of online publishers. For
example, a website which provides a free
service like dictionary.com gets high
levels of traffic, and is able to make their
service profitable through adsense. This
has been the case for Bloggers who
originally provided content free of
charge, being unable to reach the scale
that is necessary to contract with
advertisers directly.
This could also apply to other previously
free services, including wider forms of
information broadcast, and news for
example. In 2006 a man who later
published a selection of Videos claims to
make $19,000 a month through adsense,
claiming that he was also contacted
through Google to help him increase the
CTR (Click Through Rate) that he
achieved. The thought of success like this
has been a major factor in stimulating
online publishers to opt for Adsense.
Many publishers also claim that adsense
makes their website look more
professional. Those who are able to
contract with advertisers are generally
seen to provide a service with large
appeal, and therefore those unfamiliar
with the program may feel that the
Adsense advertiser is in this position.
Adsense however, is also aligned with
those publishers who use the service
purely to provide links to adverts.
Everyone has done a Google search,
clicked on an Adwords advert and came
into a website which reads top ten
resources on… This is a major problem,
as is generally something that surfers
find frustrating. If people see that it says
adverts by Google, and they then see
adverts by Google on another site, they
may align that site with consumer
unfriendly practices. This is therefore an
issue which Google has to address, to
maintain Adsense as a reputable service.
Regardless of the disadvantages and the
websites for which the service may be
inappropriate it is still a useful tool for
website visitors. Those who visit a
website, and click on a link provide
revenues for the publisher, whilst those
who provide free services are able to
generate revenue.
The only fear that Google has, is that rival
PPC programs offer better deals to
publishers and they decide to go
elsewhere, therefore taking advertisers
with them. However, ultimately it is best
for advertisers and publishers if they
largely remain in same PPC circuit.
The best way to profit from the Internet

More Related Content

Recently uploaded

CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun serviceanilsa9823
 
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...Niamh verma
 
9892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x79892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x7Pooja Nehwal
 
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual serviceanilsa9823
 
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost LoverPowerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost LoverPsychicRuben LoveSpells
 
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,Pooja Nehwal
 
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝soniya singh
 
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...wyqazy
 

Recently uploaded (8)

CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
 
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
 
9892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x79892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x7
 
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
 
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost LoverPowerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
 
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
 
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
 
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
 

Featured

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming LanguageSimplilearn
 

Featured (20)

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
 

Way to profit more than three thousand dollars from YouTube

  • 1. When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable. The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base. Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise.
  • 2. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise. Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility. The best way to profit from the Internet
  • 3. Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were. Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale
  • 4. that is necessary to contract with advertisers directly. This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense. Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large
  • 5. appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position. Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service. Regardless of the disadvantages and the
  • 6. websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue. The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit. The best way to profit from the Internet