Bashundhara Group Communication Problem

1. Baup

2. Company profile
• Type of company Real estate Business conglomerates.
• Industry Real estate manufacturing.
• Products/service Paper
Steel
LPG bottling
Tissue paper
Cement
Land project
• Employees approx. 8100

3. Founder of Bashundhara
Group

4. Mission & vision
 The motto of the Group is “For the People, for the
Country”.– to serve people with maximum satisfaction
and keep on working for the greater welfare of the
people and the country.
Vision
To become the world’s best business conglomerate
company.

5. Research Question
 1. What are the major causes of miscommunication in
the firm?
 2. Does favoritism towards employee causes harm to
overall productivity?
 3. How the company recruits new employees?
 4. Is there any discrimination regarding the
communication process?
 5. Is there any distortion on informal network?

6. Research methodology
 Primary Research
 Interview
 Survey
 Secondary Research: : Web-articles, blogs, journals,
databases, social media websites, newspapers and
other media.

7. Literature Review
Major causes of miscommunication
 Power distance
 Distance between different departments
 Employees are not well informed
 Management and employees not in good terms

8. Interview
 We conducted a short interview with Shahin Mahmud, Brand Manager
of Bashundhara Paper Mills. We asked him, “Please tell us your
experiences in your company as well as share the communication gaps
if you have any.”
 “I am working for Basundhara group for 5 years. In last five years I got
promoted 3 times based on my working eligibility. First it was difficult
to adjust with the organization and the working environment. There
were some communication gap between me and the people of the
organization. I faced it quite severe for some moment. It was difficult to
communicate in decision making meetings, the upper level manager
were difficult to adapt with. In some cases, the communication
problem appeared acute because of cultural differences. It was not easy
to make a decision because of the cultural problems between me and
the upper level managers.”

9. Survey
Demography
Male
63%
Female
37%
Participants of Survey
Total 30 people, Male: 19, Female: 11

10. Survey (Cont.)
Question 1: How long have you been working?
Less than 6
months
10%
1 year
27%
2-3 years
36%
More than 3
years
27%
How long have you been
working?
Assumption: Most of the employees are working for more than 2 years

11. Survey (Cont.)
Question 2: Do you face any communication problem in
your workplace?
Rarely
60%
Occasionally
27%
Frequently
6%
Never
7%
Do you face any communication
problem in your workplace?
Assumption: Although 60% of the employees rarely face communication problem,
27% of the employees occasionally face problems.

12. Survey (Cont.)
Question 3: How satisfied are you with communications in your
company?
23%
40%
17%
17%
3%
How satisfied are you with
communications in your
company?
Very Satisfied Satisfied Neutral
Dissatisfied Very Dissatisfied
Assumption: Around 63% employees are satisfied with the communications in the company.
However rest of them have at least some minor dissatisfaction.

13. Survey (Cont.)
Question 4: From which of the following sources do you now
receive most of your information about what is going on in
the company?
The
grapevine
20%
Bulletin board
10%
My supervisor
15%Company
leadership
6%
Group
meetings at
our work
location
16%
Local company
publications
6%
Company
intranet
12%
Company e-
mail
13%
Voice-mail
announcement
s
2%
Assumption: Most of the sources of communication are from Grapevine
(gossip or rumor), Company Meetings & Emails.

14. Survey (Cont.)
Question 5: How would you rate your manager's
communication skills?
Excellent
34%
Very Good
27%
Good
23%
Fair
13%
Poor
3%
How would you rate your
manager's communication
skills?
Assumption: Most of the responses were positive on their manager’s communication skills.

15. Survey (Cont.)
Question 6: What type of communication problem you
are facing in your work life?
Verbal
10%
Non-verbal
40%
Formal
3%
Informal
47%
What type of communication problem
you are facing in your work life?
Assumption: Informal channel communication and Non-verbal communication are
the most common problems they are facing.

16. Survey (Cont.)
Question 7: Does it affect the overall outcome of the
company?
Yes
73%
No
27%
Does it affect the overall outcome of the
company?
Assumption: Around 73% employees think that Informal & Non-verbal Communication
is causing problems to the company.

17. Survey (Cont.)
Question 8: Do you think about being assertive while
giving bad news?
Yes
60%
No
40%
Do you think about being assertive while
giving bad news?
Assumption: Most of the employees are more assertive while giving bad news.

18. Survey (Cont.)
Question 9: While communicating with others what
type of problem you usually face?
Geographical
3%
Gender
34%
Religion
10%
Language
53%
While communicating with others what
type of problem you usually face?
Assumption: Language is the most prominent barrier in effective communication.

19. Survey (Cont.)
 Question 10: Does it help showing attitude and ego in
business communication?
Yes
27%
No
73%
Does it help showing attitude and ego in
business communication?
Assumption: It’s not recommended to show attitude and ego in business communication.

20. Research Findings
 Major causes of miscommunication
 Gender discrimination which is why there is a imbalance in the number
of male female employee ratio in the higher positions.
 Favoritism towards employees
 Grapevine (Rumors)
 Informal network distortion causes problems in lateral communication

21. Analysis
Internal communication Methods
 E-mail
 Meeting
 Communicating through manager
 Annual General meeting

22. Hypothesis
 Discrimination can be one of major the reasons of
communication difficulties in the company.

23. Recomendations
 Standardized communication should be implemented
among all the departments
 Information passed among employees should be
mentioned if its official and vice versa
 Managers should be encouraged not to show
favoritism towards any employees

24. Conclusion
If you have any questions feel free to ask.