7 strategies to respond to the market when there is a crisis. c

1. Crisis Communication
Strategies

2. You know that you goofed up !
So, apologize ... !!

3. When you know that someone is trying to get you into trouble !
Attack the accuser !

4. You know that the team has goofed up.
You play fair, support the public, minimize the perceived damage.
Justify the damage but promise to take strict action !

5. You know that you didn’t have control over it
& so minimize your responsibility.
You deny any intent behind and publicly inform that you have learnt a lesson.

6. You realize the problem but let it loose.
You inform about past events & dilute the tightness of the situation.

7. You realize the problem and promise the stake holders to take corrective action.
You also promise that you will prevent any recurrence of the event.

8. You are confident that no such crisis happened. So, you deny it in public.
You may also explain why it didn’t occur.