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Blogging Basics
                  April 13, 2011




                   The 2011 MyCharityConnects
                   Webinar Series is generously
                    supported by Direct Energy.
Today’s Presenter




Archan Sridhar
  Co-Founder, South Asian Philanthropy Project
reminders
 You can hear us, but we can’t hear you
 Presentation slides will be available on
  www.mycharityconnects.org/pastwebinars
 For the best webinar experience, close all other applications
 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log
What is CanadaHelps?
  A public charitable foundation that provides accessible and
  affordable online technology to both donors and charities.

For Charities
   A cost-effective means of raising funds online.

For Donors
   A one-stop-shop for giving.

              CanadaHelps is a charity helping charities.
                 CanadaHelps is giving made simple.
Blogging Basics
An introduction to nonprofit blogging


Archana Sridhar
The South Asian Philanthropy Project
and
University of Toronto Faculty of Law
What is a blog?

    •   Short for ‘weblog’


    •   Usually an online journal


    •   Contains regular commentary or news


    •   Personal, professional, and/or organizational


    •   Reverse chronological order


    •   Often interfaces with other social media – e.g., Facebook, Twitter, Flickr



6
An example

    •   Resurge International




7
Benefits of blogging

    •   Substance: Real-time commentary on relevant issues.


    •   Marketing: Reinforce your brands and claim expertise.


    •   Outreach: Forum to recognize and cultivate volunteers, donors, and journalists.


    •   Fundraising: Talk about appeals, campaigns, donors, and drive traffic.


    •   Community-building: Provide on-line resources and community-building.




8
Case Study

    •   South Asian Philanthropy Project




9
Pros

 •   Instant Publication


 •   Feedback and Comments


 •   Searchable


 •   Automatically Archives


 •   Links




10
Cons

 •   Dependent on Internet Access


 •   No Authority or Control


 •   Too Much Information


 •   Takes Staff Time
     – How much?




11
How to start a blog

 •   Think about resources


     – How much do you want to pay? – free to hundreds per year
     – What kind of tech expertise do you have?
     – Look and customization
     – Ease of use
     – Widgets




12
How to start a blog cont’d

 •   Pick a platform
     – Google Blogger
     – Wordpress
     – Typepad
     – Tumblr


 •   Can be up and running in minutes!




13
Principles for nonprofit blogging

 1. Manage expectations


 2. Become an authority


 3. Build networks


 4. Entertain while being informative




14
Some more examples


 •   PhilanTopic


 •   Give and Take




15
16
17
Practical tips

 •   Use interns


 •   Keep it simple


 •   Write informally and often


 •   Expand into other social media




18
Some more examples


 •   MaRS


 •   Ontario Nonprofit Network




19
20
21
Some resources



 •   CanadaHelps (MyCharityConnects)
 •   Lucy Bernholz (Philanthropy 2173)
 •   Beth Kantor (Beth’s Blog)
 •   Nonprofit Blog Exchange
 •   NetSquared
 •   Marnie Webb (ext337)
 •   Nonprofit Technology Network




22
Thank you!


 •   Thank you to:
     – CanadaHelps
     – Cindy Dabney of Indiana University
     – Seth Mazow, formerly of Interplast
     – The South Asian Philanthropy Project (http://southasianphilanthropy.org)


 •   Questions?




23
ABOUT MYCHARITYCONNECTS
www.mycharityconnects.org
free online resources
 Information about technology
 Video demonstrations
 More webinars
 Past webinar recordings & slides
 Learning opportunities
 Events across the country
MyCharityConnects Conference 2011
               JUNE 6 – 7 | MaRS Centre, Toronto

• Join us for thought-provoking keynotes,
  practical how-to workshops and plenty of
  chances to learn from other non-profits
  about what works online… and what
  doesn’t!
• A proud partner in Net Change Week
• Registration is open!

     www.mycharityconnects.org/2011Conference
Upcoming Webinars
          www.mycharityconnects.org/webinars

• April 27 – Social Media Done Right: 5 Case
  Studies
• May 11 – Spruce up your E-newsletter
• May 25 – 10 Tips to Improve Your Website
• June 15 – Getting the Most From your MyCharity
  Account & Reports
• June 29 – Know Your Website: An Intro to Google
  Analytics
• July 20 – YouTube’s NonProfit Program & the
  Fundamentals of Video Storytelling
Keep in touch!
        info@canadahelps.org


    www.twitter.com/canadahelps


www.slideshare.net/MyCharityConnects


   www.facebook.com/canadahelps


   www.youtube.com/canadahelps
YOUR TURN

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Blogging Basics for Nonprofits

  • 1. Blogging Basics April 13, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  • 2. Today’s Presenter Archan Sridhar Co-Founder, South Asian Philanthropy Project
  • 3. reminders  You can hear us, but we can’t hear you  Presentation slides will be available on www.mycharityconnects.org/pastwebinars  For the best webinar experience, close all other applications  Turn up your computer’s volume  Have questions? Type questions in the Questions Log
  • 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  • 5. Blogging Basics An introduction to nonprofit blogging Archana Sridhar The South Asian Philanthropy Project and University of Toronto Faculty of Law
  • 6. What is a blog? • Short for ‘weblog’ • Usually an online journal • Contains regular commentary or news • Personal, professional, and/or organizational • Reverse chronological order • Often interfaces with other social media – e.g., Facebook, Twitter, Flickr 6
  • 7. An example • Resurge International 7
  • 8. Benefits of blogging • Substance: Real-time commentary on relevant issues. • Marketing: Reinforce your brands and claim expertise. • Outreach: Forum to recognize and cultivate volunteers, donors, and journalists. • Fundraising: Talk about appeals, campaigns, donors, and drive traffic. • Community-building: Provide on-line resources and community-building. 8
  • 9. Case Study • South Asian Philanthropy Project 9
  • 10. Pros • Instant Publication • Feedback and Comments • Searchable • Automatically Archives • Links 10
  • 11. Cons • Dependent on Internet Access • No Authority or Control • Too Much Information • Takes Staff Time – How much? 11
  • 12. How to start a blog • Think about resources – How much do you want to pay? – free to hundreds per year – What kind of tech expertise do you have? – Look and customization – Ease of use – Widgets 12
  • 13. How to start a blog cont’d • Pick a platform – Google Blogger – Wordpress – Typepad – Tumblr • Can be up and running in minutes! 13
  • 14. Principles for nonprofit blogging 1. Manage expectations 2. Become an authority 3. Build networks 4. Entertain while being informative 14
  • 15. Some more examples • PhilanTopic • Give and Take 15
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  • 18. Practical tips • Use interns • Keep it simple • Write informally and often • Expand into other social media 18
  • 19. Some more examples • MaRS • Ontario Nonprofit Network 19
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  • 22. Some resources • CanadaHelps (MyCharityConnects) • Lucy Bernholz (Philanthropy 2173) • Beth Kantor (Beth’s Blog) • Nonprofit Blog Exchange • NetSquared • Marnie Webb (ext337) • Nonprofit Technology Network 22
  • 23. Thank you! • Thank you to: – CanadaHelps – Cindy Dabney of Indiana University – Seth Mazow, formerly of Interplast – The South Asian Philanthropy Project (http://southasianphilanthropy.org) • Questions? 23
  • 25. www.mycharityconnects.org free online resources  Information about technology  Video demonstrations  More webinars  Past webinar recordings & slides  Learning opportunities  Events across the country
  • 26. MyCharityConnects Conference 2011 JUNE 6 – 7 | MaRS Centre, Toronto • Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non-profits about what works online… and what doesn’t! • A proud partner in Net Change Week • Registration is open! www.mycharityconnects.org/2011Conference
  • 27. Upcoming Webinars www.mycharityconnects.org/webinars • April 27 – Social Media Done Right: 5 Case Studies • May 11 – Spruce up your E-newsletter • May 25 – 10 Tips to Improve Your Website • June 15 – Getting the Most From your MyCharity Account & Reports • June 29 – Know Your Website: An Intro to Google Analytics • July 20 – YouTube’s NonProfit Program & the Fundamentals of Video Storytelling
  • 28. Keep in touch! info@canadahelps.org www.twitter.com/canadahelps www.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps