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Essential Facebook Tips for Your Charity

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Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones. Join us for this webinar and find out about Timeline for Brand Pages and what else is new on Facebook.

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Essential Facebook Tips for Your Charity

  1. 1. Essential Facebook Tips for Your Charity March 14, 2012
  2. 2. reminders You can hear us, but we can’t hear you Slides will be available on www.mycharityconnects.org For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  3. 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.
  4. 4. today’s presenterKara GolaniNonprofit Training AssociateCanadaHelps
  5. 5. AgendaFacebook 2012 – Stats & News Timeline Noteworthy Changes About MyCharityConnectsQ&A
  6. 6. FACEBOOK 2012
  7. 7. 2012 Stats Source: Infographic Labs
  8. 8. TIMELINE
  9. 9. Old Brand Pages
  10. 10. Timeline for Brands February 29, 2012: Facebook announces Timeline for Brand Pages at the Facebook Marketing Conference March 30, 2012: All brands will be using Timeline on their pages. Any brands can switch over earlier.
  11. 11. Components of Timeline Organization Statistics Photos & Page Apps NameCover Photo Profile Picture Timeline More Apps“About”Section Friend- prioritizedPinned Post view
  12. 12. Notice Anything Missing?The most notable differences: Have a custom app?- No more default landing - Old apps still work with pages the new Timeline pages- Less emphasis on apps - Drive traffic by linking to- Aesthetic differences web address, using- Brand managers (you!) have Facebook ads, or more control over content pinning posts Draw attention and tell your audience what to pay attention to by starring or pinning posts.
  13. 13. WHAT’S NOTEWORTHY?
  14. 14. Cover Photos The first thing people see when they visit your organization’s page. Make sure your cover photo is unique and tells a story about your organization
  15. 15. Cover Photos • Timeline - not mandatory for individual users, but it will be in the near future. • Create Facebook Timeline Cover Photos that your supporters can use. • Let supporters promote your organization to their network on Facebook.
  16. 16. Cover Photos • Cover Photos: 850 x 315 (pixels) • Odd shape for a lot of people • Provide supporters with an easy to use, aesthetically appealing cover photo
  17. 17. Cover Photos
  18. 18. Share Your Milestones Tell your story! Make sure to use images, videos, articles, etc. to make the information interesting and engaging.
  19. 19. The Admin Panel One-Stop-Shop: - Notifications - Insights - Messages (1:1 conversations) - Edit page - Activity log (manage page Timeline)
  20. 20. Examples
  21. 21. Examples
  22. 22. Examples
  23. 23. Examples
  24. 24. Examples
  25. 25. What’s Coming? Interest Lists: Goal: reduce clutter on news feed Subscription-style service: users choose which topics interest them
  26. 26. ABOUT MYCHARITYCONNECTS
  27. 27. www.mycharityconnects.orgfree online resources Information about technology and social media Webinars Past webinar slides Learning opportunities Events across the country
  28. 28. MyCharityConnects Conference 2012 JUNE 12 – 13 | Allstream Centre, Toronto Collaborate to build a stronger sector. Innovate to solve complex problems. Celebrate our work and the difference we’re making.• Join non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.• Registration NOW OPEN www.mycharityconnects.org/conference
  29. 29. Upcoming Webinars www.mycharityconnects.org• March 15 - Charity Fraud Awareness - How to Communicate More Effectively With Your Donors• March 28 - Being Social Inside and Out: Fostering a Culture of Sharing and Collaboration• April 11 - The Rules Around Tools• April 25 - Essential Twitter Tips for Your Charity• May 9 - Preparing for a Website Redesign• May 23 - Editorial Calendar Essentials: Organize and Plan Your Online Communications
  30. 30. Upcoming Workshopswww.mycharityconnects.org/workshops • Winnipeg, MB – March 15, 2012 • Peel Region, ON – March 20, 2012 • Vancouver, BC – TBD • Victoria, BC – TBD • Barrie, ON – TBD
  31. 31. for more great resources…
  32. 32. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps
  33. 33. QUESTIONS?

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