Cinco De Mayo Phoenix Festival is turning 22 and is celebrating by bringing Grammy Award winning artists and the best in family events, food, and sponsor giveaways. Enjoy the music with friends and family as the valley's corporate community as well as National touring brands show-off with free prizes, gifts, and contests. Event website at www.cincophx.com For more information, please contact Michael at mnunes@arvizu.com or call 602-279-4669.

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2. 12%
33%
22%
31%
2%
By Generation
Z
Millenials
Gen X
Baby
Boomers
Silent
Event demographics
80%
10%
5%5%
By Ethnicity
Hispanic
Caucasian
African
American
Other
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BIENVENIDOS

3. FESTIVAL HIGHLIGHTS
200 EVB Downtown Phoenix
2nd Street and Van Buren
FESTIVAL HISTORY
Engage approximately 75,000* attendees
Play a part in our LIVE scholarship giveaway
Entertainment from Celebrity Performers
80% of attendees are of Hispanic decent
Category exclusivity available
Festival design that ensures maximum traffic flow
Saturday, May 2nd | 2:00 PM to 12:00 PM
Sunday, May 3rd | 12:00 PM to 10:00 PM
Cinco de Mayo Phoenix Festival is viewed as one of Arizona’s
largest and most significant cultural showcases for valley
residents and tourists alike. Now in it’s 22nd year, this festival
offers the valley’s corporate community as well as mobile
marketing tours throughout the US the opportunity for positive
exposure to Arizona’s primary Hispanic market.
*Based on 2014 Attendance
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ENTERTAINMENT
Saturday May, 2rd, 2015

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ENTERTAINMENT
Sunday, May 3rd, 2015

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CINCO IN ACTION

7. Since 2000, Arvizu Advertising and Grand Canyon University have partnered to raise
funds to offer scholarships for Hispanic high school students. Arvizu Scholarships
has raised over $535,000 to provide financial aid to Hispanic students in helping
them further their education. Arvizu Scholarships is proud to have touched the
lives of 450 students!
We are excited to announce that Grand Canyon University has agreed on a 4 to 1
match on all funds raised. We would like the opportunity for your company to
take advantage of this match while affecting the lives of Hispanic students with a
scholarship donation amount of your choice.
This Year’s Goal: $150,000
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ARVIZU SCHOLARSHIPS

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PARTNERS

9. Partner Product Qty Value Exposure
NBC :30 Second Spots
5 Min. Segment
Online Link (#days)
55
2
36
$24,750
$7,500
$1,750
1.8 Million
Mundo Fox :30 Second Spots 35 $12,500 500,000
12
Mega :60 Second Spots 75 $6,700
3.35 Million
CBS :30 Second Spots
:15 Second Spots
Live Mentions
Web Link (#Days)
150
85
20
14
$16,750
$4,250
$2,500
$750
Clear Channel :30 Second Spots 30 $3,750
Univision :30 Second Spots 50 $7,400
AZ Republic ½ Page B/W Ad 5 $29,100
1.64 Million
La Voz ½ Page Color Ad,
½ Page Color Post
Social Media
(#days)
5
1
14
$11,950
$2,500
$750
TV Y Mas Full Page Color 6 $5,400
TV=$46,500 Radio=$42,100 Print=$49,700 $138,300 7.29 Million
Based on 2014 Media
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MEDIA PLAN

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CORPORATE COMMUNITY

11. TO VIEW VIDEO ONLINE CLICK SCREEN
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RECAP VIDEO

12. 3101 N Central Ave. | Suite 1240 | Phoenix AZ 85012
Michael Nunes
Account Executive
mnunes@arvizu.com
602 279-4669
602 279-4977 fax
Cinco de mayo contact
CONTACT INFORMATION
Ray Arvizu Jr.
Director of Strategic
Operations
rjarvizu@arvizu.com
602 279-4669
602 279-4977 fax
Scholarships contact
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CONTACT US