Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The Future of Local Marketing and the Convergence of SoLoMo + More
1. The Future of Local
Marketing
and the convergence of Social, Local,
Mobile + More...
Michael Mire @MichaelMire1
Co-founder & CEO @MySweetIQ Formerly Get Me Listed
Michael@SweetIQ.com
4. Local Search
97% of consumers search for local
businesses online (PC or mobile)
Source: www.Google.com/places
5. Consumer Purchase
Radius
Of all purchases are made within
24km of consumers homes
Source: converted 15 miles to km- 15Miles.com
6. Purchase Intent
of mobile local information seekers
take action within a day- 61% call / 59% visit
Source: Google video, April 13, 2010 http://www.youtube.com/watch?v=CjUcq_E4I-s&feature=player_embedded
7. Buyers
Searchers make a purchase within 24 hours
Source: Google video, April 13, 2010 http://www.youtube.com/watch?v=CjUcq_E4I-s&feature=player_embedded
8. Social Influence
Consumers will use a merchant if
recommended by a social connection
Source: 5th Annual Local Search Usage Study- 15Miles.com & Localeze.com – prepared by comScore. Feb 2012
9. Social Credibility
Social networkers leave reviews
at least once per month
Source: 5th Annual Local Search Usage Study- 15Miles.com & Localeze.com – prepared by comScore. Feb 2012