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Social Wi-Fi Marketing
White Label Platform Overview
Kevin Zicherman
CEO, MyWiFi Networks
• The Opportunity With Social Wi-Fi Marketing
• How Social Wi-Fi Marketing Works
• Marketing Automation & Integrations
• Hardware Options
• Live Platform Demo
• Business Models
• Next Steps
Today’s Agenda
Corporate Overview
MyWiFi Networks transforms existing wireless networks
into a "Free Wi-Fi with Social Connect" experience that:
• Collects valuable consumer data
• Captures visitor metrics
• Automates proximity marketing campaigns
Our White Label Captive Portal Platform provides:
• New revenue channels
• Monetization opportunities
• Seamless integration with Wi-Fi hardware
2,000+ White Label Resellers in 24 Countries
Thousands of Wi-Fi Hotspot Installations
THE WI-FI OPPORTUNITY
Are You Noticing More Of These Signs?
Today’s Wi-Fi Problem..
• Locked by passwords
• Needs complicated vouchers
• Has a confusing sign-in process
• Insecure and unprotected
• Doesn’t add value to business
Everyone Is Talking About The Importance
of Free Wi-Fi For Local Businesses
Business Insider Small Business Trends Forbes
Facebook™ Even Added A “Wi-Fi Finder”
Why Does Wi-Fi Matter For Local?
It’s already
being used
75% of smartphone
owners connect to
Wi-Fi on their
devices.
Wi-Fi drives
decisions
3 out 4
consumers
say that Wi-Fi
availability affects
their purchase
decisions.
Customers
Crave Wi-Fi
65% of people
make restaurant
decisions based on
Wi-Fi, while 94%
say that’s it’s the
most important
amenity at a hotel.
Increases
spend
50% of small
businesses in the US
said that customers
spent more money
when free Wi-Fi
became available.
Local Businesses & Franchises
Where Wi-Fi Is Used Most
1
¯¯¯
Businesses with repeat
customers.
Restaurants, cafes, retail,
salons, movie theaters
2
¯¯¯
Businesses with long
customer wait times.
Auto dealers, repair shops,
dentists, doctors, laundromats
3
¯¯¯
Businesses with extended
customer stays.
Hotels, parks, stadiums,
museums, camp grounds
HOW SOCIAL WI-FI WORKS
Think…
But for…
“Bringing the Online and Offline
World Together.”
The Customer Experience
Free Wi-Fi Connect Engage Automate
=
VALID EMAIL ADDRESS
Leverage the Popularity of Social Media
At Physical Locations with Wi-Fi
The easiest way for visitors to opt-in to Wi-Fi promotions – go where they live!
2
BILLION
328
million
200
million
700
million
= VALID EMAIL ADDRESS
App Store or External URL Redirect
Automatically Ask For Reviews After Visits
Multiple Campaign Objectives
Easy-to-Use Free Wi-Fi Access
= VALID EMAIL ADDRESS
Your Custom Client Facebook App = YOU own the DATA
You can customize EVERYTHING from our cloud control panel
Capture Social Profiles (FB™ Login)
Customer enters their
cell phone number
Double Opt-in
(legal)
Customer Types
in 3 digit code
FREE WI-FI
ACCESS GRANTED
Capture Phone Numbers (SMS Login)
Start A Conversation Over Wi-Fi
Track ALL DATA in Your Own Dashboard
Real-Time Analytics
Visual Reports
Export and Sync All Data
Identify Customer Habits
Customize Campaigns
Setup Automations
Measurable On-Site and Post-Visit Engagement
Create “Actual Visitor” Facebook™ Audiences
Target Wi-Fi
Facebook™
Users and
Their Friends
Track Facebook™ Offline Conversions
INTEGRATIONS & AUTOMATIONS
Wi-Fi Marketing Automation
Integrate Your Own Social and Payment Login Apps
• Facebook™
• Facebook™ Messenger
• Twitter
• LinkedIn
• Instagram
• VKontakte
• Email
• SMS (Twilio)
• Credit Card (Stripe)
• PayPal
• Custom Bypass
Send Your Data To Any 3rd Party Service
500+ MORE!
THE PLATFORM
100% White Label Captive Portal Platform
Cloud SaaS with Custom Branding, Domains, SSL Certificates and Sub-User Logins
Over 20 Supported Languages
Works Anywhere
In The World
Your Own Wi-Fi Marketing SaaS
Customized with your own logo, colors and SSL domains
WYSIWYG Campaign Builder
Easy-to-Build and Manage Wi-Fi Marketing Campaigns
WYSIWYG Campaign Builder
Easy-to-Build and Manage Wi-Fi Marketing Campaigns
WYSIWYG Campaign Builder
Easy-to-Build and Manage Wi-Fi Marketing Campaigns
WYSIWYG Campaign Builder
Easy-to-Build and Manage Wi-Fi Marketing Campaigns
WYSIWYG Campaign Builder
Easy-to-Build and Manage Wi-Fi Marketing Campaigns
Analytics and Dashboards
Real-Time Data Shared In Your Branded Platform
Analytics and Dashboards
Real-Time Data Shared In Your Branded Platform
Rich User Profiles and History
Real-Time Data Shared In Your Branded Platform
Wi-Fi Marketing Automation
Seamlessly integrates with 3rd party providers
Wi-Fi Marketing Automation
Seamlessly integrates with 3rd party providers
Wi-Fi Marketing Automation
Seamlessly integrates with 3rd party providers
Built-In Ad Server and Audience Sync
Monetize your network traffic with banners, video or 3rd party code
Managed User Permissions
Grant or remove access from your users anytime.
Remote Network Management
Monitor device status, change SSID and more from the cloud
LIVE DEMO
TECHNOLOGY STACK
Global Cloud Infrastructure
SECURE CLOUD HOSTED PLATFORM
SERVICE-ORIENTED ARCHITECTURE
REGION DISTRIBUTED CDN ASSETS
ELASTIC LOAD BALANCING
AUTO-SCALING INSTANCES
HIGH PERFORMANCE DATA CACHE
REDUNDANT DATABASE INSTANCES
HTTPS PROTOCOL ON ALL SERVICES
Global Cloud Infrastructure
HARDWARE OPTIONS
Flexible Wi-Fi Network Installations
CLOUD
Plug-and-Play Hotspot Setup
Just plug into any existing Internet Modem and you’re good to go!
Cloud Managed
Does The Business Need A New Router?
All businesses already
have an internet connection
coming into their business.
You can buy more routers
from us ($50), from
Amazon ($25), or integrate
with existing hardware.
The router easily plugs into your existing
network, creating a new public network for
customers. This way, the existing internet
connection remains private.
Private PublicExisting New
Plug-and-Play Setup
Cloud Managed
Unbranded Social Powered Wi-Fi Hotspots
Native Cloud Controller Integrations
No Additional Hardware/Firmware Required
Layer Over Existing Networks
Native Cloud Controller Integrations
Works With All Major Wi-Fi Access Points
BUSINESS MODELS
Business Models
Advertising Network Done-For-You (DFY)
Do-It-Yourself (DIY) Resell Platform Services
Large Events & Festivals Build Your Own Network
Retargeting Upsell Services
Social Wi-Fi Partner Markets & Applications
Social Wi-Fi
Marketing
Local
Marketing
PPC
Lead Gen
Social
Media
Media
Buyers
Video
Marketers
Reputation
Marketing
Web/App
Developer
Affiliate
Marketing
eComm
Digital
Services
Provider
Wi-Fi Data Fuels Your Marketing
Wi-Fi Data Capture
Emails
Notifications
Newsletters
Send to 3rd parties
Custom Audiences
Ad Retargeting
Ad exchanges
Offline conversions
Phone/Messenger
Chat bots
Loyalty rewards
Personalized
Done For You (DFY) Business Model
YOUR CLIENTS
YOU
Do It Yourself (DIY) Business Model
YOUR CLIENTS
YOU
End-User Benefits
Your Own Branded Wi-Fi Network
Monetize FREE Wi-Fi Hotspots
• Integrated Ad Server with zones and real-time reports
• Tap into existing AP hardware and advertiser bases
• Targeted banner and interstitial placements
• Real-time data access and audience sharing
• Audience matching with email, Facebook™ UID, MAC address and more
Analytics & Data Monetization
Provide reports on social and demographic data
• New vs. Returning users
• Real-Time Dashboards
• Walk-by Proximity Analytics
• Social Insights (Facebook)
• Real-Time Webhooks
Capture and match valuable customer data:
• Name, email, gender, birthday, age, likes, friends lists, MAC
Address, device type, OS type, and other demographic social info
Monetization Opportunities
Seamless Social Wi-Fi API Integrations
Embed into your existing SaaS
• Real-time data feeds
• SSO logins
• Campaign creation API
• Widget-based .js embeds
• Customized reports
Feed your other products with DATA!
Why Choose Us
Our competitive differentiation:
• 100% White Label Captive Portal Platform
• Domains with SSL (captive portal and dashboard)
• Campaign builder with WYSIWYG editor
• Custom social apps and 500+ software integrations
• Multiple location and device management
• Sub-user access with account limitation
• Advanced reporting and data exports
• Robust API with flexible integration options
ANALYZE DESIGN
EVALUATE DEPLOY
MyWiFi Networks Custom Solutions
416-639-2623
kevin@mywifinetworks.com
www.mywifinetworks.com
Let’s Talk Wi-Fi Marketing For Your Business

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MyWiFi Networks: Social Wi-Fi Marketing White Label Platform Overview