While brick-and mortar still dominates, eCommerce is gaining market share.

1. eCommerce Meets
Omnicommerce
90%
of all retail sales
take place
in-store
…eCommerce is gaining market share.
63%
of higher-income
consumers prefer to
shop online
Mobile devices are making this easier…
60% of consumers
use mobile devices as part
of the shopping experience
…and consumers are quickly adapting.
Young consumers
typically use
4.4 devices
at the same time
…consumers are relying on a mix of channels…
19%
of consumers frequently
showroom but make
purchases online
www.
…and merchants understand that success now means
learning how to develop a seamless, multichannel business…
95% of all retail sales
are captured by retailers with
a brick-and-mortar presence
80%
of smaller
merchants are
already
multichannel
businesses
…but omnicommerce is still challenging.
compared to
4%
for in-store sales
69% of smaller merchants
see omnicommerce as an area
of growing importance
43%
of consumers complain
about inconsistent
look and feel
across channels
67%
of consumers purchasing
online use a store before
or aer the transaction
46%
of consumers research online
and buy in-store
✓
40%
of retailers say
back oce integration
is a hurdle for
their omnicommerce
eorts
While brick-and mortar still dominates…
Total retail sales:
$4.7 trillion
eCommerce sales:
$304 billion
eCommerce is projected
to move from
6.4% 8.9%
of retail sales
by 2018
48% use mobile
to pay online retailers
with stored account
86% of young consumers
use mobile devices to shop
57%
of consumers usually shop
online for higher-value
products
But, while eCommerce is making inroads…
43%
of consumers say
they encounter diculties
with online checkout
Sources: Vantiv Insights 2014 Research; Mercator Advisory Group; eMarketer; A.T. Kearney.
For more insights, visit vantiv.com/research.
eCommerce sales
are growing by
15%