What tools should you use to grow your credit union? How can you improve your return on investment? Maybe the answer is right in front of you. Strike that. The answer is in front of your members – and you mail them out monthly: transactional documents. In this 2011 NAFCU Annual Conference presentation we discuss the use of innovation and technology to generate new business through credit union communications. Hear the full session and follow the slides at http://www.nafcu.org/cathedral.

1. Growth through Innovation in
Communications
NAFCU Annual Conference
June 30, 2011

2. It’s All About Growth
• Deposits
• Loans

3. Innovation:
- The introduction of something new
- A new idea, method or device
Merriam Webster

4. “Every Connection is a New
Opportunity” Pitney Bowes
• Account statement
• Electronic documents
• Notices, Correspondence
• Direct Marketing

5. “Opened and Read”
73% said they would open and read their
financial/bank statement right away.
2010 Pitney Bowes Survey
USPS research- 95% of customers open their monthly
statements at least once.
Deliver magazine 7/2008
83% of respondents always open their bank
statements.
Infoprint survey 9/2005

6. Use your Core Data
“Data Drives Knowledge”
• Targeting
• Data mining
• MCIF/CRM
• Rules-based offers

7. Transpromo
Adding Value to Transaction Mail
Transacting Business
+ Promoting Business
= TransPromo
Statement Content:
• Relevant
• Timely
• Personalized

8. PURLS and QR Codes
E-Inquiries from Print:
• Personalized targeted messages
• Integrate print with e-delivery
• Mobile and Web
• Trackable
• Measurable
• Gen Y

9. Statement Possibilities
When was your statement
reviewed for design and
content?

10. Statement Possibilities
Basic Redesign

11. Statement Possibilities
Enhanced statement
design

12. Questions?
Thank You for Joining us Today!