Are you looking to attract and retain new members through your mortgage lending programs? Of course you are! This presentation from NAFCU’s 2012 Strategic Growth Conference takes a look at the current consumer, creating a growth business plan, free resources for tracking lending trends, conducting an internal mortgage product analysis and how you can use social media to generate mortgage borrowers. Contact info at: www.nafcu.org/genworth

1. Navigating Today’s Mortgage Environment
Tools and techniques for Successful Originations
Company Confidential ©2011 Genworth Financial, Inc. All rights reserved.

2. Facing A Situation
Change It
A ccept It
L eave It
Embrace Acceptance for Success
1

3. 2

4. Consumer
US Consumer Trends
Your Father’s Oldsmobile Has a Flat
3

5. 4

6. www.smartermi.com 5

7. 6

8. NMLSConsumerAccess.org 7

9. 8

10. LinkedIn.com

12. Stik.com 11

13. Consumer
US Consumer Trends
Techno Geek
Is there an App for You?
12

14. 13

15. 14

16. 15

17. Topappcharts.com 16

18. Topappcharts.com 17

19. Cardmunch.com 18

20. Facebook.com/marketplace 19

21. 20

23. Consumer
US Consumer Trends
Easy Greenie
22

24. DSIREUSA.org 23

25. Consumer
US Consumer Trends
Nice Guys Finish First
24

26. 25

27. Consumer
US Consumer Trends
Peter Pan Still Lives Here
26

28. Referrals
27

29. 28

30. Just helped a wonderful family get into a new
home in the Bedford area. What an
awesome neighborhood. I know they are
going to love it. So happy for them.
All Postings Must Comply with State and Federal Law and Your Company’s Social Media Policy
29

31. Congratulations on your new home. I
know you are going to love it. You have a
wonderful family and I wish you the best.
Enjoy that big backyard.
All Postings Must Comply with State and Federal Law and Your Company’s Social Media Policy
30

32. C0nsumer
US Consumer Trends
My Dollar – Your Non-cents
Newsletters
31

33. 32

34. 33

35. Newsletters
Identify Yourself
Your Specialty- How You
Help Borrowers
How Much Business You Do
How to Help
Yourself
Financially-
Tax Tips
Energy Saving
Tips
Not Reporting
What the Fed Fund
Did
34

36. 35

37. Newsletters
Identify Yourself
Your Specialty- How You
Help Borrowers
How Much Business You Do
How to Help
Yourself
Financially- Something Fun
and Social-
Tax Tips
Recipes
Energy Saving
Tips Planning a Holiday
Party
Not Reporting
What the Fed Fund
Did
Discounts From Partners (Make RESPA
Compliant)
36

38. Accept
MI Is Back
MI Benefits the Borrower
Approvals – Little Money Down
Competitive Monthly Payment Today
Lowest Monthly Payment Tomorrow
Tax Benefits
Job Loss Protection
HomeBuyer Privileges
Homeowner Assistance for Borrowers in Trouble
Accept Your Success
37

39. *This Is a Summary Only. Other Restrictions and Requirements May Apply. Consult the GNW Underwriting Guidelines for Complete
Details and Guidelines. Ask Questions to Your Account Rep or 800 444.5664.
mortgageinsurance.genworth.com/cu 38

40. 39

41. Contact Info
Steve Richman
steve.richman@genworth.com
919 870-2519
Please Join Me –
LinkedIn: www.linkedin.com/in/steverichman
Facebook: www.facebook.com/stevelrichman
40

42. Legal Disclaimer
Genworth Mortgage Insurance is happy to provide you with these
training materials. While we strive for accuracy, we also know that any
discussion of laws and their application to particular facts is subject to
individual interpretation, change, and other uncertainties. Our training is not
intended as legal advice, and is not a substitute for advice of counsel. You
should always check with your own legal advisors for interpretations of legal
and compliance principles applicable to your business.
GENWORTH EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES,
EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH
RESPECT TO THESE MATERIALS AND THE RELATED TRAINING. IN NO
EVENT SHALL GENWORTH BE LIABLE FOR ANY DIRECT, INDIRECT,
INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND
WHATSOEVER WITH RESPECT TO THE TRAINING AND THE MATERIALS.
41