2. IHG Company's Overview
A global company with 9 hotel brands. With over 4,600 hotels and nearly 674,000
rooms in almost 100 countries around the world.
3. DESKSTOP SITE
From the homepage, You have first of all the possibility to have a direct access to
each brand’s website on the top bandage which allows you to avoid to scroll
c
4. DESKSTOP SITE
From the Homepage You will also find an horizontal scrolling bandage which the current
special offer the group is proposing
Here below is an example
You will able to quick search a destination in the IHG World straight away
5. DESKSTOP SITE
Or you can choose to get a direct access to Three special offer including on Green Stay which
pretty compare to the competitors. Again this is accessible from the Home Page without any
scrolling
6. DESKSTOP SITE
At the bottom of the Home page you will find a direct link to their twitter, facebook & apps
7. Explore a Destination from the Website not only the hotel
The possibility to
explore in advance
the zone near by the
destination you have
plan to stay is a good
idea which can
facilitate the
potentail geust
global research on
his travel
8. Booking Engine
The booking is pretty
clear and easy to use.
You can have a direct
map view of your
hotel’s location,
compare facilties form
a hotel to another and
they are making some
recommendations of
other hotel
considering you
previous research
9. Website conslusion
I think that compare to its competitors in terms of digital presence marks
IHG group website is easy to use and provides relevant information. The
home page present very clear and well organized topics that facilitate the
traveller's research. The booking Engine is also very easy to use and propose
very efficient targeting content considering you research
The only bad point I have to underline is that there is only a small push on
their social network from the website. It’s up to them to improve that point.
10. Room Key
IHG combines its
solid website with
usable booking site,
and modern feel of
RoomKey, and its
low-key but wellexecuted social
media presence
