Nokia Growth Partner's Paul Asel's presentation at the Automotive Megatrends event in Detroit on March 17, 2015 discussing a 2020 view of Intelligent Driving.

1. INTELLIGENT DRIVING – A 2020 VIEW
AUTOMOTIVE MEGATRENDS
Paul Asel, Nokia Growth Partners
March 17, 2015

2. NOKIA HERE: LEADER IN AUTO NAVIGATION
Nokia Growth Partners: $100M Connected Car Fund
April 13, 2015 © Nokia Growth Partners 2
141 million route requests/month
70 billion probe points/month
2.7 million map changes daily
100 terabyte of structured data &
petabytes of unstructured data
700,000 3D data points saved per
second per collection car
Map has 180+ content layers
Serves local, real-time POI data in
augmented reality experience
90,000 indoor venues
27 million miles mapped in 196
countries; 1.2M in hi-def 3D
Powers in-car navigation for 4/5
cars in Europe and North
America
Shipped in 13M cars in 2014
Serves Ford, GM, Daimler, BMW,
Mercedes, Honda, Mitsubishi,
Volvo, Nissan, Toyota, JLR,
Volkswagen ...
Source: HERE.com & 360.here.com

3. THESIS: TWO FORCES FOR CHANGE
April 13, 2015 © Nokia Growth Partners 3
Auto Ecosystem
Apps & Marketplaces
Autos
Aftermarket
Transport Ecosystem
Apps & Marketplaces
Short Term: Innovation from outside in
 Software & service driven
 “Intelligent Driving – a 2020 View”
Onstar, Pandora, Xirius
Uber, Zipcar,
Moovit
MobileEye, Lytx,
Zubie
Long Term: Innovation from inside out
 Hardware & infrastructure driven
 “Intelligent Mobility – 2030 & Beyond”

4. MOBILE PHONE REVOLUTION
April 13, 2015 © Nokia Growth Partners 4
Phase 1: Apps – Software & Services
 Compelling user interface
 App ecosystem unleashes myriad new uses
Phase 2: Transforming Industries (in process)
 News, social & publishing: Twitter
 Advertising: targeting & local ads
 Gaming: console to mobile (Zynga)
 Local Transport: Uber
 Sharing Economy: HomeAway & AirBnB
 Payments: Alipay, TenPay transforming China economy

5. INTELLIGENT DRIVING
Auto Data Growing by Factor of 100x
April 13, 2015 © Nokia Growth Partners 5
Ford Fusion Energi car: 25gb/hr
“Ford experimenting with cars that
generate 10x that, or 250 gb/hr”
Mercedes S500 100K self drive:
HERE 1 camera alone - 300 gb/hr

6. INTELLIGENT DRIVING
2020 Vision: A Typical Day in 2020

7. LEAVING HOME
Home security systems automatically engaged when car leaves home
April 13, 2015 © Nokia Growth Partners 7
 ADT developing integrated, intelligent systems with cars

8. DRIVING TO & FROM THE OFFICE
In-car infotainment: personalized news, articles, music
April 13, 2015 © Nokia Growth Partners 8
 In-car system knows default morning & evening commute preferences
 Stitcher, Umano, Rivet … personalized news
 Pandora, SoundCloud … personalized music

9. INTELLIGENT DRIVING ENHANCES SAFETY
April 13, 2015 © Nokia Growth Partners 9
Current ADAS implementations
• Cruise control
• Parallel parking
• Automatic braking for ongoing obstacles
• Rear view cameras
• Blind spot detection
Future ADAS opportunities
• Advanced cruise control: dynamically adjust speed
for weather, traffic, cornering & driver preferences
• Distracted driver detection … GM, Seeing Machines
• Peloton … syncing cars in queue for fuel savings

10. DRIVING TO MEETINGS
Collaboration & Coordination before Meetings
April 13, 2015 © Nokia Growth Partners 10
 Synced Calendar: alerts to depart for next meeting based on location & traffic
 Dynamic route optimization based on traffic conditions
 Glympse … see colleagues in route: automatic notifications for late arrival

11. DRIVING TO MEETINGS: PARKING MADE EASY
April 13, 2015 © Nokia Growth Partners 11
 25% of city driving looking for parking … integrate into navigation system
 Parking recommendations based on price, location, services, availability
 Reservations & payment made with one click … automatic top up as needed
 Parking & Retrieval … car parks itself & returns for pick up automatically

12. FLEET MANAGEMENT & FAMILY ALERTS
April 13, 2015 © Nokia Growth Partners 12
Fleet Management – Asset Tracking (current)
• Sensors show where all vehicles are located
• Driver behavior monitoring, improving driver performance
• Efficient routing for time, fuel savings
Family Applications
• Know where family members are … Life360
• Teenage, elderly driving alerts for erratic driving
• Geofence alerts when go beyond normal locales

13. AFTER WORK: REAL-TIME LOCAL SERVICES
April 13, 2015 © Nokia Growth Partners 13
 Dinner: Last minute dinner plans with friends … CityMaps
 Tickets: Last minute reservations to local events … YPlan
 Shopping: Automated shopping list. Car identifies stores en route based on
personal preferences & items needed

14. DRIVING HOME
Home Concierge Prepares for your Arrival
April 13, 2015 © Nokia Growth Partners 14
 Temperature adjusted automatically based on expected arrival time & desired temperature
 Lights turned on at pre-set times if not at home or upon arrival as desired
 Alarm systems disarmed upon arrival
 Coffee or tea brewed
 Nest, ADT, Philips … developing such services

15. DAILY DRIVING SUMMARY
April 13, 2015 © Nokia Growth Partners 15
• Driving statistics delivered daily
• Business expenses: easily select business drives & report
expenses
• Car alerts: predictive maintenance alerts based on actual
car monitoring systems
• Driving alerts: alerts when surpass your preset speed
guidelines v. posted speed limits
• Teenage alerts: know when teenagers or elders drive
recklessly or outside safe zones
• Crash, lost alerts: automatic alerts for car crashes, find car,
stolen car, valet misuse
• Usage based insurance: improve driving score to reduce
insurance payments
• Predictive maintenance: forewarn of needed car repair
• Zubie … offering such services

16. INTELLIGENT MOBILITY
2030 & Beyond

17. IS THIS INTELLIGENT DRIVING?
April 13, 2015 © Nokia Growth Partners 17
Bangkok, Thailand
Beijing, China
Los Angeles
 Cost of car ownership/year: $12,000+ in some US cities
 20 billion hours spent alone in cars alone (50+ minutes/day)
 Millennial car ownership drops 23% from 2001 to 2009

18. REINVENTING THE CAR & TRANSPORTATION
April 13, 2015 © Nokia Growth Partners 18
Redesigning Car alters:
 Cost of car ownership
 Traffic congestion
 Highway v Urban (Zipcar already delineating)
 Peloton – car pairing: close gaps, save gas

19. SMART CITIES: INTELLIGENT MOBILE ECOLOGY
LIVELIHOOD & TRANSPORT DRIVES CITY DESIGN
19
London of Charles Dickens
Industrial Revolution
Intelligent Mobile Ecology – Designing Cities & Transport for:
• Urban Intimacy: denser cores
• Decentralized living/working spaces
French Country
Agrarian Communities
New York today
Beijing in 1970s

20. THANK YOU
Kudos, and thanks, to all companies
highlighted in this presentation who created
and own the fantastic images in the PPT.
ngp@nokiagrowthpartners.com
@NGP_VCtweets
https://www.linkedin.com/company/nokia-growth-partners