Guest lecture of Yvonne Klerks & Klaus Hoven at Manchester Metropolitan University - 6th February 2010

1. Productivity & Digital Media Applied to a music festival in The Netherlands Yvonne Klerks & Klaus Hoven Academy for Leisure

9. Case Lowlands http://www.youtube.com/watch?v=G-qsotytML0

10. Case Lowlands

13. Arctic Monkeys Snoop Dogg The Prodigy Kaiser Chiefs Lily Allen

14. Lowlands Enormous festival, enormous organization

20. Productivity OUTPUT INPUT

22. Lowlands Productivity

23. Lowlands Productivity

24. Lowlands Productivity Podpads

25. Lowlands Productivity

26. Lowlands Productivity

35. Lowlands Productivity A different topic which plays an important role for a festival like Lowlands and which contributes indirectly to productivity is creating communities and customer satisfaction: The use of Digital Media!

36. Digital Media & Lowlands It’s all about socialising, sharing, creation & communication

37. Where are we coming from? Hommo Zappiens (W. Veen) 2006

38. Internet use in The Netherlands Trendbox / STIR Marco Derksen (www.upstream.nl)

39. Digital Economy 2009 The Netherlands

40. Digital Economy 2009 The Netherlands

41. Dutch people have with 6,3 hours of leisure time on an weekly day more time for themselves than the average world citizen (5,8 hour of leisure time). One fifth (19%) of this time is spent on the internet! Functional webbrowsing : - Searching information, comparing products (64%) - Social networking (60%) - Online payments (81%) - Market places (26%) - Online advertising (20 %) Internet use & leisure time

42. Digital Economy 2009 The Netherlands

43. Internet penetration in the Netherlands is high and the consumer can be reached well online. Through broadband access and mobile internet the use and user experience is increasing. New online user experiences emerge : From e-marketing to m-marketing & augmented reality Conclusion

45. Online community Stage & Frontstage

47. Online community Stage & Frontstage

49. Online community Stage & Frontstage

51. Go mobile! iPhone app

52. Sundance Festival Integrated partnership strategies

53. Questions & Discussion Thanks for your attention!