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Creative economy tool kit ppt 8.2.12
- 1. Creative Economy Toolkit© Powerpoint Resource The Creative Economy Making It Work In Your Community NOTES FOR PRESENTERS BEFORE GIVING THIS PRESENTATION, WE RECOMMEND YOU DO THE FOLLOWING TO MAKE THE BEST USE OF THIS RESOURCE: 1)Think about what you are trying to achieve – funding request? educational outreach? policy/plan approval? 2)Know your audience and customize the presentation appropriately - some slides may not fit with your intended goals – it’s OK to delete or add slides to customize the message for your audience. 3)Research local examples in your community to illustrate the broader concepts, and insert slides at the appropriate points in the presentation that make sense to you. 4)Avoid reading directly from the slides. Keep added text to a minimum. Use local images where possible. 5)Decide if you will take questions during the presentation, or if you would like the audience to hold their questions until you are finished, and communicate this before you begin. 6)Contact Judy Rigmont, Creative Communities Network Coordinator, with questions: 207-439-7523/judebythesea@msn.com A project of the New Hampshire Creative Communities Network
- 2. The Creative Economy Making It Work In Your Community A project of the New Hampshire Creative Communities Network
- 4. Defining the Creative Economy
- 5. Source: New England Foundation for the Arts
- 6. Creative Clusters Businesses & Organizations
- 7. Creative Workforce People Artists • Creative Industry Workers • Creative Workers in Businesses
- 8. Creative Communities Places
- 9. Creative Placemaking – An Emerging Trend
- 10. How The Creative Economy Works
- 11. Creative Economy and Jobs New Hampshire 4,618 arts-related businesses 13,111 people employed • Art Schools • Design, Publishing • Film, Radio and TV • Museums • Visual Arts/Photography • Performing Arts
- 12. Creative Economy and Jobs New England
- 13. Creative Economy in NH – Non-Profits How non-profit spending translates to local communities
- 14. Local Creative Economy Successes NOTE: Data includes non-profits only.
- 15. Steps to Economic Growth Source: National Governors Association
- 16. How Do We Start Building Creative Communities ?
- 17. Keys To Success in Advancing the Creative Economy
- 18. How To Become Involved in Advancing The Creative Economy
- 19. Creative Commons License This work is licensed under the Creative Commons Attribution-Non Commercial-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
- 20. For more information or to book a Creative Economy presentation or training, please contact: Judy Rigmont, Coordinator NH Creative Communities Network P.O. Box 551, Portsmouth, NH 03802 judebythesea@msn.com (207) 439-7523 www.creativecommunitiesnetwork.org
Editor's Notes
- DISCUSSION – INTRO SLIDE *Introduce individual or organization making the presentation *Acknowledge the Creative Communities Network as the creator of the presentation, toolkit and guide resources, and briefly describe each toolkit component. CCN Mission “ Strengthening and promoting economic and community development across New Hampshire through the arts, artists and creative industries.” *Highlight purpose of presentation: a. to increase awareness of the creative economy in supporting community economic development b. include your organization’s supplementary purpose if applicable *Acknowledge and identify individuals and organizations involved in the local effort to advance the creative economy – the creative enterprises encompass more individuals and businesses than we think – call out those beyond the commonly understood artists - like architects, chefs, cultural museums, performance venues, landscapers, web and graphic designers, writers.
- DISCUSSION: Businesses, tourists and people are attracted to "cool" , creative communities. Supporting and integrating artists/creative industries enriches communities and makes them more vibrant. Why is the creative economy important? a. Contributes to local and regional employment opportunities b. Inspires residents, guests and tourists to spend money locally c. Supports local and regional economic development initiatives d. Generates local and state tax revenues Why should we invest in strengthening the creative economy? Builds community Enhances the quality of life of all citizens, including under-served populations Creativity is important to social and economic sectors of the community – business, real estate, individual artists, government, schools, designers, non-profits Helps make communities attractive to home buyers, businesses, employees, entrepreneurs
- Another Definition of the Creative Economy Source: New England Foundation for the Arts “Strengthening the Creative Economy” Report
- DISCUSS LOCAL INFORMATION: Identify businesses, organizations, people and places that contribute to the local creative economy – this might be an arts organization, a graphic design firm, a cultural or historic focal point for tourism. Who, what and where make up the creative economy in your community? EXPLANATION OF GRAPHIC: Creative communities are geographic locations where quality of life is directly connected to higher concentrations of creative workers and creative industries. Creative communities understand and value their cultural assets, and support diversity and innovation. These communities are a powerful draw to tourists, but also contribute to the economic stability of the community or region. Explain the term “placemaking”, the idea that any great place needs to offer at least 10 things to do or 10 reasons to be there. These could include a place to sit, playgrounds to enjoy, art to touch, music to hear, food to eat, history to experience, and people to meet. Ideally, some of these activities are unique to that particular spot and are interesting enough to keep people coming back. The local folks who use the space most regularly are the best source of ideas for what uses will work best. Creative clusters are a group of creative workers, industries, innovative organizations and professional entities, generally clustered around a neighborhood or within a creative/arts/cultural district. Arts organizations, research and development companies, and high technology industries are examples of creative clusters, also considered ‘creative enterprises’. Creative workforce is a group of individual workers who may be employed within the creative cluster of industries, in an industry outside the creative cluster, or self-employed. Usually, individuals whose jobs require a high level of skill in cultural, fine or applied arts, design, new technology, and enterprise who teach, create, generate technical innovation, drive design, and cultivate change. They include software developers, curators, actors, dancers, designers, directors, archivists, musicians, authors, engineers, architects, craftspeople, sculptors, painters, photographers, announcers, and filmmakers.
- Image Source: Portsmouth Cultural Commission Creative Industries Definition: The US Bureau of Labor Statistics defines creativity as the development, design, or creation of “new applications, ideas, relationships, systems or products, including artistic contributions.” DISCUSS LOCAL INFORMATION: Identify specific organizations, businesses, and cultural centers in the community. Explain the value of conducting an arts and cultural asset inventory (assess strengths and weaknesses, identify potential partnerships for cross promotion and resource sharing).
- Image Sources: NH State Council on the Arts, Creative Community Member website, Granite State Symphony Orchestra website, Hannah Grimes Center website INSERT LOCAL INFORMATION: Insert images of local people at work in the local community in the and mention if desired, Mention the various people and roles they play in the community: Visual Artists, Filmmakers, Architects, Landscape Designers, Web & Graphic Designers, Writers, Musicians, Performing Artists, Photographers, Software Developers, Art Educators, Accountants for arts organizations, Contract web, media design for non-creative industries Creative Workforce Discussion 1.Artists 2.Those in non-creative jobs in creative sector/venues (i.e., administrators, security guards) 3. Those doing creative jobs in non-creative businesses/workplace ( i.e. software engineers, staff photographers).
- Image Source: Rochester Community Center INSERT LOCAL INFORMATION: Insert and discuss images of creative districts, public spaces, parks or trails and plazas with public art, creative clusters, or creative industry examples.
- EXPLANATION: Creative Placemaking is an emerging term in the creative economy lexicon. The idea that any great place needs to offer at least 10 things to do or 10 reasons to be there. These could include a place to sit, playgrounds to enjoy, art to touch, music to hear, food to eat, history to experience, and people to meet. Ideally, some of these activities are unique to that particular spot and are interesting enough to keep people coming back. The local folks who use the space most regularly are the best source of ideas for what uses will work best. Image Source: Project For Public Spaces
- EXPLANATION: The creative economy consists of those who create the work, the consumers who choose to purchase products and services (theater tickets, graphic design, fine art, classes), and those who support the advancement of the creative industries. All components work together to strengthen the creative economy. INSERT LOCAL INFORMATION: Identify local highlights of creative industries, performance venues, policies in place or in progress as applicable.
- Data Source: Americans for the Arts Creative Industries Report for New Hampshire, 2012 Image Source: NH State Council on the Arts, St. Gaudens Sculptor in Residence program
- Data Source: Americans for the Arts Creative Industries Report for New Hampshire, 2012 Image Source: NH State Council on the Arts, St. Gaudens Sculptor in Residence program
- Data Source: Americans For The Arts, Non-Profit Impact Report 2012 Image Source: NH State Council on the Arts EXPLANATION: Revenues include retails sales, lodging, restaurants. Non-profit spending includes design services, production expenses, salaries, operating expenses. NOTE: This number is LOW because for profit businesses were not surveyed!
- Data Source: 2006 Americans For the Arts Economic Impact Report for the Portsmouth INSERT LOCAL INFORMATION: If local community or region has commissioned an arts and cultural economic impact study, discuss here and insert data and source.
- INSERT LOCAL INFORMATION: If available, highlight local examples of data, policies and plans relating to the creative economy. EXPLANATION: Research based DATA systems include citizen and artists surveys, Creative Economy Impact Reports, Americans for the Arts and New England Foundation for the Arts data to understand community needs, creative industry categories, revenue streams and employment statistics. Creative economy impact studies and Cultural Arts PLANS identify arts, culture and design as catalysts for economic growth, show research to make the case for improving the Creative Economy, and contain cultural asset inventories to facilitate resource sharing and awareness. POLICIES include Percent For Art programs, establishment of Arts and Culture Commissions, and zoning for Arts/Cultural/Creative Districts to encourage and identify creative clusters (geographic areas with a concentration of creative industries).
- Image Source: NH State Council on the Arts INSERT LOCAL INFORMATION : Describe the activities that have been accomplished in the different areas by the local community. EXPLANATION: Convene – creative economy forums, surveys of artists and citizens Build Partnerships – among non-profits, business community, health care, schools, government to facilitate resource sharing, grant opportunities Promote Successes – social, print, radio, TV media – tell the success stories
- Image Source: Lamprey Arts & Cultural Alliance, Newmarket EXPLANATION: Commitment – by local government or arts organization to create policies, establish and arts/cultural commission, include the arts in the community master plan, provide leadership and support, secure funding Education – make presentations, provide data and examples of successes, raise awareness with policymakers, planners, partners, practitioners, and the public; identify benefits of the creative economy and cite possible outcomes (economic development, placemaking, attractive communities where people want to live, work and play) Funding – explore collaborative grant and foundation applications, establish Percent for Art program, include in community capital and operating budgets, secure business sponsorships
- Image Source: NH State Council on the Arts, Newmarket EXPLANATION: The Creative Economy Toolkit includes a guide to developing an arts and cultural plan/chapter, information on artist live/work spaces, successful partnerships, economic impact reports, advocacy and research links. It also includes suggested definitions of the creative economy, community planning tools, and steps on how to create an arts/cultural district and suggestions for establishing a municipal arts and cultural commission. The Toolkit is available online and available for downloading thanks to a grant from the Public Service Company of New Hampshire, with support from the New Hampshire Planners Association and the Upper Valley Lake Sunapee Regional Planning Commission.
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- INVITATION: To become a member of the Creative Communities Network, contact Judy Rigmont. The Creative Communities Network is funded by the New Hampshire State Council on the Arts.