This document discusses strategies for integrating social media into an organization. It covers navigating social networks like Facebook, Twitter, and LinkedIn, establishing governance policies, creating and sharing content, and ways to effectively grow and manage a social media presence. The key topics are how to handle administration, what resources are available for content deployment, and how analytics can help measure effectiveness.

1. Let’s Get Social!
Integrating Social Media Into Your
Chapter
Zulay Millan, CPPO, CPPB, FCCM
Carrie Woodell, MPA, CFCM, CPPO, CPPB, C.P.M.

2. Topics for Discussion
• Navigating the social network
• Governance considerations
• Resources for content deployment
• Growing and managing your presence

3. Navigating the #Social Network

5. #Governance Considerations
• How will we handle administratively?
– What is our strategy?
– How large of a presence do we want?
– Should we create committee?
– Should we adopt a policy?
– Delegation of administrative rights

6. Where Do I #Begin?
• Establish account(s)
• Administrative rights
• Establish controls

7. Building Your #Presence

9. Facebook: Page vs. Group

10. Facebook: Page vs. Group

11. Twitter

12. Grab Their Attention

13. LinkedIn

14. How can #socialmedia be
more manageable?
A well designed and consistently executed plan saves time.

16. Linking Sites

17. #Resources for Content
Deployment

18. Growing and
Managing Your
Presence

19. Social Media
Content Management in 30 Minutes
• Respond to any Tweets directed your way
• Schedule Tweets* to promote content or events
• Share the content of your followers!
• Share Content
• Engage in a group discussion
• Ask a question / start a discussion
• Respond to content
• Promote Content – Post, Photo, Video
• Like the content of your followers!
• Share an article, inquiry or announcement
• Publicize announcements to other platforms
Remember…
#Engagement is a two way street!
The right plan
and automation
can save you
time and make
you more
#effective!

22. #analytics
Are we effective?