Swot analysis

2.  If youthinkyourbusinesscould be doingbetter, whynot try a SWOTanalysis?
 SWOT stands for Strengths, Weakness, Opportunities and Threats
 By putting your firm under the magnifying glass in such a fashion you may find
the
way to grow your company
or increase your earnings.

3. Introduction To Swot analysis
 SWOT analysis is a strategic planning method used
to evaluate the Strengths, Weaknesses, Opportunities,
and Threats involved in a business.
 It involves specifying the objective of the business
and identifying the internal and external factors that
are favorable and unfavorable to achieve that
objective.
 Technique is credited to Albert Humphrey,

4. SWOT Defined
Strengths Weaknesses
Opportunities Threats
Positive Negative
Internal
External

5. What is SWOT Analysis ?
>It is a non-financial planning tool.
>It links the analysis in terms of advantages and disadvantages; and
the internal and external business environment (in a matrix format).
>The Strengths and Weaknesses are defined by measures such as
market share, loyal customers, level of customer satisfaction and
product quality.
>Opportunities are new potential areas for business in the future, such
as new markets, or new conditions in existing markets.
>Threats describe how the competition, new technology, or other
factors in the business environment may affect the business's
development.

6. > SWOT Analysis is a powerful
technique for understanding
your Strengths and
Weaknesses, and for looking at
the Opportunities and Threats
you face.
> For a business to Expand,
Diversify and Sustain in the
market SWOT analysis is must.

7. Matching and converting
 Another way of utilizing SWOT is matching and
converting.
 Matching is used to find competitive advantages by
matching the strengths to opportunities.
 Converting is to apply conversion strategies to convert
weaknesses or threats into strengths or opportunities.
 An example of conversion strategy is to find new
markets.
 If the threats or weaknesses cannot be converted a
company should try to minimize or avoid them.

8. STRENGHTS:
 good capabilities
 capacities of producing good products
 products
 technologies
 R&D efforts
 human resources
 demand from the client- from the
 amount of knowledge
 technical skills

9. WEAKNESS:
 product mass become obsolete
 technology has become obsolete
 key management power may not be there
 key man power may not be there
The point is not that the company is having weaknesses and
that the company should closedown; the best part is that
whether this company is able to trace this weakness and take
the corrective measures or not.

10. OPPORTUNITIES:
 a company can identify new products
 the company can go for new sectors
 the company can go for new geography
 new economy - the company can go and extend their
market
 company can take the advantage of the changing lifestyle
 can go for the opportunities available technology changing

11. THREATS:
 political threats
 legislative threat
 environmental threat
 technology threat
 from the partners
 joint venture alliances
 from the buyers
 from the suppliers
 from the key staff
How the company is take the advantage - take care of these
threats and go for a counter actions so that the threats are
minimized.

12. Three stages of a SWOT analysis
1. Identify.
2. Draw conclusions.
3. Translate into strategic action.

13. Advantages of SWOT Analysis
 Consolidate strengths
 Minimises Weaknesses
 Helps to Grab Opportunities
 Minimises Threats
 Facilitates Planning
 Facilitates Alternative Choices
 Helps to Innovate
 Ensure Survival & Success

14. nirma chemicals ltd.
 Nirma was a basic detergent with no color, design or
sophistication on the pack the product
 Was priced at around 35% of surf.
 Price, medium quality, distribution reach and
effective use of media.
 Market share grew from 0% in 1976 to about 60% in
1987 in over a period of ten years
 It has become the largest selling brand and the
success of nirma is due to affordable p
 The title 'NIRMA GIRL' going round and round on
her feet makes a strong impact for the brand

15. STRENGTH :-
 Strong brand equity.
 Nirma is a rs.17 billion umbrella brand offering consumers a brand
portfolio of products at multiple price points in detergents, soaps &
personal care market.
 Market leadership in detergents and fabric wash.
 Second largest player in toilet soaps.
 Has wide distribution network.
 Its strategy of rural marketing is its unbeatable strength.

16. WEAKNESSES:-
-high interest burden.
-less presence in premium segment.
-lacks global tie up
-and thus finds hard to tap export markets.
OPPURTUNITIES:-
-exports.
-acquisitions for strengthening its distribution tie-ups.
-entry into other categories like shampoos, toothpastes and fabric whiteners.
THREATS:-
-MNCs are approaching Indian markets.
-emergence of small but strong regional players.
-brand name products have greater influence over it.
-nirma has been able to niche for itself in the face of intense MNC competition
NIRMA's achievement is surely something about which an
indian can be proud of brand that has lived up to its catch
line; BETTER PRODUCTS ,BETTER VALUE ,BETTER LIVING...!