Startup Stage - Consumer Products & Apps - Presentation by Christian Picard, Co-Founder & COO of ByHours.com at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.

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Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
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3. What is Byhours.com?
Microstays
3h 6h 12h
We are the first online reservation
platform that allows the booking of hotel
rooms for just a few hours, any time, day
and night
With Byhours.com there are no longer
hotel given, mandatory check-in / check-
out times - guests arrive at the hotel
during the time they booked and stay 3h,
6h or 12h
www.byhours.com

4. A valuable service in an enormous market providing real tangibles benefits and convenience
Improve travel
conditions
• No more time wasted at the
airport
• A guest has 3h time to rest
and shower while waiting for
the next plane
• My plane has a long delay, no
problem, you have a solution
and can book a 6h hotel stay
Improve pre-meeting time
• Ability to rest and prepare a few
hours before an important meeting
• After a red-eye flight, time for a little
nap and breakfast before the first
meeting of the day.
• Working a few hours, focused, with
Wi-Fi in a calm and relaxing
environment
Improve pre & post event
time
• Relatives are waiting hours in
hospital waiting rooms – why not
sleep and refresh
• Get some rest after a concert/
football game/event/party before
going home or out to party
Improve quality & leisure
time
• Enjoy and experience the best
hotel in town for just a few hours
• Treat yourself to a spa, a nice
restaurant and 3h in the room
thereafter
• A fantastic way to celebrate a
wedding anniversary
• Or just some time with the
partner
Byhours.com Customers

5. Current market Issues / Opportunities
www.byhours.com
• Room can be sold several times during any 24h
• No additional fixed costs and therefore enhanced
revenue
• We offer a new product and a new acquisition
channel
65% average
occupancy in
Europe
35% opportunity to
increase occupancy
and revenue!
25% daily average
hotel occupancy
75% opportunity during
the day
Nighttime occupancy Daytime occupancy
• Hotels need to sell more rooms
• Too much dependency on main OTAs that
sell the same product that the hotel already
sells itself
• Currently no exploitation of daytime revenue
option

6. Byhours.com market positionning
Travel Industry Value Chain
B2C B2B
OvernightstayShortstay
Microstay Competitors
24hAvailabilityOnlymorningavailability
Technology
www.byhours.com
Byhours.comcompetitiveadvantages
-Flexibility+

7. Management team & Investors
www.byhours.com
Christian Rodríguez
CEO & Co-Founder
Christian Picard
COO & Co-Founder
Guillermo Gaspart
Chairman & Co-Founder
• Christian is the CEO of Byhours.com in
charge of innovation
• Christian is responsible for daily
operation at Byhours.com and the
fundraising process
• Guillermo is a hotel expert and CFO
Byhours team: 25 fulltime employees
Howzat Partners
HR Ventures
Roland Zeller
A lot of VC experience
and exits
Caixa Capital Risk
Martin Jorgensen
Axon Partners
Our Main
Investors/VCs

8. Byhours.com performance to date
www.byhours.com
User Repetition
4,5
User CAC
12€
Net LTV
30€
2016 KPI’s
Hotel acquisition
cost
26€
Hotel 5 year LTV
45.000€
Current hotel
monthly
acquisition
180
Average ticket will increase over the next
years due to higher value in new markets

9. www.byhours.com
> 150 transactions/ day
[10 – 20] transactions/ Day
[0 – 10] transactions/ Day
Regions to be started in 2016
#hotels currently per country
Current operational strategy:
International focus and achievements since last funding
round
32
900
120
140
35
15
11
10
130 Other countries
Largest hotel supplier for micro stay bookings
Significant presence in all main cities globally
Deeply integrated into the business traveller segment
Aggressively integrated with larger OTAs and metasearchers
Be profitable in all our core markets
Byhours.com’s 3 year strategic vision

10. We work with the most significant hotel chains
www.byhours.com

11. Thanks

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
24 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership