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Digital Sports Arena - NOAH16 London

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Startup Stage - Gaming - Presentation by Barrie Elder, Head of Business of Digital Sports Arena at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.

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Digital Sports Arena - NOAH16 London

  1. 1. An ambitious games technology studio is about to launch an exciting new product EXCITING INVESTMENT OPPORTUNTIY
  2. 2. GET YOUR TICKET TODAY! www.noah-conference.com 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
  3. 3. • BAFTA WINNING TEAM • 12 YEARS BUILDING GLOBALLY SUCCESSFUL FOOTBALL MANAGEMENT GAMES • DEVELOPED CORE TECHNOLOGY THAT POWERED CHAMPIONSHIP MANAGER MOBILE PROVEN VETERAN TEAM
  4. 4. HOW DID WE IDENTIFY SUCH AN OPPORTUNTIY? CREATE AN ONLINE FOOTBALL MANAGEMENT GAME WHICH FOCUSES ON REALTIME HEAD TO HEAD PLAY
  5. 5. • ENABLES AN EFFICIENT DEVELOPMENT PROCESS • LARGE SECTIONS OF CORE GAME FUNCTIONALITY CAN BE REUSED • REDUCES DEVELOPMENT TIMLINES • GIVES SCALABILITY DON’T JUST BUILD ONE GAME, BUT A TECHNOLOGY FRAMEWORK THAT CAN POWER A SERIES OF SPORTS MANAGEMENT GAMES
  6. 6. JUST HOW BIG A MARKET IS THIS • GLOBAL GAMES MARKET IS WORTH $100Bn • MOBILE IS THE MOST LUCRATIVE PLATFORM ACCOUNTING FOR 37% ($37Bn) • SPORT IS THE 3RD LARGEST GENRE & OFFERS MORE OPPORTUNTIY $100Bn
  7. 7. • FREE TO PLAY • NO BARRIER TO ENTRY • PLAYERS SPEND MONEY ON VIRTUAL GOODS & SERVICES INC WAGERING • NO CAP ON SPEND • 5-7% TYPICALLY CONVERT(GDL 5.5%) • TOP 25 GAMES AVE LTV USER $120 (GDL $47.85) HOW DO WE MAKE MONEY: IN-APP PURCHASING
  8. 8. • TO FUND THE GLOBAL LAUNCH OF OUR DEBUT PRODUCT • TO EXPAND OUR TEAM AS WE BEGIN TO DEVELOP THE NEXT GAME • PMV £4M • EIS QUALIFIED INVESTMENT REQUIRED £1.5M
  9. 9. • HIGHLY EXPERIENCED CORE MANAGEMENT TEAM • CLOUD TECH PLATFORM TO LAUNCH A SERIES OF SPORTS MANAGEMENT GAMES • LAUNCHING WITHIN A PROVEN MARKET • WITH A LUCRATIVE GAME MODEL • POTENTIAL TO OPEN UP GAME WAGERING (SIGNIFICANT OPPORTUNTIY FOR EARLY SATGE INVESTORS)
  10. 10. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership

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