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Insider - NOAH16 London


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Startup Stage - Advertising - Presentation by Hande Cilingir, Co-Founder & CEO of Insider at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.

Published in: Marketing
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Insider - NOAH16 London

  1. 1. 1
  2. 2. GET YOUR TICKET TODAY! 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
  3. 3. 2 “The adtech teams are measuring the effectiveness of their campaigns, while the martech teams are managing their stack,” Hamilton said. “The data is being passed over from the ad team to the marketing department in the form of reports and spreadsheets, but there is no real connection and little effort being made to integrate the two.” Peter Hamilton – CEO@Tune
  4. 4. 3 Adtech vs. Badtech Lack of transparency Lack of unique data Maximizing short-term performance only Lack of one-stop platform Long integration processes Lack of real-time data Failure in turning data into action WHAT ARE THE PROBLEMS OF ADTECH MARTECH
  5. 5. 4 Adtech vs. Badtech Lack of transparency Lack of unique data Maximizing short-term performance only DESIGNING A NEW SOLUTION ADTECH Lack of one-stop platform Long integration processes Lack of real-time data Failure in turning data into action MARTECH Insider’s disruptive technology is at the intersection of Adtech & Martech
  6. 6. 5 Gender Income Age Life Time Value Likehood to Purchase Churn Risk The predictive mechanism automatically segments visitors according to their behaviors on a given website.
  7. 7. 6 Predictive Modeling Off Site Predictive Segmentation On Site Predictive Segmentation Web Push Notification Mobile Push Ad Changes Web Optimization Mobile Optimization Ads Optimization (Remarketing - Display - Adwords) on off SOLUTION
  8. 8. 7
  9. 9. 8 ...powering new technologies that will disrupt the industry • Big Data & machine learning algorithms • Creating models like Likelihood to Purchase Scoring • Collection of data from web & mobile platforms • Using predictive segments in ad channels Past 2 years... Our top-notch team of engineers & data scientists…
  10. 10. 9 At the intersection of AdTech & MarTech lies a new way of customer experience delivery Powering 55+ Terabytes of user data, with hundreds of segments and scenarios Disruptive real time predictive modeling technology DATA PREDICTIVE REAL TIME TECHNOLOGY More than 70 engineers working on developing our predictive technologies for the past 2 years Growing revenue with worldwide brands and experience TEAM REVENUE
  11. 11. 10 We announced our Series A investment round on Techcrunch Total investment: $3.3 M USD
  12. 12. 11 While positioning ourselves as a market leader & thought leader in immature markets, we’ll keep investing in the development of marketing technologies that will truly disrupt the industry. with know-how in big data and predictive algorithms ENGINEERS delivering real-time conversion optimization technology YEARS world’s leading global brands TOP BRANDS 470+ SO FAR 150+
  13. 13. 12 We help world’s leading brands grow
  14. 14. 13 MEET THE TEAM We are 1X Entrepreneurs working with a world-class team Our co-founders achieved an M$ exit in their previous startup Insider’s founder team has 10 years of entrepreneurship experience
  15. 15. 14 1X Entrepreneur Investment Banking in Moscow LSE – BSc Economics and Management New York Institute of Technology – MSc Energy Management Endeavor Entrepreneur selected in ISP-2014 SERHAT SOYUEREL (VP of International Sales) 1X Entrepreneur Investment Consulting in China LSE - BSc Economics and Management Shanghai University (International Chinese Language and Culture Programme), Endeavor Entrepreneur selected in ISP-2014 HANDE CILINGIR CEO
  16. 16. 15 Product Manager at Turkcell Bogazici University, BSc Electric & Electronical Engineering Muharrem Derinkok (VP of Product Management) Software Consultancy Experience - Oracle İTÜ (Istanbul Technical University), BSc Data Scientist & Computer Engineering M. Sinan Toktay (CTO) Kadir Has University, BSc Computer Engineering Project Leader Experience at Rocket Internet, Turkey Okan Yedibela (VP of Engineering) Sales & Marketing Experiences in P&G, Colgate & Palmolive LSE– BSc Economics and Management Arda Koterin (Customer Success Team Director)
  17. 17. 16 powering our disruptive technology for the past 2 years... MORE THAN 70 DATA ENGINEERS
  20. 20. 19 Competition We have no competition at all, Apart from Badtech.J
  21. 21. 20 100 Days Plan Establishing an entity in UK Preparing market research for US New data science team in Ukraine
  22. 22. 21 Growing in Japanese & APAC Market Dave McClure / Tech in Asia’16 “If you go to Silicon Valley or Beijing, those are really competitive, very big markets but have many people competing for them. You come to Japan and first of all, nobody’s in Japan except the Japanese, and even the Japanese aren’t competing very much in Japan. What the fuck is going on?” he asked, to surprised laughter and nervous applause from the packed audience. “You have one of the largest economies on the planet, one of the highest spending economies, one of the most technically educated populations on the planet, what the fuck is the problem? Come on, start companies! We’re going to put money into you, plenty of money!” he urged. 100 Days Plan
  23. 23. 22 Get Connected Moscow | Singapore | Dubai | Warsaw | Istanbul | Kuala Lumpur | Jakarta
  24. 24. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Justus Lumpe Managing Director The NOAH Advisors Core Banking Team Nikhil Parmar Director 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership